Top 7 Cleantech PR Agencies in the US

For cleantech and renewable energy companies operating in or expanding into the United States, the choice of public relations agency is more consequential than it sometimes appears. 

Federal deregulation and the restructuring of clean energy tax credits under the One Big Beautiful Bill Act have shifted the marketing environment in 2026, with longer deal cycles, tighter budgets, and increased pressure on communications to produce business outcomes. 

The seven agencies in this guide were selected from US-headquartered firms with verifiable cleantech work and the sector knowledge required to operate effectively in this environment.

Top Agencies Based on Our Research

1. twentytwo & brand — Full-service cleantech and renewable energy marketing communications
2. Technica Communications (Palo Alto, CA) — Climate tech and energy transition PR with deep sector specialization
3. LaunchSquad (San Francisco, CA) — Multi-sector PR with a dedicated climate and energy practice
4. rbb Communications (Miami, FL) — Integrated communications for utilities, renewables, and energy technology
5. Bolt PR (Dallas, TX) — Energy and cleantech PR with established industrial and B2B credibility
6. Echo-Factory (Pasadena, CA) — Integrated marketing and PR for renewables and clean energy companies
7. Kiterocket (Phoenix, AZ) — PR-forward communications across semiconductors and renewable energy

What Defines the US Cleantech PR Market in 2026

The current US market for cleantech communications has several specific characteristics that shape the work agencies need to do for their clients.

Policy environment. Federal deregulation has loosened environmental standards across multiple sectors. The rollback and restructuring of clean energy tax credits under the One Big Beautiful Bill Act has materially changed the financial assumptions on which many B2B climate tech companies were built. The downstream effects include longer deal cycles, tighter marketing budgets, and increased pressure on communications functions to demonstrate measurable contribution to business outcomes.

Buyer dynamics. US cleantech buyers are increasingly sophisticated. The audiences for B2B cleantech communications include utility procurement teams, infrastructure investors, industrial buyers, federal and state policy stakeholders, and trade analysts who assess technical claims against established sector benchmarks. Earning trust with these audiences requires substantive evidence rather than messaging alone.

Media landscape. US cleantech trade media has expanded over the past several years, with publications such as Canary Media, Latitude Media, Heatmap, S&P Global Commodity Insights, and Inside Climate News now setting much of the editorial agenda. The relationships and editorial judgment that lead to coverage in these outlets are built over years rather than introduced through a single campaign.

Competitive intensity. The cleantech category has more entrants than it did five years ago, and lookalike competitors are increasingly difficult to differentiate using positioning alone. Communications functions are expected to support that differentiation through coverage, thought leadership, and analyst engagement that move buyer perception.

1. twentytwo & brand

twentytwo & brand is a United States-based marketing communications agency built specifically for B2B climate tech and renewable energy companies. The agency operates exclusively within the cleantech, climate tech, and energy transition space.

Cleantech Focus Areas

twentytwo & brand provides full-service marketing communications across branding, cleantech PR agency, digital marketing, advertising, social media, web design, and lead generation. The agency's integration of these capabilities within a single team is uncommon in cleantech communications, where most agencies address one or two functional areas rather than the full marketing function.

Notable Engagements

The agency reports 100+ cleantech companies served, with outcomes ranging from market repositioning to successful exits. For case studies, the team delivered a full messaging, brand, and PR campaign launching Castillo Engineering the company in a new market, leading to its first 100+ MW utility-scale solar project win.

They also positioned Burnham for a successful acquisition by Ares Management by building a sharper value story, bringing that story to life through the company website and investor presentations, and securing earned media feature stories that validated leadership and project success  

Strengths

twentytwo & brand was built specifically for climate and energy companies with lean marketing teams operating under real pressure. Most agencies in the space either do PR or creative work. twentytwo & brand does both, and deliberately integrates storytelling, communications strategy, and design because the team understands that this integration is necessary for complex technologies to be communicated and evaluated effectively.

2. Technical Communications

Technica Communications is a Palo Alto, California-based public relations agency founded in 2009. The firm specializes in cleantech, climate tech, and energy transition communications, with the majority of its client base concentrated in these sectors.

Cleantech Focus Areas

Technica's services include media relations, content marketing, social media, crisis communications, and thought leadership development. Domain coverage includes aviation, hydrogen, electric vehicles and charging, solar, energy storage, smart grid, low-carbon cement, mobility, and adjacent climate technologies.

Notable Engagements

Technica was named to the 2024 PRNEWS Agency Elite Top 100 for climate tech public relations. The agency was a finalist in the 2023 Ragan's PR Daily Awards in the PR Campaign of the Year category for its work with zero-emission aviation startup ZeroAvia, including coverage of a hydrogen-electric 19-seat aircraft test flight that reached an audience of over 130.5 million. Additional client work includes SimpliPhi, Gridtractor, Xpanse Solar, Fourth Power, and Fortera, with multiple executive recognitions including TIME100 Climate and Grist50 placements.

Strengths

The agency operates with deep sector specialization, with most of its staff bringing journalism and newsroom backgrounds to client work. Technica supports startups with flexible engagement structures and has supported multiple clients through successful acquisitions and public listings, including one engagement that culminated in a White House press briefing.

