Reputation Pros Review 2026: Legit or a Waste of Money?

Hey, Drew here. Welcome to my hands-on review of Reputation Pros, the Miami-based online reputation management (ORM) firm run by SEO veteran Scott Keever.

Short answer: Reputation Pros is legit, and for the right buyer it's not a waste of money — but it's a premium, done-for-you service, not a budget fix. Plans start at $3,000 a month and climb past $10,000, so this is built for executives, public figures, doctors, and businesses with a real reputation problem and the budget to solve it properly. Two things genuinely set it apart in an industry that hides almost everything: they publish their pricing and they publish detailed case studies. That alone puts them ahead of most competitors.

My Reputation Pros rating: 4.5 out of 5 ⭐⭐⭐⭐½

👉 Want to skip straight to it? You can book a free, confidential reputation consultation with Reputation Pros here.

Here's the quick version before we get into the weeds: you're paying a mid-to-upper-tier price for suppression work that takes 6–12 months, backed by a real operator, transparent terms, and a 30-day money-back guarantee. If you want page one cleaned up and you can fund it, it's a strong option. If you're hunting for a $100-a-month miracle, this isn't your firm.

What I'll Cover in This Review

What Reputation Pros is, who Scott Keever is, whether ORM actually works in 2026, full pricing, how the process runs, real case studies and results, what I like, what I don't, what other people say, how to read the industry's "as seen in" badges, how it stacks up against NetReputation, WebiMax, and Status Labs, who it's for, my final verdict, and a full FAQ.

What Is Reputation Pros?

Reputation Pros is a done-for-you online reputation management company that pushes negative search results down and builds positive content up so the page-one results for your name or brand reflect the version of you that you want people to see.

In practice, that covers two camps. On the personal side, they work with executives, doctors, attorneys, political candidates, real estate agents, celebrities, and everyday people dealing with mugshots, old news stories, or defamatory posts — they even offer reputation work for OnlyFans creators. On the business side, they handle negative reviews, hit pieces, complaint-site listings, and full-blown PR crises across a long list of industries.

Alongside core suppression, they offer content removal, reverse SEO, AI reputation management, and one-on-one consulting. The core promise is the same throughout: take the damaging stuff that ranks for your name and bury it under assets you control.

Who Is Scott Keever?

Scott Keever is the founder and CEO of Reputation Pros, and he's a legitimate SEO operator who has been in digital marketing since 2009. This matters, because the reputation industry is full of faceless agencies — and Keever is the opposite of faceless.

He founded Keever SEO back in 2015 and has since built a small group of agencies, including ASAP Digital Marketing (the parent company Reputation Pros operates under) and Pool Pros Marketing. He's written two books, Future-Proof Your SEO (2024) and Reputation Reset (2025), and he sits on the Forbes Agency Council — though I'll be straight with you, that's a paid membership program, not an editorial honor (more on that later).

What I care about more is the track record: Keever has been ranking websites and suppressing negative content for well over a decade, and he's good enough at it to have ranked himself number one for the search term "best looking guy in Miami" as a public demo of what his team can do. Cocky? Sure. But it works, and you can still go check.

Does Online Reputation Management Actually Work in 2026?

Yes, reputation management works — but you need to understand what "works" actually means, because it's not what most people assume. ORM is suppression, not deletion. In the vast majority of cases, a firm cannot delete a negative news article, review, or post. What it can do is rank enough positive, high-authority content above that result to push it onto page two or three, where almost nobody looks.

That distinction sets your expectations correctly. Suppression takes time — usually 60 to 90 days for the first measurable movement and 6 to 12 months for results that hold. Anyone promising to wipe a result off Google overnight is lying to you.

The other shift in 2026 is that your reputation no longer lives only in the ten blue links. It lives in AI answers too — what ChatGPT, Gemini, Perplexity, and Google's AI Overviews say when someone asks about you.

Those engines pull from the same web sources, which is why building positive, well-structured content matters more than ever. If you want to understand how that AI layer works on the technical side, I broke it down in my guide on how to design websites for AI search. Reputation Pros has leaned into this hard, and it's one of the smarter moves I've seen them make.

