Are you trying to increase traffic to your eCommerce store? If so, then this article is for you.
Driving traffic is one of the most essential things for an eCommerce store to thrive, and it can be a challenge if you don’t know what strategies to use.
In this article, we will discuss 10 ways that can help you drive more traffic to your eCommerce store including both free and paid.
From optimizing content for search engines and using social media platforms effectively to leveraging influencers and email marketing campaigns – these are all powerful tactics that have been proven repeatedly by top brands across industries.
So let's get started!
10 Ways to Drive Traffic to Your eCommerce Store
1. Do On-Page and Off-Page Search Engine Optimization
Search engine optimization is where you make your website and its content visible to search engines. It’s a way of making sure your website shows up in the top results when people look for certain terms or keywords that are related to your eCommerce store. You can do both on-page and off-page SEO to get more organic traffic.
On-page optimization includes optimizing titles, headings, meta descriptions, doing internal linking, and other elements of the web page directly. Off-page optimization involves building relevant backlinks to your website from other websites.
A great place for eCommerce store owners to get backlinks is Haro. Haro links are usually high-authority domain links and are free to get. Learn more about Haro here. You can also get links from guest posts. To do this, reach out to other eCom store owners in your niche and see if they would be willing to accept a guest post from you. Write non-commercial, helpful content and include a link back to your store.
You also need to make sure that your site is mobile-friendly. Mobile has taken over desktop as the most common way people access the internet, so if your site isn’t optimized for mobile devices, people won't stay on your store very long due to a bad experience.
2. Start a Blog and Regularly Update It
You might think that blogs are for other websites, but many ecom brands incorporate blogs now. There are a few reasons for this. Blogs are great for SEO, as search engine algorithms favor websites that regularly update content.
When creating blog posts, it’s important to research relevant keywords and create informational content that is valuable to your target audience. Avoid being overly salesy and focus on building trust with your readers.
Blog content can be used to nurture visitors and convert them into customers over time. By providing valuable information related to the products you offer, you can establish yourself as an authority in the industry and attract more customers.
3. Do PPC - Pay Per Click Advertising
One of the most effective ways to get instant traffic is with paid ads. Most eCommerce stores use either Facebook or Google ads. Both of these popular ad platforms allow you to target your ads by age, gender, location, and other criteria.
You can also use retargeting campaigns to show ads to people who have already visited your website. Retargeting is a great way to bring back customers who didn’t convert the first time and convert them into paying customers.
4. Use AI to Help You With Web Copy and Product Descriptions
If you're not great at creating headlines for your ads or product descriptions on your ecom store, consider an AI program to help you with your copy.
By using artificial intelligence, you can craft headlines and product descriptions that are tailored to your target audience. AI can also help you identify key phrases that your customers use when searching for products, so you can craft content that is more likely to show up in search results.
Not only that, if you have good copy, people are more likely to click which results in more traffic to your store.
If you're in search of a trust-worthy Artificial Intelligence tool, then look no further - Jasper is definitely the way to go!
5. Use Social Media Platforms Effectively
Social media is a great way to reach your target audience and build relationships with them. It’s also an effective tool for driving traffic to your eCommerce store.
You can use the power of visuals, stories, and videos on social media platforms such as Instagram, Facebook, Twitter, and Pinterest to engage with your audience and get more people to visit your store.
If you can create videos, consider incorporating a YouTube or TikTok channel. Make short and snappy videos that are fun to watch and shareable. When people watch your videos, they will want to learn more about your business which can result in increased traffic for your eCommerce store.
6. Work With Influencers
Influencer marketing is a great way to get your products and services seen by the right audience. But you need to be careful who you work with. Make sure the influencer has a lot of engagement. If their posts don't get many likes, it's either they are not good at what they do or their audience is just full of bots.
If you decide to work with influencers, make sure that your product and the content they create for you are on brand and align with their niche. Ask them to share their posts or stories about your products and link back to your store so people can find them easily.
Working with Influencers isn't free, but you can negotiate a price for what is best for your budget.
7. Email Marketing
Email marketing is a great way to engage with your current customers and keep them coming back to your store. It’s also an effective way to introduce new products and services to potential customers.
You can build your email list by having an email option form on your website to capture email addresses. Where possible, offer a downloadable ebook that can provide helpful tips on whatever niche you are in.
To make sure you get the most out of your email marketing campaigns, try segmenting your list into different categories. This will help you send more targeted emails that are relevant to each group.
To do this effectively, you will need email marketing software. I personally use GetResponse. It's very easy to use and priced fairly, but there are many different software options available.
8. Consider Recruiting Affiliates
Did you know that you can get other people to promote your products and services for a commission? An affiliate program is a great way to leverage the power of word-of-mouth marketing.
All you need to do is find people who resonate with your brand, provide them with tracking links and banners, and they will do the selling for you. AffiliateWP is a WordPress plugin that allows businesses to create an affiliate program for their products and services with ease, reliability, and no coding required.
It offers features such as affiliate tracking and management, real-time reporting, user-friendly onboarding, automated payments, customizable notifications, and integrations with popular plugins and services. There are plenty of different options to choose from that can allow you to become an affiliate. Just choose one that works for you.
Affiliate programs tend to be most successful when participants create their own high-priced products or services. Dropshipping and selling low-cost items are not conducive to this type of marketing strategy.
9. Drive Traffic With a Press Release
Having another website or other news source mention your e-commerce store can be a real game-changer. This is why press releases are so important. They can help you reach new audiences and generate buzz around your store.
Creating a press release that stands out from the competition can be difficult, but it's not impossible. You will need to write an engaging headline, craft an interesting story about your product, and include a link back to your store.
You can submit your press release to a variety of websites for free, or use paid services such as PRWeb or BusinessWire. These services give you access to more publications and help increase the chances that your story will be seen by potential customers.
10. Start a Referral Program
A referral program is where customers are rewarded for referring their friends and family members to your store. You can offer discounts or other incentives, such as free product samples.
Referrals from people in the same social circle often lead to more sales than traditional marketing campaigns. Plus, it creates free organic promotion for your brand. To create a successful referral program, you can choose from a variety of programs such as Lokai, Omsom. Casper and more.
So, there you go – 10 ways to drive traffic to your eCommerce store, both free and paid. Whether you are an existing store owner or just starting out, you can incorporate all of these traffic sources.
Don't just pick and choose them, use all of these strategies and tactics together to create a comprehensive, effective plan for driving traffic to your online store.
Need some help With training? Consider a course in eCommerce that can help you will all these strategies from start to scaling.
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