eCom Babes stands out to me because it’s one of the few courses I’ve seen targeted directly towards women.
Considering drop-shipping and eCommerce is more male dominated, I wanted to see what this female focused course was all about.
So I purchased the course to do a full breakdown and review of it.
In this review I’ll cover each module of the course, including the live coaching groups, tell you everything I could find about the founder Cortney, and give you my recommendation on whether or not I think it’s worthwhile.
I've bought and reviewed many ecom courses over the years as well as being an owner of two ecom stores. I'm well prepared to offer you my opinion if this is a good investment or not.
So Let's Dive Right Into a Full Review for eCom Babes 2.0!
What is eCom Babes?
eCom Babes is an online course and coaching community that helps women launch and scale new ecommerce stores.
Because the course is targeted mostly towards beginners, it walks you through everything you need to get started.
This includes overall business mindset, setting up your first store, choosing a product and finding affiliates to promote your product.
What Will You Learn?
Most of the course teaches you how to do “dropshipping,” while the later part of the course covers more advanced topics like running ads and scaling your store once it’s up and running.
Cortney — the “guru” behind eCom Babes — uses an approach she calls “Connective eCommerce” that doesn’t require a lot of upfront money to get started.
How is the Course Taught?
The actual course is in video format.
There are 6 weeks of material with a few bonus videos. All of the videos are in high quality, so they’re easy to follow along.
The only thing I noticed I didn’t like about them is that they’re all screenshares, so you don’t actually get to see Cortney teaching the material.
But it looks like they’re about to release a new 3.0 version of the course, so maybe that’s something we’ll see in the new version.
eCom Babes tells me they update their course periodically, which is important because it helps keep the information relevant and up to date.
In addition to the course, you also get access to a Facebook coaching group where you can ask questions to Cortney, the other coaches and other students.
The group seems pretty active and the coaches are very responsive.
There are also 3 weekly Q&A calls where students can get their questions by Cortney herself and the other eCom Babe coaches.
So, if you're ever stuck or need questions answered, help is there when you need it.
However, eCom Babes is a bit on the pricey side. And as you know, I don’t think a higher price always equals higher quality.
But in the case of eCom Babes, the amount of ongoing support you get might justify the higher price tag for those women who value that kind of support and mentorship.
Want to know what’s in the course?
Below is a summary of the modules that you will be getting with eCom Babes.
Welcome Video + Mindset
When you first log in, you’re greeted with the typical “Welcome Video.”
Here Cortney spends a lot of time emphasizing what a good decision you made, how to get the most out of the course and her tips for using the course to become a “badass business babe.”
She points out that the program is good for two people:
Cortney also emphasizes the amount of support available to women who join the course, and how important it is to take advantage of that support.
Week 1 — Mindset & Foundations
Because this course is so tailored towards beginners, Cortney spends a lot of time in the first week going over “mindset.”
Each of these videos focuses on what she thinks are the keys to building a successful mindset both in business and in life.
She covers topics like the importance of taking accountability for your life, how to build laser focus, and visualizing your Dream Life.
For the more advanced student, or the student just looking for practical information on how to start the store, this “mindset” training might seem unnecessary.
Week 2 — New Age of eCommerce
After the first week covering “mindest foundations,” Cortney spends the next week talking about “business foundations.”
She goes over why “eCommerce” is so powerful, why it’s such a good opportunity right now, how you can use dropshipping to get started with little risk, the importance of choosing a niche and how to find good products to sell.
This module covers a lot of high level material on the landscape of eCommerce.
Week 3 — 7-Figure Store Anatomy
Here’s where Cortney finally gets down to “brass tacks.”
She walks through every step you need to purchase a domain, get Shopify, design new themes, branding, adding products to your store and so forth.
I don’t have a whole lot to say about this week, other than it’s very thorough and breaks down every step.
Some people might find this level of detail a little tedious.
Week 4 — Setting Up Social
Here, Cortney breaks down how to set up a Facebook and Instagram account for your store since that’s the main way she recommends getting new customers.