How Much Does Reputation Pros Cost?

Reputation Pros starts at $3,000 a month and runs to $10,000+ a month across four published plans, with no setup fees, no long-term contract, and a 30-day money-back guarantee. The fact that they publish any of this is rare — most ORM firms make you sit through a sales call before they'll quote a number.

The entry plan, Essential, runs $3,000 a month and covers three target search terms, one authority website, around five articles a month, quarterly press releases, and roughly a dozen backlinks a month with monthly reporting.

Growth, their most popular plan, is $5,000 a month and steps you up to five search terms, ten articles a month, bi-monthly press releases, and about two dozen backlinks.

Elite sits at $7,500 a month and adds a second website, monthly press releases, around 36 backlinks, and a monthly strategy call.

At the top, VIP starts at $10,000+ a month for ten search terms, the heaviest content and link volume (roughly 50 backlinks a month), direct Slack or WhatsApp access, and time with Keever himself. There's also a cost calculator on their site and add-ons for extra search terms, additional press, and international results.

The pricing isn't cheap, but it's honest — and in this industry, honest pricing is half the battle.

How Does Reputation Pros Work?

Reputation Pros runs a three-phase process they describe as push down, promote, and protect. It's a sensible structure, and it maps to how suppression actually plays out over a campaign.

In the first phase (roughly months one to four), the focus is pushing negative results down by creating and ranking authority content — articles, web properties, social profiles, and contributor placements that start to outrank the damaging material.

The second phase (months three to eight) shifts to promotion: building out positive assets and earning press and links so the good content claims and holds the top of page one.

The final phase (months six to twelve) is protection — ongoing monitoring, including the AI engines, so nothing new slips back up. One tactic worth knowing about is their use of scholarship pages to earn .edu links; it's a real link-building method, though Google has cracked down on scholarship-link schemes over the years, so I'd treat it as one tool among many rather than the headline.

Beyond the search work, building a genuine, consistent brand presence across your own channels makes all of this stick longer, which is something you can start on yourself regardless of who you hire.

Reputation Pros Case Studies and Real Results

Reputation Pros publishes around ten case studies with hard numbers — which, again, is rare — though I want to be honest that several use placeholder client names. That's the catch you should know going in.

The wins they document are impressive on paper: a construction company that went from a 3.2 to a 4.7 review rating and lifted its contract win rate from 38% to 67%, a tech company that recovered 87% of its stock price after a data-breach crisis, an executive who landed $45M+ in partnerships once page one was cleaned up, and an athlete who unlocked $2.5M+ in endorsements.

My favorite is still the "best looking guy in Miami" campaign — Keever ranking himself for a vanity term to prove the team can dominate a search result on command. It's a fun, verifiable demo of the core skill.

The honest caveat: case studies labeled "ABC Construction" or "Law Firm" can't be independently verified, so treat the specific percentages as illustrative rather than audited. For proof you can actually check, look at their Clutch profile, where 16 vetted client reviews include concrete results — one client's rating climbing from 3.8 to 4.7 with branded search traffic up more than 45%. Clutch verifies that reviewers are real clients, so that's the evidence I weight most.

What I Like About Reputation Pros

What I like most is the transparency — published pricing and published case studies in a niche built on hiding both. That's the single biggest reason this earns a high score from me.

The consumer-friendly terms back that up. Month-to-month billing, no long-term contract, and a 30-day money-back guarantee mean you're not handcuffed to a firm that stops performing. In an industry notorious for 12-month lock-ins, that's a genuine plus.

They're honest about what ORM can and can't do. They tell you upfront that they suppress rather than guarantee removal, and that real results take months. I'll always rate a firm higher for setting correct expectations than for overpromising.

The AI-reputation focus is ahead of the curve. Plenty of ORM shops still act like it's 2018. Reputation Pros is actively working on how clients show up in AI answers, which is exactly where attention is heading.

There's a real, experienced operator behind it. Scott Keever has a verifiable decade-plus in SEO and two published books. You know who's running the show, which is more than you can say for most agencies in this space.

