Drew here and today we are going to look at Sell The Trend, a tool to use to find winning products for your dropshipping store.
I currently have a subscription so this review is going to take you inside the product rather than ripping off screen shots like other people do. And - i'm actually going to use it and show you examples.
This way I can show you around, tell you what it does and how it can benefit you. I'll say it right now so I guess I am spoiling it - it's a very good piece of online software. It's a great tool.
If you're excited and crave instant gratification (and have taken my word for it already!) then go ahead and get your free 7 day trial here.
For those that like to read - let's git on with this!
When you log in to SellTheTrend you're going to see it split off into several different "explorers."
As I just logged in while creating this post, there was over 3.2 million active products in their database with 45,280 new ones. This changes daily.
These "Explorers" are research tools that you can use for different platforms and I will go through all of them and what they do.
Here are the list of explorers available:
The Nexus Explorer
Sell The Trend considers this tool to be the "holy grail" of winning product discovery.
I'm going to login right now to this tool and find an item that is selling well and show you what data you can use to do your research to see if it's good for your store or not.
So right in time for winter as I am writing this in November, is a seasonal product that looks to be getting a lot of traction. Fortunately I don't need to worry about snow right now because I am in South East Asia but my daily driver back in Canada stays outside and in the winter it's not fun cleaning the windshield of ice and snow.
So this product is perfect and in fact I just ordered it for myself on AliExpress and will probably sell this very product on one of my stores.
Let's break this down...
You can see that it is "Selling on 43 Popular Stores" as indicated above. That means that 43 different Shopify stores are selling this exact product. I have also seen variants of this product being sold as well, so this item is trending.
When I click on "Stores Trend" as seen on the top right of the 2nd image, it will bring up this graph. This shows you the timeline of when real Shopify stores have added this exact item.
You'll see the exact stores that added it and when you go to their store, you can even see what else they are selling for even more product research!
That's great and all that stores have recently added this item but is it still selling?
When I click on the "Product Research" button, I'll get some important information on sales for this particular product. You can see that sales started to pick up right after Halloween and just two weeks later 413 orders of this product were made.
Total sales so far is $8093.00. Your cost on Aliexpress would be $5.38 and you can sell it for around $19.60 giving you a profit margin of $14.22.
Another useful tool gives you the ability to see ads on Facebook for this exact product. You can use this information to get inspiration to create your own ads for this product. You get this by clicking the Facebook image at the bottom.
This tool allows you to see what products are going viral in sales on a daily basis. If you are using AliExpress for your dropshipping store (and you should be!) then this tool will save you a lot of time and allow you to get data at the click of a button.
Check out the graph below for the following product.
It went from 131,130 sales to 196,884 sales in about a week. That's 65,754 sales. That's pretty crazy.
Imagine just having a slice of those sales.
Finding this one was really easy because when you open the explorer, the graphs are on the right side of the page so you can spot the spikes as indicated below:
I love this tool because you can easily spot the products that are selling like crazy and take action right away by adding it to your store. That's powerful stuff!
There are other tools within the AliExpress Explorer that I really liked which can give you a leg up on competitors. I found these two to be very helpful and have allowed me to find some products i'll definitely be testing. They are:
- New Stars - "Hidden Gems" that the software identifies as products that look to be getting more & more popular
- Favorites - This tool allows you to track an AliExpress item that for whatever reason is not in the SellTheTrend library. Just drop in the URL and the software will start tracking it for you.
If you're a dropshipper on Shopify and rely a lot on AliExpress, I don't know why you wouldn't want this data. Seriously, it's that good.
The Amazon Explorer works similar to that of the AliExpress Explorer but works on product rank, rather than products sold.
To illustrate how this works and how you can use Amazon data to find products for your Shopify store, lets jump into the Amazon Explorer and look for a product.
So I found an interesting product that I never knew existed. Being the audiophile that I am I was intrigued with this product. However I don't have a cassette player in any of my cars so I can't really use it. I'm sure some do though and the proof is in the sales!
In case you're wondering what the hell this is, if you load the cassette into your cassette player in your car you can then connect the cable to your smarphone or tablet and play music through the cars' audio system.
Anyway, let's see why this product is popular.
If we look at the graph, the lower the number the better. Remember this is gauged on rank, so if it ranks #1 - that's much better than 99 and so on.
So how do you put this data to use with your own store? If you look at the 2nd image up from here, on the left you will see AMAZON and then ALIEXPRESS. When you click on AliExpress, you'll be presented with many different options of the same product on AliExpress.
This one sells for just $1.19 + .68 cents shipping to the US.
You could easily sell this on your store for $15 and profit an easy $13.13 for each.
Or match the price on Amazon and make around $10 profit on each one you sell.
There were a lot of these on AliExpress and this particular one sold 1695 units so far.
On top of this, the Amazon Explorer has other options as well just like in the AliExpress tool. The "New Stars" section will show you all the products that have been gaining momentum.
I also like the "Hidden Gems" reporting which shows you products that don't exactly have the highest ranking but are starting to show signs of success. Jumping on one of these products early might just be your next winner.
If you're starting to see some real advantages having this tool compared to not having it - i'd agree with you there.
