Amazing Selling Machine Review: Still Worth it in 2024?

Welcome to my Amazing Selling Machine review.

This review is on the latest version of the course for 2024.

The Amazing Selling Machine (ASM) is a huge investment and the second most expensive course I ever bought.

Its teaching is well laid out, taught by experts in the business that actually do what they teach, has over 50 hours of lessons, ongoing webinars, and has an excellent FBA community.

The course isn't cheap. So, my goal is to help you decide whether or not ASM is for you by the time you're done reading my Amazing Selling Machine review.

In this Amazing Selling Machine review, I am going to cover the following:

  • What is Amazing Selling Machine?
  • A look inside the newest version of the course
  • Who are the trainers/creators
  • Is it worth the money?
  • Are students having success with ASM?

What is the Amazing Selling Machine?

The Amazing Selling Machine (ASM) is an eight-week online course that teaches entrepreneurs how to start and grow a successful business selling products on Amazon.

The program was created by Matt Clark and Jason Katzenback, two of the world’s leading experts on Amazon commerce. The course is jam-packed with information, and it covers everything from creating a product listing to driving traffic to your Amazon store.

Whether you're new to selling on Amazon or not, ASM takes all the guesswork out of the the Amazon FBA business. All the training is done step-by-step walking you through all the steps such as:

  • Product research and selection
  • How to find the right suppliers
  • How to order inventory
  • How to create your own private label
  • How to create your own brand
  • How to launch your products on Amazon
  • How to write high converting listings
  • How to market your products and drive traffic to them
  • How to scale your store to 7 figures plus

Many people that joined the course have been able to quit their day job because of their successful Amazon FBA business. 

Now, this doesn't guarantee that it will happen to you, but these people weren't gifted in any way. They just worked hard and applied the training.

Who Created Amazing Selling Machine?

Amazing Selling Machine began in 2012 and was created by Matt Clark and Jason Katzenbach. Both of them have a successful Amazon business and have created many multiple 7 and 8 figure businesses online.

Yea, I think you'd want to learn from these guys!

Most of the teaching is done by Mike McClary, Rich Henderson, and Dan Ashburn. These instructors all do an excellent job explaining the content in a very clear and easy-to-understand manner.

Mike, Rich, and Dan all went through ASM training and as a result, have generated 7-8 figures with this system. 

You don't need any prior knowledge of Amazon FBA to follow along.

All of them actually do this stuff and have generated millions online with Amazon FBA - no reason you can't either!

How Does the Course Work?

The ASM course is an 8-week program, but you can work at your own pace as well. It took me a week to go through all the training but that was serious binge-watching and taking notes. 

My advice would be to slow it down but everybody has their own way of learning so that is up to you.

There are 8 modules plus the introductory module. If you take your time, you could do a module a week. For those with not much free time, this is what is suggested.

What is New in Amazing Selling Machine?

  • 9 Module Online Web Class - 50 hours of training completely rebuilt to be relevant in 2021
  • ASM Mentor Program - learn from 21 Elite Amazon Sellers that will help you build your business. Together they have generated $24,000,000 in sales with ASM. 
  • Private ASM Community - Access to the community for help whenever you need it. 
  • Private Resource Vault - Access to their black book of resources to help you build your Private Label Business. The vault is contantly being updated. 
  • Ultimate Software Tool Suite (New for ASM EVO) - Included is the Product Opportunity Tool, Product Analyzer Tool, Perfect Keyword Tool & Rapid Launch Product Tool, 
  • Amazon Branding Tool Suite - Newly released tools that help you build a private brand and private label products.

Are Students Getting Results With Amazing Selling Machine?

Now that you can see Amazon FBA is such a good opportunity, let's see why the Amazing Selling Machine is one of the best investments you can make.

Just check out a few testimonials of actual ASM students:

When I logged into ASM in the Community section, I saw yet another testimonial from a relatively new member who started around the time we knew the pandemic had started.

Keep in mind these are just a fraction of testimonials from actual members of the course. I've never seen so many for a course online. 

That says a lot because testimonials like these are not easy to get.

Amazing Selling Machine Review & Course Walk-Through

Now, let's finally see what you get in the course. After logging in, you'll see the "top badge earners" section. ASM has a badge system where you can list your accomplishments.

Here, you can see current members and how much revenue they are making each month. I had to blur the identities for obvious reasons!