What I Don't Like About Reputation Pros

The biggest drawback is price — this is premium-tier ORM, and there's no cheap entry point. At $3,000 a month minimum, it's simply out of reach for a lot of small businesses and individuals, and that's the honest dealbreaker for many readers.

The "as seen in" badges are mostly paid placements. The Forbes, Entrepreneur, and Fast Company logos come from contributor or council memberships, and some "press" is syndicated PR rather than earned editorial. It's standard for the industry, but it inflates the perceived credibility, and you should discount it.

Independent review volume is thin outside Clutch. Sixteen Clutch reviews is solid, but there's only one review on Trustpilot, and many testimonials on their own site are anonymous. The confidential nature of the work explains that, yet it still leaves less public proof than I'd like.

A few tactics feel dated, and one claim is generous. The scholarship-link approach has been devalued by Google, and the site's "9+ years" framing is a stretch — the Reputation Pros brand has run since around 2019, even if Keever's broader SEO work goes back further. None of this is disqualifying, but it's worth a clear eye.

What Do Others Say About Reputation Pros?

Outside their own marketing, the strongest signal is a combination of Clutch and the Better Business Bureau. That's where I'd point anyone trying to sanity-check the company.

They hold an A+ rating and BBB accreditation, earned in early 2025, with positive recent reviews on the profile. Combine that with the 16 verified Clutch reviews and their documented client metrics, and you get a fairly consistent picture of a firm that delivers for the clients who can afford it.

I went looking specifically for scam reports, complaint threads, and negative Reddit discussions, and I came up empty — which is a decent sign, though I'll note the obvious irony that a reputation management company is, by trade, exceptionally good at keeping its own negatives buried. The honest summary: limited public review volume, but what exists is positive and verifiable.

Exposed: How to Read an ORM Company's Awards and "As Seen In" Badges

Here's the part most reviews skip: the majority of trust badges you'll see on reputation management websites — including a few on Reputation Pros' own site — are paid placements, not earned media, and knowing the difference will save you from getting fooled.

A "Forbes Council" or "Entrepreneur Leadership Network" badge means the person paid an annual fee to join a contributor program and publish under that masthead. An "as seen in Reuters" or "Yahoo Finance" mention is often a press release pushed through a paid distribution wire, not a journalist choosing to write about the firm.

Even those glossy "Top 10 Reputation Management Companies of 2026" listicles are frequently contributor content the firms placed themselves — I came across one where several of the five "best" companies happened to share the same owner.

So how do you actually vet an ORM firm? Look for verifiable third-party reviews with real client detail (Clutch and BBB are the gold standard), published pricing, real case studies, and a clear, no-lock-in contract.

By that stricter standard, Reputation Pros holds up better than most of its competitors — published pricing, published case studies, vetted Clutch reviews, an A+ BBB rating, and month-to-month terms. That's exactly why it lands at 4.5 and not lower, despite the inflated badge wall every firm in this space hides behind.

How Does Reputation Pros Compare to the Competition?

Reputation Pros isn't the cheapest ORM firm on the market, but it's one of the very few that puts pricing and case studies on the table before a sales call. Here's how it measures up against three of the better-known names.

Reputation Pros vs NetReputation

NetReputation is the volume leader in US reputation management, and it competes mostly on reach and price. Its own materials put individual and small-business plans in the $550 to $2,500-a-month range, though larger campaigns climb well past $3,000, and the real number comes only after a phone consultation rather than from a published table.

The trade-off is consistency: because NetReputation runs at high volume, some clients report templated suppression content and less hands-on attention once the sale closes. If you want the lowest entry price, NetReputation wins. If you want transparent tiers and documented case studies before you commit, Reputation Pros has the edge.

Reputation Pros vs WebiMax

WebiMax is a long-established, full-service digital marketing agency with a reputation management arm, and it leans on free consultations and flexible, no-contract terms.

The contrast with Reputation Pros is focus and transparency: WebiMax spreads across SEO, paid media, and social alongside ORM, so reputation work is one service among many rather than the core specialty, and its pricing is quote-based instead of published.

