What is Internet Marketing

 

Internet Marketing has been around ever since the internet first came online. Imagine being able to go back in time knowing what you know now (or at least observering what other people have done and copy it) how much damage you could do. In the beginning, it was mostly companies getting their web presence online with very basic websites.

A lot of banners were placed on other websites and today we’ve become somewhat “blind” to these banners. Some of these you would laugh at if you were to have a look. For fun, take a look at waybackmachine.org and enter any site, say microsoft.com for example. You will probably laugh at what you see if you go back several years.

As Internet Marketing Developed from the Stone Ages

Quickly as more people came online companies started to take notice and and slowly e-commerce sites were born. An e-commerce site is basically a site where you can make a purchase from, to put it simply.

Internet marketing has become an increasingly important part of every businesses (or individual’s) strategy. For some online businesses it’s essentially the only form of marketing that is being practised.

What is it Used For?

Internet Marketing is used for one or more of the following:

  • To communicate a message about itself, it’s products or services
  • Conduct demographic research of the needs of potential customers
  • Sell goods or advertising space over the internet

Internet Marketing Components

There are several components to internet marketing and we will go into detail here.

1. Setting Up a Website

This consists of creating a website with text, images, a possible opt-in box to capture email for sending out information/sales as a means of capturing leads. It will also have an “About” section which discusses the companies business and what benefits the site may have for potential customers. It may even have a direct purchase link to sell products/services.

2. Search Engine Marketing

This is marketing the site online through search engine optimization, or SEO – where a site’s natural ranking is improved. Much more information will be provided here about these tactics in future articles.

3. Pay Per Click

A potentially costly but effective component of Internet Marketing is Pay-per-click ads. This can get your site on page one in an instant.

4. Email Marketing

Email marketing is a method of distributing information about a product or service or for soliciting feedback from customers about a product or service though email. Mass mailings can be done with offers related to the company’s product or services. It’s really the offline equivalent of direct mail marketing.

5. Press Releases

This involves placing a newsworthy story about a company its web site its people and products or services with an online wire service.

6. Blog Marketing

This is the act of announcing opinions, having discussions, or making announcements in a discussion forum and can be accomplished by hosting your own blog.

7. Social Media Marketing

Social Media Marketing can involve social networks like twitter, Facebook, Linkedin and social book marking sites like Tumblr or Stumbleupon. Here information is shared across the network where people will like in comments on your posts or stories.

8. Retargetting

This is the newest form of marketing today.  When you visit a web site that sells a product you need be looking for it will place a cookie in your browser.  Even then next day as you search online you may see that ad appear on an unrelated website.  It is a way for marketers to remind you of products you have been looking for.

Of course there are many other components to Internet Marketing and I will discuss this in different articles on my website.  These are the main points that I wanted to hit for now so hopefully I have given you some insight on what is internet marketing.

9. Video Marketing

If you’re not doing video marketing you really should be looking to your competition and see what they are doing. Chances are they have a youtube channel or at the very least, a video on their website advertising their product or service. If you aren’t good at creating videos, there are a plethora of tools out there such as Camtasia, Power Director and so on. These all have a learning curve so if you want something simple, check out my Clipman Review which shows how easy video marketing can be.