Internet Profits Academy Review (Dean Holland Skool Course)

⚠️ Update for 2026: The original Internet Profits Partner Program — which required a $1,997+ one-time investment — has been retired. Dean Holland stepped away from the industry, publicly called out its problems, and rebuilt his training as Internet Profits Academy, a Skool-based community starting at $19/month. This review covers both what the old program was and what the new one offers today.

Most reviews you'll find about Internet Profits are describing a program that no longer exists. They're talking about invitation-only funnels, $1,997 price tags, and high-ticket affiliate commissions. That was the old version. If you're researching Dean Holland today, you're looking at something completely different.

I've dug into the new Internet Profits Academy — the Skool community Dean launched after walking away from everything he'd built — and in this review I'll break down what changed, why it changed, and whether the new program is worth your time and money in 2026.

⭐ My Internet Profits Academy Rating: 3.5/5

Dean Holland is a credible mentor with a verifiable track record, and $19 a month is a genuinely low-risk entry point for beginners. The Model ONE™ framework is simple enough to actually follow, which is more than I can say for most programs in this space.

That said, the community is still small at 309 members, independent reviews of the new program are limited, and the full training only unlocks at the Premium tier. It's worth exploring — just go in with realistic expectations about the timeline.

What Was the Original Internet Profits Partner Program?

The original Internet Profits wasn't cheap. A one-time payment of $1,997 was the entry point, plus an additional $67 a month to access the training platform. By some accounts, that price later climbed to anywhere between $2,997 and $4,997. You couldn't even sign up directly — access was through invitation only, either via an affiliate link or through Dean's free book, The Iceberg Effect.

Once inside, the program was legitimately solid. You got a 30-day blueprint for building a high-ticket affiliate marketing business through sales funnels, live coaching, funnel-building software, traffic tools, and access to a private Facebook community. You could also promote Internet Profits itself and earn commissions of up to $3,000 per sale.

The training quality was real. Dean knew what he was teaching. But at nearly $2,000 to start, most beginners were stretched before they'd taken a single lesson — and the option to promote Internet Profits itself always sat in the background, even if it technically wasn't required.

Why Did Dean Holland Rebuild His Business?

Dean didn't quietly pivot. He disappeared from the internet entirely for six months — no social media, no ads, no launches. In a free report he published called the Beginner's Advantage, he explains why.

He wrote that he grew tired of what the online marketing industry had become. He described it as broken — full of hype, half-truths, and empty promises. More specifically, he called out a tactic used by almost every course seller in the space: systematically tearing down every competing business model to make their own the only logical choice. He admitted he'd used it himself. His argument is that this is one of the main reasons beginners stay stuck — they keep buying courses that work for someone, just not for them. The path didn't fit the person.

His decision to rebuild doesn't read like a marketing rebrand to me. If it were, the new price would still be in the thousands. Instead, he came back with a $19/month Skool community built around simplicity, honest expectations, and access without a high-ticket barrier. I think that says something genuine about where his head is at.

Who Is Dean Holland?

Since then, he's built businesses across affiliate marketing, digital products, membership sites, coaching programs, live events, software, and an eCommerce skincare brand he runs with his wife. He's the author of The Iceberg Effect, which Russell Brunson — founder of ClickFunnels — wrote the foreword for. He's also been recognized as one of ClickFunnels' top affiliates for generating over $1 million in funnel sales, earning their 2 Comma Club award.

He's not a faceless course creator. He's active in his community, visible on video, and the people who have worked with him consistently mention the level of access he actually provides. That matters more than it sounds when mentorship is part of what you're paying for.

What Is Internet Profits Academy?

Internet Profits Academy is Dean's current program — a Skool-based mentorship community built around what he calls the Model ONE™ system. The premise is about as stripped-back as it gets: pick one topic you already know something about, pick one platform to create content on, and put in one hour a day. The goal is your first $1,000 a month online.

The system runs on three core pillars: content, email, and offers. You create content to build a targeted audience, you use that audience to grow an email list, and you monetize the list through products that genuinely help those people. Those products can be your own, other people's (affiliate commissions), or you can generate income without products at all through services or partnerships.