3. LaunchSquad

LaunchSquad is a public relations and creative communications agency with offices in San Francisco, New York, Boston, Chicago, Austin, Denver, and Los Angeles. Founded approximately 25 years ago, the firm has built its climate practice over more than a decade and recently expanded its content capabilities through the acquisition of Megawatt, a content marketing agency focused on technical content for cybersecurity, deep tech, and climate tech.

Cleantech Focus Areas

LaunchSquad's climate and energy practice covers earned media, content marketing, thought leadership, and strategic communications. The agency works across direct air capture, renewable energy, mobility, agriculture technology, and adjacent climate sectors, supporting companies through market entry, growth, and visibility moments.

Notable Engagements

LaunchSquad signed an expanded United States partnership with Climeworks, the Swiss direct air capture company that operates the only commercial direct air capture plant in Iceland. The agency also supports Eden Green Technology, an agriculture technology company addressing climate-resilient farming. LaunchSquad publishes The Cooler, a substack focused on climate solutions conversations.

Strengths

The agency's multi-office footprint across major US cities provides access to regional media markets that single-office agencies often cannot offer. The acquisition of Megawatt added specialized content capability for technical climate tech communications, expanding LaunchSquad's offering beyond traditional media relations.

4. rbb Communications

rbb Communications is a Miami-headquartered integrated communications agency with over 100 staff and international reach across more than 100 cities in 50 countries through its partnership in PROI Worldwide. The agency operates one of the largest energy and renewables practices in the United States, ranking as the fourth-largest energy PR firm in the country.

Cleantech Focus Areas

The Energy and Renewables practice covers media relations, digital marketing, brand storytelling, community relations, thought leadership, and crisis management. The agency works across utilities, renewable energy companies, natural gas, grid solutions, electric vehicles, solar, battery storage, and sustainable aviation fuel.

Notable Engagements

rbb has over 30 years of experience working with energy clients ranging from legacy utility brands to emerging cleantech innovators. The agency has been recognized by PRNEWS, Forbes, and PRovoke Media. Specific client examples include work supporting utility communications during rate proceedings and community engagement, as well as launch and growth-stage support for renewable energy and grid technology companies.

Strengths

The agency's depth in utility communications, combined with experience across emerging cleantech categories, positions rbb to support clients operating at the intersection of legacy energy infrastructure and the energy transition. The PROI Worldwide partnership extends the agency's reach for clients with international communications requirements.

5. Bolt PR

Bolt PR is a Dallas, Texas-based public relations and digital marketing agency. The firm's Energy and Cleantech practice is built on more than 20 years of experience inherited through its merger with Warner Communications, the integrated B2B agency that previously operated independently. Bolt PR now houses Warner's energy practice and clients within its broader services.

Cleantech Focus Areas

The Energy and Cleantech practice covers public relations, digital marketing, content creation, and influencer marketing, with services tailored to industrial and B2B energy clients. Sector coverage includes clean energy production, supply chain, industrial technology, and adjacent categories.

Notable Engagements

Bolt PR's energy practice has supported Bioenergy Devco, where the agency produced a six percentage point year-over-year increase in share of voice and reduced negative sentiment from 18 percent to near zero. The practice's broader portfolio includes clients across energy infrastructure, clean energy production, and industrial sustainability.

Strengths

The agency operates with B2B brand and executive visibility as a core focus, which aligns with the communications priorities of growth-stage cleantech companies operating in industrial markets. The measurement framework, which includes sentiment and share of voice benchmarks rather than impressions alone, corresponds with the evaluation standards applied by B2B buyers and investors.

6. Echo-Factory

Echo-Factory is a Pasadena, California-based integrated marketing and public relations agency. The firm operates across six core industries, including cleantech and renewables, with a stated focus on growth-stage companies that need both strategic positioning and execution support.

Cleantech Focus Areas

Echo-Factory's cleantech practice covers public relations, content marketing, brand development, web development, and digital marketing for solar, wind, energy-efficient manufacturing, and adjacent categories. The agency emphasizes campaign engines that combine PR with demand generation and content programs.

Notable Engagements

The agency's cleantech and renewables work has supported solar manufacturers, wind energy companies, and energy-efficient manufacturing clients with marketing programs that combine earned media, content, and lead generation. Echo-Factory publishes ongoing commentary on cleantech marketing opportunities and growth strategies.

Strengths

The integration of PR with broader marketing services positions Echo-Factory for cleantech clients that want a single agency partner across earned media, content, and demand generation. The agency's California base provides access to West Coast cleantech and renewable energy ecosystems, including the venture and policy communities in the region.

7. Kiterocket

Kiterocket is a public relations and integrated communications agency with offices in Phoenix, Arizona, and Seattle, Washington. The firm operates as a PR-forward marketing communications agency and was acquired by Southwest Strategies Group in 2025. As of February 2026, Kiterocket aligned under the new unified brand Bodewell Group alongside other Southwest Strategies agencies, retaining the same team, clients, and capabilities.