As a dropshipper, you're going to want to know what your competitors are doing. The Shopify Explorer is an awesome tool that allows you to ethically "spy" on your competition.
There's a few tools within this tool that I like. First is the "Products Explorer". With this tool you just have to enter a niche and then you'll be able to see all products selling on Shopify stores in that niche. It's a great way to find product ideas.
Or, you can enter a product like a "bracelet" and even narrow it down to "lion bracelet" or something like that. You'll get an overview of what products are in this category and the stores that carry them.
The next tool within the Shopify Explorer is the Store Explorer.
This tool allows you to see 1000's of stores and also allows you to see what products they are adding on a daily basis. I apologize for the small text it was difficult to blow up!
You can add any of these stores to your 'favorites' and then SellTheTrend will email you every time a new product is added to the store. Another great way to find products.
What you'd do with that information is use the tools within SellTheTrend to do research on that new product by checking it out on Amazon or AliExpress. Or better yet, pop the product in the Nexus tool to see if other stores are also selling this product and get data as well.
This automation is a great way to hop on trends early which will have a big advantage over your competition if they don't have SellTheTrend.
This tool allows you to see ads in both image and video that are currently being displayed in Facebook and also provides valuable data to boot.
For any Ad, you'll be able to see:
- Most views
- Most Comments
- Most Reactions
- Most Shares
- Most Clicks
If you've done Facebook research before, I am sure you remember how many hours you've spent analyzing all this data. So you can see how much time this will save you for ad research.
You can search for any niche or product with this tool to get this data. Use it for ad inspiration as well as getting some solid data on products being advertised and how well they are doing. You also get access to how many clicks an ad has received.
Other Tools That Come With Sell The Trend
The above tools will be your main ones, but the tools don't stop there. You are also going to get the following tools with your subscription:
Facebook Audience Builder
This tool gives you some ideas on building Audiences in Facebook for your targeting. Choose one of the pre-selected categories and drill down from there. You can also enter your niche to get some ideas. I do suggest however that you understand how to build audiences the proper way with some good eCom training first.
Another tool for Facebook, this tool allows you to create videos from images. You can grab these images from a url or manually. You'd then choose the music from their library and some other available options to make a custom video for use in Facebook ads.
I created a video for you guys and gals (or however you identify as lol) using this tool as a test just to see what it looks like. It's not bad at all. Facebook has one as well but this one is simple and quick to use..
This took me less than a minute to do so obviously you'd take a bit more time to make it look better but it was super easy.
Engagement Rating Calculator
This tool takes a look at influencers to see if they are a a good fit to promote your products or not. It looks at metrics for both Instagram and Twitter.
I'll use Instagram as an example of how this tool works. If you find an influencer you're considering to work with, you need to know if the ratio between the amount of followers they have vs the engagement adds up.
If it doesn't, you probably should not work with them. To do this, take a look at their page and roughly estimate the amount of average likes (choose 6 pics) and the average number of comments.
You then enter those numbers along with total sub count in the tool to get an idea if their followers are highly engaged or not.
So in this case, the instagram influencer has 50,000 subs and I averaged the likes from 9 posts to about 400 and the same with comments at an average of 5. When I clicked "Get Engagement Rating" this was the result:
So right off the bat, you can see this is a poor engagement score and it's probably not an influencer that you'd want to work with. They might have a whole bunch of fake accounts that are following, so this tool could help you gauge that.
You could also do it manually just by looking at the engagement yourself without using the tool, but using it gives it visual perspective.
I think this tool was just "thrown in there" so to speak to fill out this category but when I think about it - you could easily find some interesting products and have fun doing it.
Connect Shopify Store
This tool simply connects your Shopify store to Sell The Trend so you can use all it's features.
The Success Academy is basically a mini course on Dropshipping. Topics included are a brief intro to dropshipping, store & business setup, adding products, fullfilment, Influencer marketing and Facebook Marketing.
Of course, if you never had any formal dropshipping training, I suggest you check out my review on this dropshipping course which is inexpensive and one of the best available right now.
As a member of the service, you get access to the Facebook group. Currently there's about 1400 members and growing. It's a great place to get some questions answered and to get help.
You can also contact Sell The Trend directly as well if you need help beyond the Facebook group.
There's plenty of training on how to use Sell The Trend within the course and it's all video based. The training is well laid out and easy to follow.
How Much Does Sell The Trend Cost?
If you want it right now - you can get it free with a 7 day trial.
After that, it's $39.97 a month or if you buy it for the full year up front that works out to $32.97 a month. I'd just go with the monthly so you can cancel anytime if it's not working for you.
And if it's not - maybe you're not using it right so be active in the Facebook group if you need help!
Should You Buy Sell The Trend?
To be honest, most of what this tool does can be done manually. However that is going to take you a LOT of time. So the tool is essentially a time saver.
Keep in mind that this time saving is priceless. Spending less time searching for products and analyzing data is only going to put less stress on you, free up time for other things and just make it more interesting.
The tool is fun to use and it's amazing how quick you can find products to test. Before this tool came out, I used to spend HOURS searching. It's cut down my research time by 80% at least.
If anything, sign up for the free trial to check it out as you have nothing to lose.
Any questions? Reply below or shoot me an email.