The Ideal Length for a Blog Post: Why More is Not Always Better

There is a lot of debate about the best length for a blog post. Some people say that you should keep your posts short and sweet, while others believe that longer posts are better. So, what’s the ideal length? And does it really matter?

Who Is the Audience You are Writing For?

The most important thing about writing is knowing your audience. If you don't know who your audience is, it'll be difficult to write something meaningful and useful. You might think that everyone wants to read long, detailed articles, but that isn't always true. There are many different types of audiences out there, each with their own expectations and preferences.

To help you figure out who your audience is, here are some questions you can ask yourself:

  • What do I want my readers to take away from my article?
  • Who am I trying to reach?
  • How much detail do I want to provide?
  • Do I want my readers to learn something new?
  • Is this article meant to entertain people?

The Ideal Blog Post Length Is Around 1,600 Words

Many people believe that the ideal blog post length is around 1,600 words.

This length strikes a good balance between being too long and overly concise. A longer post gives readers the chance to engage with complex or nuanced ideas in-depth, while shorter posts can feel rushed or make it difficult to get a full sense of the writer's position on the subject at hand.

Despite this general guideline, however, different types of blog posts will vary in terms of optimal length. For example, list-style posts tend to be shorter in scope, while more analytical or opinion-driven pieces often require more words in order to fully explore an argument or theme.

When it comes to blog writing, it is important to consider not just word count, but also what you hope your audience will take away from your writing and how best to achieve those goals within your chosen medium.

Longer Blog Posts Can Be Overwhelming for Readers and May Cause Them to Lose Interest

When it comes to posting on social media or writing blog posts, many people will opt for shorter content that is easier to consume. However, research has shown that longer posts may be more effective at engaging readers and effectively conveying information.

For example, studies have shown that lengthier blog posts tend to attract more views and higher clickthrough rates as compared to shorter articles, suggesting that readers are willing to engage with longer content if it provides them with the information they need.

Additionally, longer blog posts offer more opportunities to use keywords strategically, which can boost a piece's searchability and visibility on search engines.

At the end of the day, while longer content can be intimidating for some readers, it can also be incredibly beneficial when done right. With careful planning and attention to detail, long blog posts can help you connect with your audience in a meaningful way and leave a lasting impression.

Shorter Blog Posts Are Easier to Read and Provide a More Concise Message

When it comes to effective content marketing, a short and sweet blog post can often be more powerful than a lengthy one.

Shorter, easier-to-digest blog posts are typically more engaging, making it easier for readers to stay focused on the key message. Plus, being concise means that you can pack more information and ideas into each post, which can help to increase your reach and impact.

Whether you're sharing opinions on current events or giving tips on how to use a new tool, shorter blog posts are an excellent way to get your point across in a powerful and articulate manner.

So if you want to create truly effective content marketing campaigns, start by focusing on shorter blog posts that are clear and concise. You'll be amazed at how much better they resonate with your target audience!

A Well-Rounded Blog Post Should Include Both Short and Long Paragraphs

A well-rounded blog post should be engaging and informative, which means that it should incorporate a variety of different formats, including both short and long paragraphs.

Short paragraphs are helpful for getting information across quickly and drawing the reader's attention to important points or key concepts. However, these short bursts of information can also become tiresome if used too often or in excess. That is why a well-written blog post needs to include longer paragraphs as well.

These longer sections allow the writer room to explore ideas more fully and dive deeper into a particular topic or issue. In addition, they offer readers an opportunity to pause and digest the information being presented before moving on to the next section.

By using both short and long paragraphs, a blogger can create posts that are rich in content and easy to read on multiple levels.

If You’re Struggling to Write a Longer Post, Break It up Into Smaller Sections

If you're struggling to write a long, in-depth post that engages your audience, one strategy you can use is to break your content up into smaller sections. This approach allows you to focus on one topic at a time, without getting overwhelmed or losing sight of the big picture.

The key to successfully breaking up your long post is to make each section distinct and self-contained. You can achieve this by including a clear heading or title, as well as a subheading that summarizes the main ideas of that section. This will help your readers easily navigate between the different portions of your article and keep them engaged with the content throughout.

In addition to organizing your content into numbered or bullet points, you can also add graphics or other visual elements such as videos and images to further enhance each section. By focusing on one idea at a time, you can take your writing from good to great and create posts that audiences love reading and sharing!

Do Your Research Before Starting Your Blog

If you want to make money online through blogging, you need to do some research about how to go about it. 

The most important thing to remember is that there are no shortcuts to success. You cannot just jump into making money online without doing some research. Before you even think about creating a blog, you need to figure out what niche you want to focus on. What do you like? What subjects interest you? Are there certain things that you enjoy talking about? Find something that you love and stick with it.

Once you've figured out what you're passionate about, you'll need to learn everything you can about it. This includes reading books, watching videos, taking courses, and asking questions. Once you feel comfortable enough with your topic, you can move onto writing your first post.

Read Other People's Articles - Reading other people's articles is one of the easiest ways to gain knowledge about the subject matter that interests you. Many bloggers use sites such as Buzzsumo to read articles written by others and see what keywords they used to attract readers. These key words can give you ideas for future posts.

Google Suggest - Another great tool to use is Google Suggest. When typing a keyword into Google, you'll notice that there is a drop down menu that suggests related searches. Using this feature allows you to find relevant terms that you might otherwise miss. For example, if you type "how to make money blogging," Google Suggest will suggest "make money blogging." By adding those suggestions to your list, you're giving yourself a leg up on finding better keywords.

Use Keywords Everywhere - One of the easiest ways to build traffic to your site is to include relevant keywords throughout your copy. Make sure that they are naturally placed within sentences, and that they aren't too long. Longer phrases take longer to load, which makes visitors less likely to stay on your page.

Write Unique Content - A common mistake that beginners make is trying to emulate someone else's style. Instead, try to come up with your own voice. Write about the things that interest you, and avoid copying other people's work.

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Always Edit and Proofread Your Work Before Publishing

When it comes to publishing content online, it is absolutely essential to invest time and energy into editing and proofreading your work. No matter what type of writing you are doing – whether it's an academic essay, a blog post, or an article for a magazine – it is crucial to take the time to carefully review your work. This will help ensure that the final product is clear, error-free, and polished.

First of all, editing involves going through your piece with a critical eye. You should carefully review each sentence for both grammar and content issues. Grammarly can help with this. I use it. It's free to use.

For example, you might need to check for run-on sentences, sentence fragments, misspelled words, confusing phrasing, and factual errors. It can be helpful to read your text out loud in order to catch any awkward phrasing or other problems that you might miss while reading silently.

Next up is proofreading, which involves checking your piece for any typographical errors or formatting issues. Proofreading is also important because it gives you a chance to consider how consistent and cohesive your text appears as a whole – both on the surface level (e.g., phrase selection) as well as at the micro level (e.g., specific word choices).

To do this effectively, make sure to take breaks between each stage of revision so that you can approach your work with new eyes when it's time to perform another round of edits or proofreaders. With practice and attention to detail, you can craft high-quality content that engages, informs, and persuades your readers every time!


Although longer blog posts can provide more in-depth information, they can also be overwhelming for readers and cause them to lose interest.

For this reason, it's important to include both short and long paragraphs in your blog post no matter what the overall length is so that readers can easily scan through the content.

If you're struggling to write a longer post, break it up into smaller sections and always edit and proofread your work before publishing.

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Drew Mann

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