When you click on "Videos" at the top, this will bring you to all the core training modules.

There is the Welcome Module and the rest of the modules are located here. For each module, most videos also accompany a downloadable PDF that summarizes each video. 

This is a great resource because it makes it much easier to review a video this way, rather having to go play it back again.

Welcome Module

The Welcome Module has a total of 18 videos. Matt Clark does an introduction welcoming you to the course and congratulating you on your purchase. 

For those that had some uneasy feelings about dropping 5K, this video will put you at ease. It did for me!

Anyway, in this section you are going to learn the following:

  • How to navigate the ASM Community and Dashboard
  • How to Access the ASM Mentors
  • What Amazon Marketplace you should start in
  • How to set up your Amazon Seller Central Account
  • Growing your business for cash flow or cashing out (selling it)
  • Your 16 week plan

Module 1 - Finding the Perfect Product

The goal of Module 1 is to build a list of hot opportunities to sell on Amazon. You will then narrow down these opportunities to the best 3.

There are 18 lessons in this module with about 4 hours of training. This training is done by Rich Henderson with an inspirational video by Mike McClary (above). Mike built his business with ASM training while holding down a full-time job, struggling through traffic, and spending time with his family.

His message is simple - just set aside an hour or 2 a day to work on your business and you'll eventually get there. If you've got more time - that's even better!

In this module you are going to learn:

  • Why building a brand is so important
  • 5 elements of a hot product opportunity
  • The products you need to avoid
  • The perfect product selection system
  • Narrow down your list to the best 3 opportunities

ASM believes that building a Brand and having that "Brand Mindset" is far more important than starting out with a "Home Run" product.

When you create a brand of related products, this is the secret to a long-term & sustainable business. 

You're going to learn everything you need to know about building a brand, doing product research, and then narrowing them down to three.

The training is set up so that you actually TAKE ACTION while you are going through all the videos in the module so that by module 2, you are able to use that information to move forward.

So right away I can see how actionable the course expects y0u to be, which is exactly how to approach things. In some courses, you can just binge-watch all the modules and take action later, but in this case, it's best to follow along and execute so you're prepared for module 2.

There are 16 PDFs in this module for you to download which summarize the videos so you don't have to watch them over again if you're looking for a specific step or bit of information.

Module 2 - Finding Suppliers and Samples

Module 2 builds on Module 1 and shows you how to find and contact suppliers and order samples.

The goal of this module is to select your best product, choose the best three suppliers for that product, and then order samples for the product that you chose.

In module 2, you are going to learn:

  • What fees Amazon charges for each product you will sell
  • The benefits of product improvement with Product Tuning
  • The simple product sourcing system
  • How to calculate true product costs and profits for your products
  • How to order product samples
  • How to choose your first profitable product

Like module 1, module 2 has many actionable steps but by the time you are done this module you would have already ordered 3 samples from your top suppliers. 

Things are moving quickly and we're just 2 modules in.

This module has a total of 18 lessons with over 3 hours of content. 

Module 3 - Ordering Your Inventory and Creating Your Brand

Once you are completed with module 3, your goals are to create your brand, choose your best supplier and place your first inventory order.

In this module you are going to learn:

  • How to evaluate your product samples and choose the best supplier
  • How to create the perfect brand name
  • How to create your brand logo and buy your UPC
  • How to have your packaging and inserts designed and created
  • The importance of using a freight forwarder
  • How to place your first inventory order

There are 17 lessons in this module including the recap. 

A lot of detail goes into how to evaluate your samples and how to negotiate with your suppliers. You'll also learn whether you should ship by air or sea.

You'll also learn how to pick a perfect domain name using online tools - this is very important for your brand as the course is brand focused. Your logo is an important part of your brand and you are shown how to create one.

Packaging is also important and you will be shown how to create a perfect package design. 

There are many steps in this module but everything is laid out for you. Remember, any time you are stuck, it's just a matter of posting your question in the community and you'll get a quick answer.

This seems like a lot of work and maybe daunting for some, but it's a process and the course is laid out in methodical steps - you just have to follow along.

Module 4 - Building Your Brand Assets

There are 14 lessons in module 4.

