Crypto doesn't play by normal rules.
No opening bell. No closing time. Just constant movement, sometimes glorious, sometimes brutal. If you're an online entrepreneur, that's both the appeal and the danger.
It’s not just about chasing returns. For most entrepreneurs, it's curiosity. A "what if" experiment running alongside the Shopify store, coaching gig, or freelance work. That's how it starts.
But here's what separates those who survive from those who burn out: they've got rules. Risk rules. Not the fun, flashy part of trading. The guardrails that keep them from driving off a cliff.
And those rules? They aren't written in textbooks. They're written in mistakes, late-night panic sells, and "what was I thinking?" mornings. If you're stepping into this space, you'll want to borrow a few. Here are eight of them. Not perfect, but real.
Rule 1: Never Risk More Than You Can Afford to Lose
It sounds harsh, but it's true. Entrepreneurs who've lasted more than one bull run will tell you: don't ever stake the money you need for rent, payroll, or groceries.
A Bank for International Settlements study found that three out of four Bitcoin investors actually lost money during typical holding periods. That's not comforting, but it's reality. So, the first rule is plain survival. Treat crypto like a high-stakes experiment, not your safety net.
Rule 2: Start Small and Scale Slowly
That first win feels intoxicating. You're tempted to double down. Tell everyone you've cracked the code. Then the market humbles you.
The ones who last? They start embarrassingly small. A few dollars, maybe. Enough to learn how the charts move, but not enough to ruin their week if things swing against them.
And when you're ready to move past simple buying and holding, you want flexibility. That's why some traders start trading cryptos with Axi. Unlike the usual "buy and hold" approach, Axi lets you trade crypto CFDs, meaning you can bet on prices going up or down.
That's a big deal when the market can nosedive while you're asleep. It's not about fancy tricks-it's about having options in a space that doesn't care about your schedule.
Rule 3: Always Use a Stop-Loss
Nobody likes stop-losses. They feel like defeat, like bailing out too early. But what's worse? Watching a position eat into your capital until you're frozen.
Crypto swings harder than almost any other market.
Daily volatility of 4-5% is common. That's more than double what you'll find in most stock indexes. A stop-loss is not about giving up. It's about giving yourself a boundary–like closing the shop at night instead of leaving the door wide open.
Rule 4: Don't Confuse Diversification with Spreading Thin
People love to say, "Don't put all your eggs in one basket." Sure. But have you ever watched someone with ten different altcoins, all crashing together when Bitcoin sneezes?
That's not diversification. That's chaos.
True risk management for entrepreneurs means diversifying strategies, not just coins. Maybe you hold a little Bitcoin for the long haul, trade short bursts of volatility, or keep some dry powder in cash. The key isn't having more coins-it's having different approaches.
Rule 5: Keep Emotions on a Short Leash
This is the hardest one.
Picture it: you buy Ethereum, watch it climb 20% in a week, and suddenly you're walking taller. Genius trader. Market whisperer. Then-bam-it drops 30% overnight.
The Dalbar Study, a long-running analysis of investor behavior, found that most investors underperform because of emotional trading.
It's not a lack of information-it's fear, greed, and impatience.
Entrepreneurs who last put systems in place. Some only check charts twice a day. Others write down every trade's "why" before they click buy, so they can't rewrite history later. It's not about never feeling emotions. It's about not letting them run the business.
Rule 6: Document Everything (Even the Dumb Trades)
Crypto feels informal. You buy tokens online, then move them around in wallets. It's digital play money until tax season shows up. Then it's not so fun.
Tax agencies don't care if you're "just experimenting."
The IRS, HMRC, and others treat crypto trades as taxable events. In 2022 alone, the IRS sent over 10,000 letters to suspected crypto tax dodgers.
The online entrepreneurs who sleep soundly keep records. Every trade. Every swap. Every gain and loss. Not glamorous. But it keeps you out of hot water when the government comes knocking.
Rule 7: Don't Mix Business Cash with Trading Capital
This one's more common than people admit. You've got a good month, your Shopify payouts are solid, and suddenly you're thinking, "Why not put some of this into Bitcoin?"
Here's why not: your customers, employees, and vendors depend on that money. Mixing business cash with speculative trading is reckless.
Smart entrepreneurs draw a hard line. Business funds stay in the business. Personal funds, if you can spare them, are fair game for trading. Think of it like this: would you ever walk into a casino with your company's payroll? Exactly.
Rule 8. Expect Surprises. Always
If there's one constant in crypto, it's surprise. A sudden regulation in Asia. A hacked exchange. Or Elon Musk making a late-night comment that whiplashes the entire market.
In May 2021, Bitcoin lost nearly 30% in a single day after China tightened mining restrictions. No chart predicted that. Entrepreneurs who survive don't waste time trying to foresee every twist. They build cushions—cash reserves, no over-leveraging, and flexible strategies, so they can absorb shocks when they arrive. Because in crypto, they will arrive.
Final Thoughts: Survival Beats Brilliance
The winners aren't the ones who always nail the top or bottom. They're the ones who are still standing after everyone else burns out.
You don't need to be the smartest in the room. You just need to last long enough to catch the chances the impatient miss. Build your rules. Stick to them. Laugh at your dumb trades because there will be plenty.
And most of all? Remember, survival is a win. Everything else is just extra.
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