Why Video Marketing Is Important for Your Business

Video marketing is one of the most important tools you can use as an online business owner. It's a great way to connect with your audience and promote your products or services.

In this blog post, we will discuss the benefits of video marketing and explain why it's so important for your online business.

What Is Video Marketing and Why Is It Important?

Video marketing is a way of using videos to promote and market your product or service. It can be used to generate leads, increase sales, or simply raise awareness about your brand.

Video marketing can be a very effective way to reach your target audience and get your message across. With the rise of social media, more and more people are watching videos online, making it an essential tool for any business that wants to stay competitive.

There are many different ways to use video marketing, but some of the most common include creating promotional videos, educational videos, or even just using video as a way to connect with your customers.

No matter how you use it, video marketing is a powerful tool that can help you achieve your business goals.

The Benefits of Video Marketing

Marketing has come a long way since the days of print ads and TV commercials. In the age of the internet, companies are increasingly turning to video marketing to reach their target audience.

There are many advantages to this approach, including the fact that videos can be shared easily online and they tend to be more engaging than other types of content. Additionally, videos offer a unique way to tell your brand story and connect with potential customers on a personal level.

As more consumers turn to the internet for their information, it’s essential for businesses to use video marketing on their website, digital, and social channels to stay ahead of the competition.

12 Reasons Why You Should Be Using Video Marketing in Your Business

Here are eleven reasons why using video is going to be great for your online business.

1. Videos can Boost Conversions and Sales

Any business that wants to stay ahead of the curve should be using a video marketing strategy. That's because video advertising boosts conversions and sales. In fact, according to Cincopa, including a video on a landing page can increase conversions by 80%. And using product videos can increase sales by 144%.

Obviously, these are just statistics. But they underscore just how effective video can be.

If you're not using video, you're missing out on a huge opportunity.

Video content marketing is one of the most versatile and effective marketing tools available. It's engaging, informative, and easy to consume. And it's an essential part of any modern marketing strategy.

So if you want to boost conversions and sales, start using video in your marketing mix. Video ads go a very long way.

2. Google Loves Videos

Google loves videos. Especially YouTube videos since Google owns YouTube. The Internet giant has said time and time again that video is a top priority when it comes to ranking content in search results. And it makes sense – after all, Google is a visual company.

Millions of people use the search engine every day to find information, and they are more likely to click on a result that includes video content. What's more, videos are more likely to be shared than other types of content, which helps to improve Google's search algorithms.

In short, if you want your content to be seen by more people, you need to include YouTube videos. Google will make sure of that since they own the #1 video platform in the world.

3. Videos Have the Potential to go Viral

In today's social media-driven world, virality is the Holy Grail for businesses large and small. A single viral video can generate millions of views and help to put your business on the map overnight.

However, achieving virality is not easy. It takes a combination of luck, timing, and quality content to create a video that truly resonates with viewers.

The first step is to identify your target audience and understand what kind of content they are looking for. Once you have a good understanding of your audience, you can start creating humorous, relatable, or informative videos that will capture their attention.

It's also important to promote your videos through social media and other online channels to give them the best chance of being seen by as many people as possible.

While virality is admittedly difficult to achieve, it's important to remember that even a moderately successful video can have a major impact on your business. A well-executed video marketing campaign can help to increase brand awareness, drive traffic to your website, and boost sales.

4. Videos Are Easily Shared

The sharing of videos has never been easier than it is today. With a few clicks, a video can be sent to someone on the other side of the world.

This ease of sharing is one of the reasons why videos are such an effective marketing tool. 

When people see a video that they like, they are likely to share it with their friends and followers on many different social media platforms. This can help to increase the reach of your business and get more people interested in your products or services.

In addition, videos are often more engaging than other forms of content, such as articles or blog posts. As a result, they can help to capture attention and build interest in your business.

5. Videos Build up Trust

In today's world, one of the most important things for a brand or business is to build trust with its audience. There are many ways to do this, but one of the most effective is through video.

When people can see the faces behind a brand or business, it makes it much more personal and relatable.

Videos also help to build credibility by providing a visual reference for what a brand or business is all about. If done well, videos can be an extremely powerful tool for building trust with an audience.