Dean walks through a real member example in his intro video — Sophie, who has celiac disease. She chose gluten-free living as her topic, started a YouTube channel, and is now building her email list from those views. No paid ads. No complex funnel. One topic she already knew, one platform she committed to. That's Model ONE in action.

It's a deliberate shift away from the high-ticket funnel model Dean used to teach. There's no paid traffic requirement, no pressure to promote Internet Profits, and no assumption that you'll be selling anything in the first week.

What Do You Get Inside Internet Profits Academy?

The core curriculum covers the complete Model ONE™ system — topic selection, content creation, email list building, and monetization — delivered through step-by-step training inside the Skool platform. What's accessible depends on your membership tier, but the full system is available from Premium upward.

On every tier, you also get access to the private community, which is already showing genuine member activity. The wins being shared are modest and believable — YouTube milestones, first TikTok sales, early affiliate commissions, email list growth. I find that far more credible than a wall of income screenshots showing five-figure months from people you can't verify.

Growth Lab sessions are included at Premium and above, giving you live access to expert coaches throughout the week. This is usually the gap between people who implement and people who just consume content and wonder why nothing moves.

At the VIP tier, you get direct access to Dean through weekly Constraint Crusher sessions — live calls where he works hands-on through your specific business challenges. On top of that, there are 1-on-1 sessions focused on your situation, "What's Working Now" strategy calls, and monthly workshops covering current topics like traffic and AI. That's a significant amount of access for $99 a month.

Across all tiers, the platform includes regular virtual hangouts, results-driven accountability, and in-person event opportunities for members who want to go further.

How Much Does Internet Profits Academy Cost?

Three tiers, all billed monthly, all cancellable anytime directly within your Skool account — no email to support required.

Standard is $19/month. You get an introduction to the Model ONE™ system, access to the private community, and monthly virtual hangouts. It's the right starting point if you want to explore before committing more, but the Standard tier only covers the intro to Model ONE, not the full system.

Premium is $49/month and gives you the complete Model ONE™ training, plus Growth Lab sessions with expert coaches. If you're serious about actually working through the curriculum rather than just getting a taste of it, Premium is the minimum tier that makes sense.

VIP is $99/month and adds direct weekly access to Dean himself — Constraint Crusher sessions, 1-on-1 time on your business, "What's Working Now" sessions, and monthly topical workshops. For what that level of mentorship typically costs in this industry, $99 a month is genuinely good value.

Dean mentions in his intro video that current pricing is introductory and is likely to increase for new members, while existing members would be locked in at the current rate. That kind of urgency framing is common in this space, so I'd weigh it accordingly. But if you're planning to join and stay, locking in early does make practical sense.

Who Is Internet Profits Academy For?

Internet Profits Academy is best suited for complete beginners who have been bouncing between courses without getting traction. The Model ONE approach eliminates a lot of the paralysis that kills momentum early — you're not being asked to run paid ads, choose between a hundred business models, or build a complex funnel. You pick one topic you already know and commit to one platform.

It's also worth considering for intermediate marketers who want genuine mentorship at an accessible price point. The VIP tier at $99/month is a legitimate way to get regular access to someone with Dean's level of experience, and that's hard to find at that price.

If you tried the high-ticket funnel model and it didn't fit your personality or your schedule, this is a reasonable alternative. Dean's whole thesis is that most people fail because the path didn't match them — not because they were lazy — and Model ONE is designed around that idea.

Who Is Internet Profits Academy NOT For?

This is not the right program if you need income fast. Dean is transparent that hitting $1,000 a month can take anywhere from a few months to a year, depending on how consistently you implement. If you're under real financial pressure right now, a content and email-based model won't solve that in time.

It's also not for people who don't want to create content regularly. The entire Model ONE system runs on content — whether that's video, writing, or social posts. If showing up consistently on a platform sounds like something you'd abandon after two weeks, this model won't work regardless of how good the training is.

And if you're already generating consistent online income and want advanced scaling strategies, Model ONE is probably too simplified for where you are. The VIP workshops touch on current tactics including AI, but the core curriculum is built for beginners starting from zero.

