Walmart Affiliate Program: How to Become a Walmart Affiliate

Hey, Drew here and looks like you have landed on my page on how to become a Walmart Affiliate. Can you make money with them?

In this short article i'm going to tell you what it is, how to sign up, how much money you can make, tips to promote and also give you some alternatives to compliment the program or to steer away from it entirely.

What is the Walmart Affiliate Program?

I'm sure you are all knowing of Walmart itself and probably have shopped there before, many times I would imagine. I too go to Walmart when i'm back home and not traveling throughout Southeast Asia and Europe.

So the affiliate program is not really different from other affiliate programs. In a nutshell, you promote a product, include your link, when someone visits your site or link (this link can appear anywhere really) and makes a purchase, you get a commission from that sale.

Walmart knows that the sale was made from you because your link is unique to you, no one else has the same link. That's how it is tracked.

Keep in mind this is for online sales only, so you'll get credited for sales that you drive to the website only.

How to Become a Walmart Affiliate

To sign up, simply click here to visit. The page should look like this, but could change over time:

You'll then click on the orange button "become a member" and you'll be asked a series of questions.

What are the Chances of Getting Accepted?

If you have a web presence already, such as a website, social media following, etc, this won't be a problem. However, one of the fields it asks for is a website. If you don't have one, you could put a Facebook page, Youtube channel or some other page you own. Having something in there will increase your chances of approval.

You will also be asked what the primary method and secondary methods of marketing you will be doing. I'd stay away from saying email methods as large companies like this worry about spam. Play it safe and just indicate "search engine marketing" or "social media influencer."

How Much Can I Make?

Obviously this depends on many factors like how much traffic your sites gets, how effective your sales campaigns are, the products and targeting and so on. 

You can make up to 4% on each qualifying purchase someone makes from your link to the website.

While this doesn't seem a lot, it does compare with the Amazon Associates commissions they provide as well. This is why I am not a huge fan of either Walmart or Amazon Associates. You need to sell a shitload of products to make some good money!

If you're discouraged already with these low rates - check my my article on affiliate marketing for beginners for some better options and how to find programs that PAY a LOT MORE!

For a complete list on commission percentages, when (and if) you sign up, you'll be able to see the different categories and what the commission percentages are. 

You get paid on a monthly basis based on the previous month's sales. Any returns will result in the deduction of commissions from your account before you get paid.

What Can I promote as an Affiliate?

The short answer - anything you see on the website. Although it's not nearly as big as - you still have a ton of products in different niches to choose from. You can stick with one niche (for example if you have a dog site) or you can go broad with a vast array of different products.

Here are some popular categories:

  • Auto & Tire
  • Home Improvement
  • Beauty
  • Electronics
  • Clothing
  • Jewelry
  • Pets

These are just some as there's many more. One thing for sure you'll never be stuck what to promote!

You'll definitely want to stay away from categories like electronics, books and movies because they pay a measily 1% commission. Yuck.

Promotional Tools to help Drive Sales on Walmart

Walmart has come up with some tools to help their affiliates with sales. 

Walmart SDK

This tool allows you to embed a "BuyNow Button" directly on your website or blog.

There is a sense of trust here because consumers will recognize it and will know that it links directly to the Walmart website. Most people won't even know it's an affiliate link. If they buy, you get paid!

Wordpress Plugin

For those with a blog or website and more importantly - if you're running wordpress - you'll be able to take advantage of the Walmart wordpress plugin.

This allows you to easily link to products on the Walmart website and will also include your affiliate link. Essentially it just cuts out all the manual work you'd have to do by searching on

If you are promoting a lot of products then it might be a good idea to use it. If not, don't bother. It hasn't been updated in a long time - so make sure it works before using it! Just do a search for "Walmart Affiliate Link" in the plugins section of your wordpress dashboard.

Walmart Chrome Extension

If you're doing Walmart promotions, you'll definitely want to get this extension. It's going to help you find best selling items. Although it's not exactly an affiliate tool, it will help with your research on products to find to promote.

The Best Way to Promote Walmart Products

Want to know the best way to promote Walmart products - or any products for that matter?

It's with a blog. If you have a blog already in a specific niche, then chances are Walmart has a product that you can "slip in" your article. Better yet, just do a "review style" article where you review a product. You might have one already in your home from Walmart so this would be easy for you to do. 

If you don't have a blog but want to start one, check out my article on how to create a blog easily.

For those that have a blog, if you have been collecting emails, then you should be emailing your list with offers. The best way is to just have them check out your review so it doesn't seem spammy.

There are other methods such as social media marketing, paid advertising, influencer marketing and more but my most successful of these strategies is with creating blogs or "authority sites."

If you have no idea on how to set this up and you're a "little green" with affiliate marketing in general and would like to get some training (so you can crush your competitors and take all their money), check out my article on how to make money with affiliate marketing.

Walmart Affiliate Program vs. Amazon Associates

Many new affiliates also look into promoting products Amazon Associates, which is Amazon's affiliate program.

But how does Amazon Associates compare to the Walmart affiliate program? It does appear that Amazon associates has an advantage. Here's why.

Overall, Amazon Associates do offer higher commissions, but the referall period is only 24 hours, compared to three days which is offered by Walmart.

That's why it's important to have good marketing and a strong call-to-action to get your customers to purchase once they click your link. It's your job to convince them to buy right away and not wait. 

There's no reason why you can't join both programs as you can list the same product but on different stores. It's good to give your customer's different options anyway.

Conclusion - Should you Join the Walmart Affiliate Program?

Whether or not you should join the Walmart affiliate program depends on a few factors.

First, you need to decide if you think you can meet the requirements and generate sales. If you don’t think you can, then it’s probably not worth your time.

Second, you need to decide if you’re looking to make a quick buck or if you’re willing to build a long-term business. If you’re just looking for a quick way to make some money, then this program may not be right for you.

However, if you’re willing to put in the work and build a business, then the Walmart affiliate program can be a great way to earn some extra income.

If you enjoyed this article, consider sharing!

Drew Mann

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