The Wholesale Formula Review 2026: Now Fast Track Formula

👉 UPDATE FOR 2026: The Wholesale Formula is no longer sold as a standalone course. Dan Meadors and Dylan Frost replaced it with Fast Track Formula in 2025, which includes the original Wholesale Formula training as part of a streamlined 6-week program.

Fast Track Formula uses the same reverse sourcing wholesale method but includes updated strategies for 2026, enhanced coaching, and faster implementation timelines. The pricing remains $2,997 for full access.

⭐What's My Rating for The Wholesale Formula System?

3.5 out of 5 stars

I'm giving The Wholesale Formula system (now Fast Track Formula) 3.5 out of 5 rating.

Here's why. The reverse sourcing wholesale method works, which is proven by nearly 7,000 students generating over $1 billion in sales. Dan and Dylan have real results with $36 million in personal Amazon sales, and they've been teaching this since 2015, which shows staying power.

I think the system deserves strong marks because it teaches a legitimate business model that's less risky than private label and more scalable than retail arbitrage. The fact that they updated The Wholesale Formula into Fast Track Formula in 2025 shows they're committed to keeping the training current.

Why not 5 stars? The price is steep at $2,997, and you need additional capital for inventory. The once-a-year enrollment window is restrictive. And the refund policy penalizes payment plan buyers, which I feel is unfair.

But overall, if you're serious about building an Amazon wholesale business and have the capital to invest, this is one of the best training programs available.

I spent considerable time going over the course content and made evaluations based on the quality of training, reputation, student results, and whether you're getting value for your money. This review covers everything you need to know about The Wholesale Formula system and its successor, Fast Track Formula.

The course isn't cheap, so I'm answering all your questions in this comprehensive review. I hold nothing back.

Let's get right into this.

The Wholesale Formula Overview

Before I dive into the details, some of you may not be clear on what The Wholesale Formula is.

Here's an explanation.

The Wholesale Formula was an online training program created by Dan Meadors and Dylan Frost. They are two successful Amazon sellers who have generated over $36 million in sales on the platform. The program focused on helping you set up a wholesale business on Amazon using the reverse sourcing wholesale business model.

In 2025, Dan and Dylan replaced The Wholesale Formula with Fast Track Formula. The new program contains the same core methodology but has been updated for the current Amazon marketplace with faster implementation strategies, enhanced coaching support, and streamlined content designed to get students results in 6 weeks instead of the original 9-week timeline.

Their students have collectively generated over $1 billion in sales using this system. That's nearly 7,000 people who have gone through their training programs since 2015.

What is Reverse Sourcing Wholesale?

Reverse sourcing wholesale is the process of finding profitable products that are already being sold on Amazon for a good profit. The next step is to get those products at wholesale prices from the manufacturer and sell them on Amazon for a higher profit margin.

The course teaches you exactly how to do this using proven methods, which eliminates the need for trial and error. You're walked through every step of the process from finding suppliers all the way to shipping your items to Amazon fulfillment centers.

There are three steps involved: Scouting, Sourcing, and Scaling.

Reverse sourcing wholesale is different from traditional wholesaling because you're eliminating the middleman or distributor and dealing directly with the manufacturer. This means more profit for you.

The system focuses on the wholesale model, not private label or retail arbitrage. Let me explain the differences.

Is Wholesaling Better Than Private Label?

With wholesaling, you are simply the middleman between the manufacturer and the customer. You buy products from a supplier and sell them on Amazon for a higher price, but you don't own the brand or product labels.

With private labeling, you create your own brand or product label and then find manufacturers who can produce that item for you. The disadvantage of private label is that no one knows your brand. You are practically invisible compared to known brands, which means you need to spend significant money on advertising and building brand awareness before you see consistent sales.

I think wholesaling offers a much safer path because you're selling products that already have market validation, customer reviews, and proven demand.

How Does Wholesale Compare to Retail Arbitrage?

With wholesaling, you deal with the manufacturer directly, so you can easily replenish your stock once you sell out. This creates a predictable business model where you know exactly what to reorder and when.

With arbitrage, you buy products from retail stores and then resell them on Amazon for a profit. The problem here is that you need to constantly find new inventory, as you can't keep restocking the same products because the same deal may not be available anymore.

I feel like arbitrage is more of a side hustle approach, while wholesale is a real business you can scale systematically.

Who Created the Wholesale Formula?