Here is what you are going to learn:

  • How to build a foundation for success
  • Learn to set up a domain name, website and Facebook page for your brand
  • Learn how to use Facebook Messenger to build up your subscriber list for your brand and how to get product reviews on Amazon (super important!)
  • How to protect your brand name across all social media websites
  • Getting brand content for social media

The goal of this module is to build an online presence for your brand. Once people see your brand over and over, they begin to trust it more thus increasing your sales over time.

You're going to build an audience to market your products to and this module takes you through all the steps needed to accomplish this.

You are also going to learn all about automated systems that will enable you to build a list of customers and as a result, get more reviews on Amazon.

Module 5 - The Perfect Product Page

Module 5 is all about the perfect product page. Your listing needs to capture your buyers' attention and convert them.

The folks at ASM have spent years developing what a perfect product page looks like and that is exactly what you are going to learn. The whole module is dedicated to this with 14 lessons including a wrap-up.

I learned a lot from this product page and will be implementing these soon. My review of ASM is taking up a lot of time from actually doing all the action items but i'm excited to get this product page going when it's the time!

In this module you are going to learn:

  • How to perform strategic keyword research
  • Build a keyword list
  • Create a traffic grabbing title (good copy makes all the difference!)
  • Create bullet points that sell and differentiate your product from others
  • How to create a compelling product description
  • How to create product images that attract and convert
  • Best practices of pricing your product for profit
  • How to engage your customers through automated emails

Module 6 - The Perfect Product Launch

The goals for module 6 are to launch your product on Amazon, hit your target selling price, and generate consistent daily sales. 

The following is covered in the Launching Module:

  • How to understand Amazon's Algorithm and how to use it
  • How to structure your advertising campaigns for maximum impact
  • Generating Sales velocity to rank your products for target keywords
  • Getting reviews
  • Maintaining your rank and optimizing price for profit
  • What to do when running out of stock and to regain rank

In module 6 you'll get access to two powerful tools. These won't have any value though until you order your inventory. To get these tools, you need to attain specific badges within the course - then they are unlocked.

This is why taking action is so necessary with each module!

The tools are:

  • Keyword Prioritizer Wizard - must have attained the "My First Inventory Order" badge before you get access to this tool
  • HPUCK (Rebates Marketplace) To get this tool you must have earned and claimed your "Inventory Arrived at FBA" badge.

Module 7 - Advanced Traffic and Marketing Tools

In module 7, you are going to learn all about advertising strategy for your business and how Amazon advertising works. 

The following topics will be covered:

  • How Amazon Advertising works
  • Learn about common advertising terminology
  • The different types of keyword match types
  • Effective PPC campaign structure
  • Bidding strategy and placements
  • Understanding your advertising goals and how to calculate them
  • Using PPC tools vs Seller Central Campaign Manager
  • Optimizing PPC during launch
  • Advertising search term reports & using that data for decisions
  • Optimizing Amazon Ads after launch
  • More advanced campaigns that you can deploy
  • Walkthrough of Seller Central Campaign Manager

While this massive list looks intimidating, you don't need to worry as everything is explained very well. You don't need to be an expert in Amazon PPC to get this stuff. 

The training is done so in a way that understands you have never done this before so those new to Amazon PPC can relax!

When you're done with this module, you'll be an expert in calculating your advertising goals to determine your strategy and impact on overall sales. 

You are also going to be using a tool called "Samurai Seller" and show all the settings to use for a successful PPC campaign.

There are 14 lessons in this module and each comes with accompanying PDFs for you to download for quick reference if you get stuck.

I learned a lot from this module and applying it increased my traffic by 32.8% last time I checked.

Module 8: Taking Your Business to the Next Level

Your goals for module 8 are to understand the different marketing tools that you can use on Amazon which will help you grow your sales.

You'll also learn how to set up checklists to systemize your business with daily, weekly and monthly tasks.

Here is everything that will be covered in Module 8. It's another big one!

  • Amazon Promotions
  • The benefits of brand registry
  • The power of brand analytics
  • The raving fan customer service system
  • How to split test to improve sales
  • Amazon Lightning Deals
  • Amazon Coupons
  • The power of product variations
  • Choosing and launching your next business (more money!)
  • Dealing with hijackers
  • Systemizing your business
  • Building and Utilizing your performance checklist
  • The 3 ways to grow your business

There are 15 lessons in module 8 which includes the wrap-up.

The action steps for this module are to register your trademark using Amazon's IP Accelerator and register for the brand registry.

You will then access Brand Analytics to understand more about your market and begin the split test process from your data.