She also goes over the importance of “customer data,” so you can better understand who your buyers are.
Although this week isn’t too intensive for people who aren’t familiar with the business side of social media this is a very helpful week.
Week 5 — Connective eCommerce
Week 5 is where Cortney finally breaks down what she calls her “Connective eCommerce” method.
At its core, this new method is essentially just dropshipping and using affiliates to sell your products for you.
Although dropshipping and affiliate marketing aren’t groundbreaking ideas, I’ve never seen these 2 in combination which I thought was pretty unique.
This low cost, low risk way to get started in eCommerce is something Cortney emphasizes a lot. And even though it’s certainly not easy,
I do think it’s a good way for women to dip their toes into the world without having to spend a lot of upfront money.
Week 6 — Scaling to 6 & 7 Figures w/ Ads
This week has more videos than any of the others, and it’s where Cortney breaks down more “advanced” topics like using Facebook Ads to sell more products.
Cortney goes deep in explaining exactly how she sets up all parts of her social media advertisements, which is the same strategy everyone in the eCom Babes community uses.
At the end of the course Cortney includes a few extra pieces of content.
The bulk of this covers “email marketing” which is a nice addition to the course. And there’s some other topics covering things like product research, store design and other integrations.
It seems like this bonus module is truly just a bonus, they seem to add different “a la carte” topics that don’t really fit into a week but are nice to have.
I found some pretty great testimonials from other successful students in the eCom Babes training.
Check these out:
Although these numbers are great and very inspirational, this next one almost made me fall off my chair!
Liv's story is incredible.
Long story short - she had a job she didn't like. (Sound familiar?)
She joined eCom Babes.
She excelled and got her store up to 66k/mo at the time Cortney interviewed her.
And the coolest part of her story is that her supplier was so impressed with her store that they offered to buy a part of it valued at over $1Million!
Pretty impressive right?
Imagine making even 10% of that. That's a game-changer for most people.
Like I said before, in addition to the actual video course, you also get access to a private Facebook Community where you can ask questions, connect with other members and celebrate wins.
I was actually pleasantly surprised by this community.
Unlike most groups out there nowadays, the members only group seems to be fairly active with multiple posts everyday and it looks like Cortney and some of the other coaches are active in the discussion.
Live Weekly Coaching
There are also 2 weekly live Q&As (one hosted by Cortney) on Tuesday and Thursday, as well as an “affiliate training” each week on Wednesday.
I didn’t get a chance to attend any of these, but assume that they’re hosted by some of the coaches and help answer any questions that women have.
I couldn't find much information about the course’s founder Cortney Fletcher, except for what’s listed on her website and one news article.
Her bio says that she went from a broke college dropout to launching a 7-figure store that her webinar says made her $24,000 a day.
But I couldn’t find the name of this store or information to verify this.
She also has a YouTube channel where she posts interviews with eCom Babe Members like Katherine, who she says makes over $100,000 a month using her methods.
Who Is This Course For?
This course is targeted to women who are just getting started in eCom, especially for those who want to start an online “boutique,” like a jewelry or clothing store.
Although the course does get into more “advanced” topics like running paid ads, it spends a lot of time on mindset and business foundations, so it would probably appeal mostly towards beginners.
I found eCom Babes to be surprisingly well put together and mostly comprehensive when it comes to getting started in dropshipping.
The actual video content is decent and covers most of what you would need to know to get started.
But the biggest stand out feature of the course is the ongoing, lifetime support through the FB group and weekly coaching.
My biggest issues with the course overall is that there’s not much information about Cortney online, the content is mostly geared towards beginners and it’s pricier than some of the other programs I’ve seen.
But for the woman who’s brand new to eCommerce, wants to start an online boutique and values having ongoing support, I think eCom Babes can be a great option.
And based off of some of their success stories, I have no doubt you can start a successful eCom store following the methods they teach.
So... What's my Final Verdict?
eCom Babes is a great beginner’s course for women.
It’s pricier than others, but makes up for that with a comprehensive support system.
This will give you a big advantage over your competitors for the greatest chance at success.
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