The Wholesale Formula was created by Dan Meadors and Dylan Frost, two highly successful Amazon sellers.

For both of them, it didn't start off easy. Dan lost his job back in 2011. Before that, he had already started his Amazon business working part-time, but due to the loss of his job, he went into it full steam. He never gave up even though there were many ups and downs, but eventually saw success with his Amazon business.

Dylan had a rough childhood and his ultimate dream was to become a postal worker. Talk about setting the bar high! Like many, his $40,000 a year job at 24 wasn't satisfying enough. Sound familiar?

Dylan and Dan were friends, so Dan approached Dylan to go in with him on the Amazon business. It was a rough start, but together they built a business that to date has done a whopping $36 million in sales.

I mentioned earlier about rating this course on reputation and it's off to a good start. I'm sure you'd rather learn from people that have made that kind of money on Amazon rather than some self-proclaimed Amazon guru who peddles products on YouTube without real results to back up their claims.

Since launching The Wholesale Formula in 2015, Dan and Dylan have trained nearly 7,000 students. Those students have collectively generated over $1 billion in Amazon sales using the reverse sourcing wholesale method.

Who is The Wholesale Formula For?

The Wholesale Formula system is for anyone looking for an online business outside of affiliate marketing, blogging, or other digital marketing models. It's also for people who have had an interest in Amazon FBA for a while but never really understood how it all works.

If you're a beginner, everything is taught step-by-step. You don't need to have any prior experience with Amazon before. You don't require any special skills. If you're willing to put in the work, then this system could be for you.

And of course, it's for those who want to make money. That's pretty much all of us.

The wholesale model works particularly well for people who want a business they can systematically scale without constantly hunting for new products or creating brands from scratch.

Is the Wholesale Formula Legit?

Yes, The Wholesale Formula is legit. Dan and Dylan have proven results to back up the claims they make. The course is based on their own experiences and strategies that they have used in their businesses to achieve success.

On top of that, they have a good success rate with their students. With nearly 7,000 students trained and over $1 billion in collective student sales, the results speak for themselves.

The system has been running since 2015, which demonstrates staying power in an industry where many courses come and go within a year or two.

How Much Money Can You Earn From This System?

How much money you can make depends on a few factors. How much you are willing to invest and how hard you're willing to work.

Dan and Dylan claim that some students have recouped their cost of investment within a month. Of course, that isn't the case with everyone because things like the product you choose, demand for the product, what your profit margins are, and how much inventory capital you have all determine what you will make.

But the potential is there, and the system offers guidance on how to make the most out of your business. The fact that students have collectively generated over $1 billion in sales shows this isn't just theoretical training.

I think it's realistic to expect to start seeing returns within 3-6 months if you follow the system properly and have adequate inventory capital.

What is Included in the Fast Track Formula?

Fast Track Formula contains six core modules with over 90 videos.

Here is a breakdown:

Module 1 covers getting started and understanding the basics of reverse sourcing wholesale. You'll learn the foundational concepts and how the system differs from other Amazon selling methods.

Module 2 focuses on product analysis. You'll discover how to find potential winning products on Amazon and understand the Buy Box, competition analysis, sales rank, and more.

Module 3 teaches scouting. You'll learn about the TWF scouting and sourcing application along with Leaf Sourcing, Amazon filtering, and using the Jungle Scout tool to identify profitable opportunities.

Module 4 covers value propositions. This is where you learn how to get approved by even the biggest brands by showing them why working with you benefits their business.

Module 5 focuses on sourcing. You learn the exact steps to take to contact brands successfully and get the best prices possible through negotiation strategies.

Module 6 covers operating your wholesale business. This includes managing your inventory and getting your products from your suppliers into the Amazon warehouse efficiently.

Training is done through video with an over-the-shoulder style approach. This allows you to see all the steps taken in real-time, making it easier for you to replicate.

Fast Track Formula is designed as a 6-week implementation program, which is faster than the original 9-week timeline of The Wholesale Formula.

Are All the Modules Available After Enrollment?

No. Since this is a cohort-based program where everyone starts together, you get access to the first modules right away, but the remaining modules are drip-fed over time.

I actually think this approach works well because it prevents you from getting overwhelmed with too much information at once. You can focus on implementing each module before moving to the next.

How Much Does Fast Track Formula Cost?

Fast Track Formula has two payment options.

A one-time, upfront payment for the course is $2,997.

Or, you can choose the payment plan at 4 monthly payments of $874, which totals $3,496 and costs you $499 more.