For a business that wants a single vendor for broad digital marketing, WebiMax makes sense. For a dedicated, suppression-first campaign with numbers you can see upfront, Reputation Pros is the more specialized pick.

Reputation Pros vs Status Labs

Status Labs is the high-end, crisis-and-executive boutique of the group, known for discreet work with public figures, executives, and brands in serious trouble. Its pricing is fully custom and sits at the premium end of the market, with no published rates — you're buying a high-touch crisis-PR relationship.

Reputation Pros serves a similar clientele but positions itself as more accessible and more transparent, with a defined entry plan and visible pricing. If you're managing an active, high-profile crisis and money is no object, Status Labs is purpose-built for it.

If you want comparable capability with clearer pricing and lower entry friction, Reputation Pros is the more practical choice.

Who Is Reputation Pros For (and Who Is It NOT For)?

Reputation Pros is for people and businesses with a real, costly reputation problem and the budget to fix it properly — and it's genuinely not for everyone. Getting this match right is what determines whether you'll be happy you hired them.

It's a strong fit if you're an executive, public figure, doctor, attorney, or real estate professional whose page-one results are hurting you; a business facing negative press, a review crisis, or defamatory content; or anyone with damaging results and at least $3,000 a month to invest in burying them.

It's the wrong fit if you're a small business on a tight budget, you want a sub-$100-a-month tool, you expect guaranteed removal or overnight results, or you're dealing with a single minor review you could realistically handle yourself. Be honest about which category you're in before you book a call — it'll save everyone time.

My Final Verdict: Is Reputation Pros Worth It?

Yes — for the right buyer, Reputation Pros is worth it, and I rate it 4.5 out of 5 ⭐⭐⭐⭐½. It clears the bar that matters most in this industry: it's run by a real, experienced operator, it publishes its pricing and its case studies, it offers month-to-month terms with a 30-day guarantee, and it's honest that the work is suppression over months rather than magic deletion overnight.

It's not a perfect five, and I want to be straight about why. The price locks out smaller budgets, the "as seen in" credibility is mostly paid placement, and the independent review volume outside Clutch is thinner than I'd like.

But weighed against the verifiable proof — an A+ BBB rating, 16 vetted Clutch reviews, transparent pricing, and a track record you can actually check — those are deductions, not dealbreakers. If your online reputation is costing you clients, deals, or peace of mind, and you can fund a proper campaign, I think it's one of the better options out there.

👉 Ready to see what they'd do for your situation? Book your free, confidential consultation with Reputation Pros here.

Frequently Asked Questions

Is Reputation Pros legit or a scam?

Reputation Pros is legit. It's an accredited business with an A+ BBB rating, 16 verified Clutch reviews, a real founder with a decade-plus SEO track record, and published pricing — none of which you'd find with a scam. My research turned up no complaint threads or scam reports.

How much does Reputation Pros cost?

Reputation Pros costs between $3,000 and $10,000+ a month across four plans: Essential at $3,000, Growth at $5,000, Elite at $7,500, and VIP at $10,000+. There are no setup fees, billing is month-to-month, and a 30-day money-back guarantee applies.

Can Reputation Pros remove content from Google?

In most cases, no — and they're upfront about that. Reputation Pros suppresses negative content by ranking positive assets above it, pushing the damaging results onto later pages. True removal is only possible in limited situations, such as content that violates a platform's policies or the law.

How long does Reputation Pros take to see results?

Most clients see the first measurable movement within 60 to 90 days, with meaningful, lasting results over a 6-to-12-month campaign. Reputation work is a long game; anyone promising instant results isn't being honest with you.

Does Reputation Pros require a contract?

No. Reputation Pros bills month-to-month with no long-term contract, and it backs new clients with a 30-day money-back guarantee, so you're not locked in if the firm underperforms.

Who is Reputation Pros best for?

Reputation Pros is best for executives, public figures, professionals like doctors and attorneys, and businesses facing negative press, reviews, or a crisis — anyone with damaging page-one results and a budget of at least $3,000 a month to address them.

Does Reputation Pros offer a free consultation?

Yes. Reputation Pros offers a free, confidential consultation where they review your situation and outline an approach before you commit to anything.