Internet Profits Academy Pros and Cons

The strengths here are real. The price is genuinely accessible — $19 a month removes the barrier that blocked most beginners from the original program.

Dean Holland is a verified, experienced mentor with a credible track record and Russell Brunson's endorsement. The Model ONE system is simple enough for real beginners to actually follow rather than just admire.

The cancellation policy is refreshingly clean, the community shows genuine early-stage activity, and Dean claims 95% of members choose to stay — which is a reasonable retention signal. The VIP tier in particular offers strong value for $99 a month given how much direct access to Dean it includes.

The weaknesses are worth knowing upfront. At 309 members, the community is still small and the network effect that comes with a larger program isn't there yet. The Standard tier only unlocks an introduction to Model ONE, so the full training requires at least $49 a month.

There are limited independent third-party reviews of the new Academy since it's still relatively new, which means less external data to draw on. And the timeline to first $1,000 a month — Dean's own estimate of three to twelve months — will test the patience of anyone expecting quick results.

Is Internet Profits Academy a Scam?

No. Internet Profits Academy is a legitimate program run by someone with a long, verifiable track record in online marketing.

Dean Holland has been publicly active in this industry since 2004. His credentials hold up — a published book with Russell Brunson's foreword, ClickFunnels' 2 Comma Club recognition for over $1 million in funnel sales, and years of visible, consistent presence. The Academy community is active, pricing is transparent, and you can cancel anytime without a support ticket or phone call.

My honest caveat is that this is a newer community with limited independent reviews. That's not a red flag — it's just an honest data gap. The program hasn't been around long enough to have the depth of third-party evidence that more established courses do. At $19 a month, though, the cost of finding out for yourself is low. The worst case is you spend one month's subscription, decide it's not for you, and cancel before the next billing cycle.

Frequently Asked Questions

Is the original Internet Profits Partner Program still available?

The original high-ticket program — which required $1,997 or more to join — appears to have been retired. Dean Holland's current main offering is Internet Profits Academy on Skool, starting at $19/month.

What is the Model ONE™ system?

Model ONE is Dean Holland's framework for building your first $1,000 a month online using one topic, one platform, and one hour a day. The system is built on three pillars: content, email, and offers.

Can you cancel Internet Profits Academy easily?

Yes. Dean is clear in the intro video that you can cancel directly within your Skool account in a few clicks, without contacting anyone.

Does Internet Profits Academy have an affiliate program?

The current Internet Profits Academy on Skool does not appear to have a public affiliate program. The original partner program offered commissions of up to $3,000 per sale, but that model was tied to the high-ticket program that has since been retired.

How long does it take to earn $1,000 a month with Internet Profits Academy?

Dean is upfront that results vary. Some members hit $1,000 a month within a few months. Others take six to twelve months. The timeline depends on how consistently you apply Model ONE and how quickly your content and email audience builds.

What happened to The Iceberg Effect?

The Iceberg Effect is still available. It's Dean Holland's book on affiliate marketing, covering his philosophy on building a real online business, and it appears to still be used as a lead generation entry point on his site.

Are There Alternatives to Internet Profits Academy?

There are several solid affiliate marketing and online business courses worth comparing depending on your goals, budget, and preferred learning style. Some go deeper on SEO and niche site building, others focus more on paid traffic or eCommerce, and the support structures vary significantly between programs.

You can find my full comparison of the top options — across different budgets and business models — in my best affiliate marketing courses roundup.

Conclusion

Internet Profits Academy is a real program from a credible mentor, and the move from a $1,997 high-ticket partner program to a $19/month Skool community is a meaningful change — not just cosmetic. Dean Holland's track record gives it more weight than most newcomers in this space, and the Model ONE system genuinely strips out the complexity that derails most beginners before they see any results.

The main hesitation is that it's a young community with limited external data. But at $19 a month to test it, the risk is about as low as it gets in this industry. If building something around a topic you already know — one platform, one hour a day — sounds like a model you could actually stick with, it's worth giving a month to find out.