If you can swing it, go for the one-pay. You could pay your credit card off in 4 months and it should still be less than the payment plan.

There is also an option to split the payment between two credit cards, but you can only do this with the full payment option. This is good if you want to share the course with someone else. Dan and Dylan allow you to have two people share the course if you want to have a business partner or share with your spouse.

If you enrolled with the payment plan but wish you did the one-pay, you can switch to the single pay by contacting support.

What is the Refund Policy?

The refund policy isn't the greatest in terms of refund guarantees and it will penalize you if you opt for the payment plan.

Let me explain.

If you pay in full, you can get a refund within the first 30 days with no questions asked. You don't need to prove you went through the training or anything like that. Just email support to request a refund, but it must be done within the first 30 days.

If you opt for the payment plan, even if you request a refund within the first 30 days, you won't get it. Your next three payments will be canceled, but you will lose $874 just like that.

The bottom line is, if you're already thinking about refunds before even buying the course, you're just not ready. Don't bother buying unless you're 100% in.

Is Fast Track Formula Worth It?

Yes, Fast Track Formula is worth it if you are willing to put in the work. It's the exact same system the founders use and they've sold over $36 million worth of products on Amazon. You're basically given the entire roadmap that they have used to reach this success.

Based on this, it's a proven formula that works. But not only have Dylan and Dan achieved success, students have also reported success with their businesses as well. The $1 billion in collective student sales demonstrates real-world results.

Overall, if you are looking to start an Amazon FBA business and have the resources to invest in it (time, money, and effort), then Fast Track Formula is definitely worth considering.

The main advantage over the original Wholesale Formula is the streamlined 6-week format and enhanced coaching support that helps you get to your first wholesale account faster.

How Does Fast Track Formula Compare to Other Amazon Courses?

There are other course options out there, and Fast Track Formula is better than most. There are of course other rivals in the Amazon FBA space with their own courses such as Amazing Selling Machine and Private Label Masters.

Fast Track Formula stands out because it deals strictly with wholesaling from manufacturers and big brands. Most courses will teach you private labeling or arbitrage, which I think are riskier and more time-intensive approaches.

The wholesale method gives you the advantage of working with proven products that already have customer demand, reviews, and search rankings on Amazon.

How Much Time Will it Take to Implement What You Learn?

How much time it takes to get started really depends on you. The training material is available to you 24/7 so you can study at your own pace.

The program functions like a cohort-based class. After enrollment closes (which happens once a year at most), the new class starts together. Upon enrollment, you get the first modules. The rest are rolled out over the 6-week period so you're not overwhelmed.

You'll be ready to start your business and reach out to your first brands within about 6 weeks, which is faster than the original Wholesale Formula timeline.

Can You Share the Course With Someone Else?

Yes! You can share your course login with up to one other person. This can be a spouse or business partner.

This also means that you could split the cost of the course between two people and get full access to the course. Not many courses allow this, but they do, which I think is pretty cool and shows confidence in the value of the training.

How Much Money Do You Need to Get Started?

You should expect to have an initial budget of at least $2,000 for inventory to get started. However, many students have become successful with less, but $2,000 is a good number to allow you to be more flexible and scale your business faster.

Some students start with as little as $500-$1,000 in inventory budget and gradually build up from there, but having more capital available gives you more opportunities to take advantage of good wholesale deals when you find them.

How Do You Get Support if You Need It?

Fast Track Formula has many coaches that are there to help you succeed.

With your subscription, you'll get access to the private Facebook group where you'll get every question answered in a timely manner.

There are coaching sessions with the team every two weeks. What's unique here is that you can ask questions face-to-face in a virtual environment.

There is also support through email. If you have an issue with anything technical, just submit an email to the team for a quick answer.

If you can't attend the live training sessions, don't worry, they are recorded for viewing later.

Additional Coaching Options

If you want additional help beyond the included coaching, you can subscribe (for a fee) to one-on-one coaching with an instructor. The coaches you will talk to are already making six to seven figures in their Amazon businesses, so rest assured any advice you will be given comes from real experience.

Not everyone will need this service because support is already very good with the course, but it's there if you need it.

Is The Course Suitable for Beginners?

Yes, Fast Track Formula was designed with beginners in mind. You do not need to have any prior experience with Amazon FBA to understand the course material.

The instructors go over everything step-by-step, so even if you've never sold anything online before, you can pick up and start selling on Amazon once your training is complete.

