Are you looking for another reliable source of passive income besides Amazon's popular Affiliate Network called Amazon Associates?
If so, you're in luck! With recent changes in Amazon's policy where they slashed affiliate commissions by almost 2 thirds, it's no wonder affiliate marketers have been scrambling for alternatives.
To help guide you on your journey, I have put together a list of the top 11 affiliate programs similar to (or better than!) Amazon that is available in 2023. This list will walk you through exactly what each program offers and why they could work well as an addition or replacement to your current Amazon affiliate setup.
Read on below to learn all about these potential new sources of income that can take your business to the next level!
Top 11 Amazon Affiliate Program Alternatives
Etsy originated as an online marketplace for people that make their own products to sell. It almost works like eBay, except that the focus here is on handmade and vintage items.
They have a great affiliate program where commissions are 4% across the board with a 30-day cookie. This is much better than Amazon's 24-hour cookie. What's a cookie? It's a piece of code that tracks which user came from your link. So with Etsy, if they click your link and make a purchase up to 30 days, you will still get a commission.
You can find a lot of products on Etsy that you won't find on Amazon. That's another advantage. You can find products such as tech, DIY crafts, wedding supplies, clothing, and accessories.
To join the Etsy affiliate program, you have to register with Awin first. Once approved, you'll get your affiliate links. It's suggested to promote Etsy products on a blog or website, but not through paid traffic because the commission rates are on the low side and you'd potentially end up spending more money on advertising.
Walmart has similar commission rates to Amazon so you won't make more money with Walmart, but you do have the trusted brand name behind you. Walmart is great for those in the US who want to tap into a larger customer base that can trust it as a reliable source of products.
There are thousands of products to choose from. Walmart uses the Impact platform so to get your affiliate links you will need to join Impact first.
The Walmart affiliate program uses Linkshare, which is an intuitive tracking tool that tracks all your sales, click-thru rates, and commissions.
Shareasale is a very trusted platform that has been around for over 20 years. It connects merchants and affiliates to promote specific products. There are more than 4800 merchants on the platform and millions of active customers.
Signing up is free. This network is very different from Amazon because it offers not just commissions on the sale, but also leads and clicks.
As for products, you will find a lot of merchants that you won't find elsewhere. It's a great opportunity to find something new that you won't find on Amazon.
Market Health is a well-known health and beauty affiliate program that has been around for almost two decades. They offer both digital and physical products in categories such as fitness, nutrition, weight loss, skincare, and much more.
It's very different from Amazon because it's both a network and an affiliate program. This means that you can gain access to a wide range of products and also be able to work directly with the merchants to help you get the most out of your promotions.
Next to Amazon, eBay is one of the biggest and most popular online marketplaces. Ebay Partner Network is their affiliate program and it's arguably one of the best in terms of commission rates.
Joining the program is free, and you'll have access to thousands of products, both new and used.
Payments in some categories are even higher than Amazon. Their support is great and you can find a lot of tools to help you with your promotions.
With travel picking up again post-pandemic, if you're looking to make some commissions with travelers, this is an excellent opportunity - and you won't find this stuff on Amazon!
Whether it's a hotel, flight, or car rental bookings, you'll be able to find a ton of offers to promote. If you have a travel blog - you need to have Travel Payouts on your roster!
With over $30 million paid out to affiliates, Travel Payouts is a pretty serious travel network. So if you're looking for a good travel affiliate program, give them a shot.
Awin is the parent company of ShareASale. They have over 20,000 advertisers and support thousands of high-quality brands. They have been around since 2017 but started from the merger of two larger networks from Germany and the UK with over 20 years of experience. They are one of the best CPA networks out there.
You can find many verticals on Awin from Retail & Shopping, Finance & Insurance, Travel, and communications.
Awin is the only network on this list that isn't free to join. They charge a $5 fee, however, this is refunded upon account setup. (so technically, still free!)
AliExpress is kind of like the Chinese version of Amazon, owned by the parent company, Alibaba Group. It's very popular with dropshippers, but affiliate marketers can also use it to make money.
They have their own affiliate program and it's free to join. They are also on other networks like Awin and FlexOffers. What separates AliExpress from Amazon is merchants can sell their products directly to customers without the need for a middleman.
You can find similar products on AliExpress that you'll find on Amazon and a lot of the time they are cheaper. However, if you're dealing with an American market customers may be turned off by the long shipping times. If you're targeting Asia, it's a much better option than Amazon.
Commission rates are generous and start and start from 5% to 8%. However, similar items that are found on both Amazon and AliExpress are usually cheaper on AliExpress so the commissions would be less.
9. CJ Affiliate
CJ Affiliate was also known as "Commission Junction" before its rebranding in 2017.
They have one of the largest networks out there with over 3,000 advertisers and thousands of products to choose from. It's free to join and they offer great support as well as advanced tools such as postback tracking and deep linking.
Commission rates vary depending on the advertiser, but they range from 3% to 10%, with some programs even offering higher rates. Unlike other networks, CJ Affiliate also pays bonuses for volume sales - the more you sell, the higher your commissions will be.
CJ Affiliate is another excellent alternative to Amazon and definitely worth a look if you're looking to diversify your income.
Impact (formerly known as Impact Radius) is a relatively new affiliate platform.
The network has a focus on building strong relationships with its partners rather than just pushing sales.
You will find both types of offers CPA (cost per action) or CPS - cost per sale, which is your typical affiliate commission.
Impact also has a lot of big-name brands and retailers, which means more earning potential for you due to the commission potential with these brands.
Once you are on the network, you will apply separately for each brand. If you have an online presence already, it will be easier to get accepted. If not, you may need to select another network until you reach the criteria for Impact.
Unlike Amazon, Clickbank deals mostly with digital products. However, you can still find some physical products that are sold on Clickbank.
What's great about Clickbank is that it can be an "informational" compliment to the physical products you are selling on Amazon. For example, if you are promoting a beauty product, you could compliment it with a beauty guide on Amazon where commissions could be as high as 50%.
While Clickbank is not an alternative to Amazon in the sense of the products it offers, it's a great compliment because you can offer a vast array of informational products over many different niches.
Another Way to Find Products Not Found on Amazon For Higher Commissions
Some products will have their own affiliate program. And most of the time, the commissions they offer are higher. If you are doing well with a certain product, check to see if the manufacturer has their own affiliate program.
Are their rates higher? While you could potentially make more money this way, you do lose the benefit of quick shipping with Amazon. So you should weigh both pros and cons.
So there you go, you've just seen the 11 best Amazon affiliate alternatives that you can use. You don't have to abandon using the Amazon Associates platform to promote products.
My suggestion is to use some of these other platforms in conjunction with Amazon. It's good to be a member of different platforms because if there are issues with one, you have others to fall back on.
You don't have to sign up for all of these, but check them out individually to see if they have the right products for your niche. That's the best place to start.
New to affiliate marketing or just want the best chance for success?
Unlock the potential of your affiliate business with my top selection of courses tailored to equip you for success!
- Affiliate Marketing on Twitter: Here’s The Steps to do it Right - January 27, 2023
- 10 Ways How to Drive Traffic to Your Ecommerce Store - January 22, 2023
- TikTok Affiliate Marketing – How to do it Step by Step - January 18, 2023