You will also create your first Amazon coupon and check your lightning deal status so you know when it becomes available.

You are going to set up and run your first promotion and once you are ready to add a new product to your line up you'll know how to find a new product or add a variation.

You're also going to start using your performance checklist and make this a daily habit so you'll be on top of everything.

This wraps up Module 8. Module 9 is next and is the last module... whew!

Module 9 - Advanced Marketing and Traffic Strategies

Congratulations, you made it to module 9!

If you read everything so far in this ASM review, props to you.

In this final module, here is what is going to be covered:

  • Testing new strategies and having a growth mindset
  • Using Facebook Ads to promote your product
  • How to use Facebook Messenger sponsored messages
  • Amazon Attribution Beta Program
  • Using Google Ads to get more subscribers and sales
  • How to work with influencers to drive sales & launch products
  • How to use Instagram to boost traffic, sales and reviews

Your goals for module 9 are to understand advanced off-Amazon marketing strategies and to implement and test strategies to increase your sales and get more customers.

The important message here in module 9 is that you need a "growth mindset" to succeed when you test new marketing strategies.

This testing will be carried out when your business gets into sustainable profit mode and you'll want to get a team member in place to handle the day-to-day stuff. This will allow you to focus on growing your business and becoming even more profitable.

There's 11 lessons in Module 9 including the wrap up... and this wraps up the modules review!

ASM Pros & Cons


  • Absolutely fluff free and no BS training
  • Each module includes actionable steps which build on the next module
  • Tons of success stories - more than i've seen for other Amazon FBA courses
  • An excellent and very supportive community. Got all my questions answered quick and from those that know what they are talking about!
  • Training is up-to-date, live coaching calls are included as well as all updates


  • Expensive AF!
  • There's a LOT to learn so will be overwhelming for some but it's explained well
  • Access is limited and not year round

How much is the Amazing Selling Machine?

Amazing Selling Machine costs $997 for the Foundations Program. 

The full program is $2997 - previously this was priced at $4997.

As an alternative, you can pay in 4 installments of $847.

You will learn more about ASM Foundations in the webinar and why it costs less than the core program. It might be all you really need so to learn more, I suggest you watch. Sign up here.

Is There a Discount?

From time to time, ASM will have discounts. If there is one available you'll be notified in the free training so i suggest you sign up for that.

 Watch this training here,

ASM Refund Policy

You'll feel at ease knowing that if the course is not for you, you can get a full refund. 

You just need to let them know within 30 days of your purchase.

Once you see what you are getting though, I highly doubt you will refund the course because as they say - you get what you pay for. ASM is a great example of that.

Is the Amazing Selling Machine a Scam?

No, Amazing Selling Machine is not a scam. ASM is expensive, but it is nowhere near a scam.

Scams don't come with a money back guarantee. Not only that, the instructors are well-known experts in Amazon FBA so you're learning from industry professionals.

Bonus Tool: The Amazing Profit Miner

This chrome extension is free and once installed you can find a ton of information on Amazon Products. You'll be able to see monthly sales, revenue, the category it's in and reviews.

Why would you want this tool?

Because you can use it to find winning products!

Alternatives to the Amazing Selling Machine

For some, spending 5K for a course or even $3497 with the discount might be a little pricey.

A good option is the Proven Amazon Course by Jim Cockrum. It costs just $29 a month or a one time fee of $499.

This course not only teaches Amazon FBA, but other techniques like retail arbitrage. To learn more about it, you can check out my Proven Amazon Course review.

Conclusion and Final Thoughts

This wraps up my Amazing Selling Machine review.

The Amazing Selling Machine is by far the best Amazon FBA course. Period.

However, the course is not for everybody. The course alone is a substantial investment. So if you only have 5 grand kicking around don't buy this course because you will need funds to invest in your business.

However, if this isn't a problem for you, there is no better Amazon FBA course than Amazing Selling Machine Evolution to make money online.

After going through all the training no other course offers so many knowledge bombs, a mentorship program, a fantastic and supportive community, and such linear training without any BS I see in so many courses.

You will need a LOT of motivation in this course and I think that's part of the reason for their badge system. It really helps the less motivated to STAY motivated.

So in all honesty, if you are willing to do the work, I can see you being successful with this course.

It comes in at a hefty price tag for a reason.

Have you taken ASM? Comment below and share your experience.

Drew Mann

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