I think the 6-week structured format actually works better for beginners than self-paced programs because it keeps you accountable and moving forward.

Can The Training Work Outside of the USA?

Yes, the training will work regardless of where you live. Some of the most successful students don't even live in the US.

Remember that Amazon has over 15 online marketplaces internationally, so you could sell in almost any country from any country. This is truly a worldwide business opportunity.

You can source from manufacturers in your own country or from international suppliers and sell on any Amazon marketplace that makes sense for your location.

What Bonuses Come With Fast Track Formula?

Several bonuses come with the course.

First, you get access to the Wholesale Formula Alumni Facebook Group. This is a private community called the TWF Alumni available for all students. It's where you can get questions answered and get inspiration from other students and instructors.

Second, you receive exclusive discounts on tools like Jungle Scout and Tactical Arbitrage that help with product research and analysis.

Third, you'll get access to VA Launchpad, which is a separate course on training virtual assistants. Once your business grows, you'll need help and this training shows you how to get it the right way for the least amount of money possible.

Fourth, you'll get access to files and resources including email templates with the correct wording to lock down deals with brand owners. There are also other downloadable templates, calculators, spreadsheets, and checklists you can use.

Fifth, if you miss any of the webinars, you'll be able to replay them anytime, 24/7. Live webinar recordings are available 24 hours after the live event.

Fast Track Formula also includes enhanced bonuses not available in the original Wholesale Formula, including advanced automation tools and updated product research software designed for 2026.

Are Students Having Success With This System?

Yes, students are having success with the reverse sourcing wholesale system.

The collective student sales of over $1 billion speak to the effectiveness of the training. That's nearly 7,000 people who have implemented the system and generated real revenue.

Success stories include a former chef generating over $1 million in Amazon sales, a single mother scaling her online store to over $100,000 in monthly revenue, and laid-off workers converting unemployment into thriving wholesale businesses.

I think what makes this system work is that it's based on selling proven products with existing demand rather than gambling on unproven private label products or constantly hunting for arbitrage deals.

Pros and Cons of Fast Track Formula

There are several advantages to this system. You get a ton of training with nothing left out. The system is proven, as the creators and instructors all make six and seven figures from Amazon. You get access to many bonuses and great support. Updates are included for life, so as Amazon changes, you get the latest strategies.

There are also some drawbacks to consider. The cost is not cheap by any means, but the investment will pay off if you take action. Like with anything, success comes with putting in the time and effort, and this system requires both. Enrollment is available just once a year, so if you miss the window, you'll have to wait.

You also need capital for inventory beyond the course price, which some people overlook when considering the total investment required.

What's The Difference Between The Wholesale Formula and Fast Track Formula?

This is a question I get asked frequently, so let me clarify.

The Wholesale Formula was the original program launched in 2015. It was a comprehensive 9-week program that taught the reverse sourcing wholesale method.

Fast Track Formula is the 2025 replacement that contains the same core methodology but with several key improvements. The new program is streamlined into a 6-week format for faster implementation. It includes enhanced coaching with more live support sessions. The content has been updated for 2026 Amazon policies and algorithm changes. New automation tools and AI-driven sourcing software have been added.

The pricing remains the same at $2,997. The original Wholesale Formula is no longer sold separately but the training is included within Fast Track Formula as part of the foundation.

I think the faster implementation timeline and enhanced support make Fast Track Formula a better option than the original, especially for people who want to start seeing results quickly.

Should You Buy Fast Track Formula?

As you can see, wholesaling on Amazon has advantages because you are dealing directly with the manufacturer and getting the best deal possible without middlemen. Fast Track Formula covers the whole process from start to finish.

If you have tried private labeling or retail arbitrage before without success, maybe it's time to start wholesaling with big, established brands.

The course is suitable for beginners as well as more experienced entrepreneurs looking to expand their portfolio of businesses. The investment required can be a bit steep, but it's worth it considering the content and bonuses that come with the program.

Overall, Fast Track Formula is a great resource to get started in Amazon wholesaling and you will likely see good results once you take action on what you learn. So if you are serious about starting your own profitable business selling on Amazon, then this course is definitely worth checking out.

The fact that Dan and Dylan updated and improved the original Wholesale Formula shows they're committed to keeping the training current and effective as the Amazon marketplace evolves.

If you're interested in exploring other ecommerce business models beyond Amazon wholesale, check out my complete ecommerce guide where I cover dropshipping, print-on-demand, and other online selling strategies.