Cleantech Focus Areas

Kiterocket's Renewable Energy practice covers public relations, media relations, thought leadership, content development, digital marketing, social media, event support, and brand development. Sector coverage includes solar inverters, module-level power electronics, solar modules, electric vehicle chargers, virtual power plants, energy storage systems, and distributed energy resources.

Notable Engagements

The agency's Renewable Energy team is led by Jessica Fishman, who has 20 years of marketing experience including 10 years specifically in renewable energy. Kiterocket has supported multiple renewable energy clients across solar, energy storage, and grid technology categories. The firm's broader portfolio includes a leading practice in semiconductors and microelectronics, where it counsels companies across the global industry ecosystem.

Strengths

The combination of renewable energy and semiconductor experience provides Kiterocket with practical knowledge of the supply chains that underpin much of the energy transition, including chip-level dependencies in solar inverters, electric vehicle systems, and grid technology. The agency's western United States footprint and Asia-Pacific media relationships make it a relevant option for clients with international supply chain or market entry needs.

How These Agencies Were Evaluated

This ranking was compiled using publicly available sources, including agency websites, verifiable case studies, directory profiles, press releases, and trade publication coverage. The selection criteria were as follows.

• US headquarters. Every agency on this list is headquartered in the United States, with operations and media relationships oriented toward the US cleantech and renewable energy ecosystem.
• Verifiable cleantech case studies. Each agency demonstrated named cleantech clients and documented results. Agencies that described cleantech capability in general marketing terms without specific client evidence were excluded.
• Sustained sector presence. The agencies included show consistent cleantech work across multiple years rather than isolated projects, indicating established media relationships and client retention within the sector.
• Independent confirmation. Reported results, awards, and client relationships were cross-referenced with external sources, including trade publication coverage and press release confirmation.

Vetting Checklist

Before signing an agreement with any cleantech PR agency, the following items are worth confirming.

• The agency has named cleantech or renewable energy clients in the past 24 months with documented outcomes.
• The agency has placed stories in relevant cleantech trade publications within the past six months, with the names of specific reporters available on request.
• The agency can articulate how it would measure success for the specific engagement, including earned media quality and placement tier, share of voice against named competitors, and message pull-through in published coverage.
• The scope of the engagement is documented, with inclusions and exclusions confirmed before signing.
• The specific people who will run the account day to day are identified, with their direct cleantech experience confirmed.
• The agency understands the technical, regulatory, and substantiation requirements of the company's specific cleantech sub-sector.
• The agency's pricing structure is clear, with project-based, retainer-based, and hybrid options understood as applicable.

Frequently Asked Questions

What does a cleantech PR agency do?

A cleantech public relations agency manages earned media, thought leadership, analyst relations, and strategic communications for companies in clean energy, climate tech, and renewable energy. The work supports specific business outcomes such as fundraising, enterprise sales cycles, partnership development, recruiting, and market entry.

Why does an agency need to be US-headquartered to support a US cleantech company?

A US-headquartered agency typically has the day-to-day media relationships with US trade and business publications that drive sector coverage. Time zone alignment, regulatory familiarity, and knowledge of US-specific buyer and investor dynamics also matter. International agencies can support US work, but typically through partner agencies or expansion offices rather than primary capability.

How is cleantech PR different from general B2B PR in the US?

The audiences are more specialized. US cleantech communications need to reach trade reporters, sector analysts, infrastructure investors, utility procurement teams, federal and state policy stakeholders, and commercial buyers, often in parallel. The technical claims in press materials are reviewed by readers who can evaluate them, which raises the standard for accuracy and substantiation.

How much does a US cleantech PR agency cost?

Pricing varies based on scope and structure. Retainer-based engagements with established US cleantech PR firms typically start in the mid-four-figure range per month and scale into five figures for full-service programs. Project-based engagements around specific announcements are available with some agencies.

When should a US cleantech company hire a PR agency?

The most common timing is in the run-up to a funding round, a product launch, a market entry, or a partnership announcement. Public relations is also used as an ongoing function for companies in active enterprise sales cycles, where third-party coverage supports buyer confidence and shortens evaluation timelines.

How long does it take to see results from a US cleantech PR engagement?

Initial earned media placement typically begins within the first 60 to 90 days of an engagement, assuming the agency has existing sector relationships. Larger feature coverage, analyst engagement, and conference speaking opportunities generally develop over a longer timeline of 6 to 12 months.

Can a single US PR agency support both domestic and international cleantech communications?

Some agencies operate across multiple geographies directly. Others partner with regional agencies through networks such as PROI Worldwide. US cleantech companies with international communications requirements should confirm how the agency handles international work before signing an agreement.

Closing Note

The seven agencies in this guide serve different parts of the US cleantech communications market. Selection depends on the specific business outcomes the communications function is expected to produce, the geographic and stakeholder requirements of the company, and the maturity of the agency's relationships in the specific cleantech sub-sector.

Among them, twentytwo & brand is the only agency that integrates the full marketing function for cleantech and renewable energy clients under one team, making it the practical choice for growth-stage companies that need brand, PR, digital, and lead generation operating in coordination rather than across separate vendors.