The eCommerce market has boomed hugely in recent years, as more people than ever are turning to the internet to make their purchases. However, just because there are a lot of people shopping online, that does not automatically mean that every eCommerce store is making a huge amount of sales.
If you are looking to boost your sales for your eCommerce store, this guide is here to help you learn some of the best strategies that you can implement today.
1. Create an Effective SEO Strategy
If you are at all interested in the world of digital marketing, you will know that search engine optimization can be a hugely important practice for any eCommerce store, no matter the specific market niche that you are operating in.
Search engine optimization allows you to increase your brand awareness, boost perceptions of your site and improve the quality and quantity of traffic to your site, all of which help to boost your rate of sales.
As clickintelligence.co.uk shows, there is a wide range of different practices and factors that can affect a website's search engine ranking. Taking the time to work with an experienced team to boost your search engine ranking might not have an instant effect on your sales metrics, but it can be hugely influential in the long term.
2. Use Pay-Per-Click Advertisements
If you are interested in boosting your brand awareness and the number of visitors to your site more quickly, you might want to consider using pay-per-click advertisements. As the name suggests, pay-per-click advertisements are a form of advert that you pay for only when a visitor interacts with the advert and clicks through to your site.
The advantage of using pay-per-click advertisements is that they can be tailored specifically for your target audience, which increases the impact of the ads. However, it is important to note that pay-per-click advertisements are not in themselves a solution for the long term.
Research has found that using pay-per-click advertisements does not bring you the same level of creditability as using SEO practices to organically boost your ranking placement. However, pay-per-click advertisements can be a useful practice in the short term.
3. Influencer Marketing
Influencer marketing can be another very effective means of boosting sales on your eCommerce site. There is a range of particular benefits that are offered with the use of influencer marketing.
Of course, influencer marketing is a great way of authentically connecting with your target audience through the use of paid posts or mentions. Influencer marketing can be particularly beneficial when it comes to sales because of the trust consumers place in influencers.
When you are looking to use influencer marketing to increase sales on your eCommerce site, it is important that you understand who you should be working with. Not all influencers will offer you the same returns on investments, so you should think carefully.
You should make sure to connect with an influencer whose following is relevant to your target marketing. You should also be looking to work with influencers who have a higher engagement rate. It is useful to also pay attention to the number of paid posts that the influencer does, as too many paid posts can decrease the trust their followers place in them.
4. Offer More Payment Methods
When you are looking to increase the number of sales on your business website, it is important that you not only think about how to boost the amount of relevant traffic to your site but also how to increase conversions. The experience that your customers have at the point of purchase can have a very big impact on your rates of sale.
One of the most influential factors when it comes to point of purchase experience is the payment methods that you use. Studies have found that the majority of consumers would consider clicking off a site that did not offer their preferred payment method.
Offering a wide range of different payment methods, such as Apple Pay, PayPal, debit cards, and Karna, will help you to increase the number of possible purchases on your eCommerce store.
5. Include Customer Reviews
Studies have found that customer reviews can be hugely influential when it comes to converting a visitor into a customer. There is a wide range of different reasons why customer reviews can be so important for converting customers.
For example, a customer review helps a potential customer to gain more trust in the brand and the product, which is especially important for first-time buyers.
Offering a review section on all your product pages should be an essential step for all eCommerce businesses looking to increase sales. It is also worth following up with customers once they have made a purchase encouraging them to leave a review. You could incentivize a customer to leave a review by offering them a bonus such as free shipping on their next order.
6. Build Loyalty
While, of course, you will want to continue to build your customer base, this should never come to the detriment of your returning customers. Studies have found that returning customers are much more valuable than first-time customers, spending an average of five times more per purchase.
Creating a program that incentivizes and rewards customer loyalty can be hugely important for ensuring that you are able to get high-value orders to your eCommerce site.
7. Use High-Quality Product Images
The quality of your product images can have a big impact on your rates of conversions. Offering a range of high-quality product photographs that show your product in high definition in bright light from a range of different angles can be essential.
Without high-quality product images, customers will not be able to gain a clear picture of what they are buying, which can lead to feelings of unease. Whereas offering high-quality product images will not only show a customer exactly what they are buying but will also show your customers the high standards to which you hold yourself.