What Are The Best Alternatives to Fast Track Formula?

If Fast Track Formula isn't the right fit for you, there are other Amazon FBA training options worth considering.

My number one alternative is Proven Amazon Course, which costs just $39 per month. I think this is a great option if you want to learn Amazon FBA without the steep upfront investment. Proven Amazon Course teaches private label strategies rather than wholesale, so it's a different business model, but the monthly pricing makes it accessible for people just starting out who don't have $3,000 to invest in training.

The main difference is that Proven Amazon Course focuses on creating your own branded products, while Fast Track Formula teaches you to sell established brands through wholesale relationships. Both can work, but wholesale requires less creative work and marketing since you're selling proven products.

Another well-known option is Amazing Selling Machine (ASM). This is one of the oldest and most established Amazon FBA courses available. ASM also focuses on private label like Proven Amazon Course, but it's significantly more expensive than Fast Track Formula, often costing $4,997 or more depending on the enrollment period.

I feel like ASM offers excellent training quality, but the price point is hard to justify when you can get similar private label training from Proven Amazon Course at a fraction of the cost, or learn the arguably safer wholesale method through Fast Track Formula.

The choice between these alternatives comes down to your budget and preferred business model. If you want to create your own brand, go with Proven Amazon Course or ASM. If you prefer selling established brands without the creative overhead, Fast Track Formula is the better choice.

Frequently Asked Questions

When Does Fast Track Formula Enrollment Open?

Enrollment for Fast Track Formula typically opens once per year, usually in late February or early March. The enrollment window stays open for approximately one week before closing. If you miss the enrollment period, you'll need to join the waitlist on the official website to be notified when the next enrollment opens.

Can I Still Access The Original Wholesale Formula?

No, The Wholesale Formula is no longer sold as a standalone course. However, all the original Wholesale Formula training is included within Fast Track Formula as part of the foundational modules. When you enroll in Fast Track Formula, you're getting the complete Wholesale Formula content plus the updated strategies and enhanced coaching.

Do I Need Any Special Software or Tools?

The course recommends using tools like Jungle Scout for product research, but you get discounts on these tools as part of your enrollment. You don't need to purchase any required software before starting, as the course will guide you on which tools to use and when to use them. Some students start with free tools and upgrade later as their business grows.

How Hands-On is This Business Model?

Initially, the business requires hands-on work to research products, contact brands, and set up your wholesale accounts. However, as your business grows, you can outsource many tasks to virtual assistants. The VA Launchpad bonus training specifically teaches you how to hire and train assistants to handle routine tasks, allowing you to focus on high-level strategy and scaling.

What If I Don't Live Near Amazon Fulfillment Centers?

You don't need to live near Amazon fulfillment centers. Once you establish relationships with manufacturers, they can ship products directly to Amazon's warehouses, or you can use a prep center service. Amazon has fulfillment centers across the country, and the FBA system handles all storage, packing, and shipping regardless of where you live.

Is This Considered Dropshipping?

No, this is not dropshipping. With the wholesale model, you purchase inventory upfront at wholesale prices and send it to Amazon's fulfillment centers. You own the inventory. Dropshipping involves never touching or owning the inventory, which is a completely different business model with different profit margins and operational requirements.

Can I Sell Products From Any Brand?

You can only sell products from brands that approve you as an authorized reseller. The course teaches you exactly how to approach brands, demonstrate value, and get approval even from major brands. You cannot simply buy products and start selling them without authorization, as Amazon has strict policies about brand gating and authorization requirements.

What's The Typical Profit Margin on Wholesale Products?

Profit margins on wholesale products typically range from 20% to 30%, though some products can achieve higher margins. The course teaches you how to identify products with healthy margins and negotiate better pricing with manufacturers to improve your profitability over time.

Do I Need a Business License or LLC?

While you don't technically need an LLC to start, most brands prefer working with established businesses rather than individuals. The course covers business setup recommendations including when and how to establish your business entity. Many students start as sole proprietors and transition to an LLC as their business grows.

How Competitive is Amazon Wholesale in 2026?

Amazon wholesale is less competitive than private label because you're working with authorized brands rather than creating your own products. However, competition exists, which is why the reverse sourcing method is so valuable. Instead of competing with thousands of sellers, you're partnering directly with brands, and in some cases, you can negotiate exclusive arrangements that limit competition.