Nobody, even you, likes to be marketed to. That’s why, anytime you encounter something that seems like a promotional email, your defenses instinctively rise. And if your reasons rise, you’ll either close or delete the email. It is precisely the problem that a Seinfeld email sequence attempts to solve.
Business growth relies heavily on email marketing. If compared to media platforms, direct mailings, or other marketing tactics, email does have the greatest conversion rate of about 66%, according to some research.
We’ll simplify the main elements in the rest of this post so you may include this strategy in your marketing practice.
- What is The Seinfeld Email Sequence?
- How is it different from a Soap Opera Sequence?
- What are the different types of Seinfeld Sequences?
- Examples of Seinfeld Email Sequences of each of the three different types of sequences above:
What is The Seinfeld Email Sequence?
The Seinfeld email sequence helps make an email so engaging to the readers because it never makes them feel or suspect like you’re trying to sell them anything until they purchase. Only 10% of the email’s content is intended to be genuine content, with 90% of it being for the reader’s pleasure.
This email sequence seems to be the most acceptable marketing email you could employ to crush your items by attracting clients who are ever ready and willing to buy anything you’re offering.
The email is a follow-up technique to the Soap Opera Sequence, and it’s used to develop relationships with fresh leads. It is a collection of stand-alone emails that give a tale. The objective of each excellent Seinfeld episode is to delight the reader while also establishing trust with the characters. In the end, the clients will possibly click the call to action, resulting in much more sales for you.
To ultimately improve the conversion rates, the Seinfeld emails should be delivered every day. When you don’t communicate with your subscribers, they’re more likely to forget you and the products or services you tend to offer. Your aims or ambitions will suffer as a result of such an event.
How is it different from a Soap Opera Sequence?
Soap Opera Email is a series of emails intended to connect with potential leads while also introducing customers to your services and products. Its primary purpose is to establish trust.
In essence, email sequences from Seinfeld are just amusing emails that link to your services or products to entice your readers to act on what your brand has to offer. Regularly, people use Seinfeld emails to keep a conversation with their subscribers.
What are the different types of Seinfeld Sequences?
1. Episode style
This type of mail should engage and entice your readers as they wait for the following message. It’s a little like Seinfeld.
If you’re on Russell Brunson’s mailing list, you’re presumably already aware of these:
- Story-based educational coaching: These emails differ from those written in the “educational style” in that they are less formal and could even be humorous at times.
- What occurred today?: Include details from your daily routine. Your customers should feel as if they’ve known you for a long time.
- Controversial email: You should not be afraid to add some controversy to your email.
2. Educational style
It is, without a doubt, the most crucial email style to learn. You must provide value to the subscribers via education, which is maybe the most critical component of a company.
Russell recommends to include the following in your instructional style sequences:
- How To: Show customers how to undertake specific actions relevant to the reasons they joined your mailing list.
- Checklists: what kind of work should they perform? And in what order?
- Q and A: You tend to ask your subscribers questions regarding the products and how the brand can improve.
- FAQ: It answers the most asked questions by subscribers.
3. Epiphany Style
These sorts of emails cause your subscribers to have an “aha” moment. Russell identifies four different forms of such emails:
- Thought-provoking or enlightening
- Challenge existing beliefs or dogma
Examples of Seinfeld Email Sequences of each of the three different types of sequences above:
If you are educating your subscribers about your higher-ticket copywriting services, here is an example of the mail to jot down;
Perhaps you aren’t prepared to buy the entire ‘Made For You premiere copy package’ just yet, though why don’t you take a sneak peek of our intriguing Funnel Scripts and master how to create a decent copy yourself.
Mail them out daily to see your revenues double, triple, or quadruple.
A young boy was mowing the grass when he recalled the last mathematics issue he encountered in class. He understands that instead of performing housework, he would be happy if he focused on arithmetic offered online. At that point, he chooses to pursue a career as an engineer and subscribes to our online classes.
Epiphanies can occur at any point in time. Perhaps being preoccupied with housework made this young man understand what he wanted to do: technical work, which he can only pay more attention to by subscribing to extra online classes.
Maybe the rate at which people open emails does matter a lot. But do you think the open rates matter? Just give it a deep thought again.
I have a short tale about a young man that I met who told me that gauging the number of people who open emails no longer matters. It will just give you headaches if you put all your focus on it. If you want to know what matters, click here to learn more!
This email tactic is different from the typical trial-and-error mail series. The Seinfeld email chain is a surefire way to increase revenue. Since it’s a story-based mail, the answer to keeping the subscribers satisfied and anxious about seeing what your brand has in store for them every day is to employ this Seinfeld email type.
Usually, the Seinfeld email series will be focused on promoting a particular product. That isn’t to say it needs to be. You may always send a series or sequence of emails about providing value to your readers.
It’s also worth noting that Seinfeld email sequences should be sent out only when you’ve earned your subscriber’s and audience base’s trust.
So now that you know how to write the Seinfeld email sequence, what’s next? You’ll need good email marketing software to run this. It’s almost impossible to do without one.
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