There's even an option to go on a live video to prove you're a real business. An explainer video is an excellent way to build trust as well because you aren't doing any hard selling.

6. Videos Look Good on All Devices

There are many reasons why video content looks good on all devices.

One reason is that video is a format that is designed to be viewed on a variety of different devices. This means that videos are typically encoded in a way that makes them viewable on everything from phones to tablets to computers.

Another reason is that video tends to be much higher quality than other types of content, such as text or images. This ensures that videos look great no matter what device they are being viewed on.

Finally, most video hosting platforms offer adaptive streaming, which automatically adjusts the quality of a video based on the user's connection speed and device capabilities. This ensures that users always have a smooth, uninterrupted viewing experience.

All of these factors combined make it easy to see why videos look good on all devices.

7. Videos Are Great For Brand Recognition

In this digital age, videos are a powerful tool that can be used for brand recognition. A well-made video can tell a story that resonates with viewers and leaves a lasting impression.

In addition, videos are highly shareable, which means that they have the potential to reach a wide audience.

Additionally, videos can be used to build relationships with customers and create an emotional connection.

When done right, brand videos can be an extremely effective way to raise brand awareness and achieve recognition.

8. Videos Have Great ROI

A video marketing strategy is a great way to promote your business. You can use it to show off your products, and services, or simply to tell your story.

A well-made video can be an extremely effective marketing tool, and it doesn't have to be expensive. In fact, a video can actually have a very high return on investment (ROI).

A study by Forrester Research found that a one-minute video can have an ROI of up to $3,000. That means that for every dollar you spend on a video, you could make up to $3 back. That's a pretty good return on investment!

According to Wyzowl, 86% of businesses in 2022 are using video as a marketing tool.

Source: wyzowl.com/video-marketing-statistics

They also have discovered that 92% of marketers continue to use and value video as an important an integral part of their marketing strategy.

Source: wyzowl.com/video-marketing-statistics

So, if you're thinking about making a video for your business, don't focus too much on cost. Just focus on making a quality video that will help you achieve your marketing goals.

9. Video Engages Skeptic Buyers

In a world filled with constant pitches and sales messages, it can be hard to get people to pay attention to your product or service.

Buyers are becoming more and more skeptical, and they have higher expectations when it comes to being engaged by a brand.

That’s where video comes in. When used correctly, marketing videos can be a powerful tool for building trust and engagement with buyers.

A study by Animoto found that four times as many people would rather watch a video about a product than have to read about it. And when it comes to building trust, video is also an effective platform. In fact, 66% of consumers say that watching a video about a product or service makes them more likely to trust the brand.

10. Video Marketing Explains Better Than Text Marketing

When you want to market your product or service, you have to be able to capture the attention of your target audience.

After all, if they're not interested in what you have to say, they're not going to buy what you're selling canceling your marketing efforts.

That's where video marketing comes in. Well-made explainer videos can talk about your product or service in a way that text simply can't match. It can show your potential customers how your product works, and it can put a human face on your brand.

The video format you choose can be either with someone on camera or by making animated videos.

11. Video Marketing Can Help With SEO

One way to improve your website's ranking in search engines is to use video marketing. This can help because people who view videos are likely to click on links to your website that appear in the video description. The more traffic to your website, the greater your chances of ranking better as well.

Additionally, if you include keywords in your video titles and descriptions, this can also help your videos rank better in the search engines.

12. A Business YouTube Channel Can be an Extra Source of Income

A business YouTube channel can be a great way to generate extra income. By creating videos that showcase your products or services, you can reach a wide audience and promote your business in a unique and engaging way.

You can make money with Youtube by enrolling in the Youtube Partner program, promote your products and even sell merchandise.

If you don't want yourself or employees to go on camera, there are ways to make faceless YouTube videos that do quite well.

Courses That Teach Video Marketing

This list is an overview of why you need video marketing for your business. You might want to consider enrolling yourself in a course that teaches you how to do video marketing on YouTube.

Whether you are a business owner or just want to make money on the platform as a creator, do give these a look.


In conclusion, video marketing is a powerful tool that should be used to promote your online business.

Videos are easy to share, build trust with your audience, and look great on all devices. If you're not already using videos as part of your marketing strategy, now is the time to start.

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Drew Mann

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