Hey friend, welcome to my Wholesale Formula review.
I took a week going over all the course content and made evaluations based on the quality of the course's training, reputation, student results, and of course if I think you're getting value for your money.
This isn't a cheap course, so if you are looking for answers to a lot of questions, I have them all for you in this TWF review. I hold nothing back!
So let's get right into this!
UPDATE! The Wholesale Formula is opening SOON!
The Wholesale Formula Overview
Before I dive into the nitty gritty, some may not be too clear on what The Wholesale Formula is.
Here is an explanation:
The Wholesale Formula is an online training program created by Dan Meadors and Dylan Frost. They are two successful Amazon sellers who have sold over $36,000,000 of income on the platform. The program focuses on helping you set up a wholesale business on Amazon using the 'Reverse Sourcing Wholesale' business model.
What is Reverse Sourcing Wholesale?
Reverse sourcing wholesale is the process of finding profitable products that are already being sold on Amazon for a good profit. The next step is to get those products at wholesale prices from the manufacturer and sell them on Amazon for a higher profit margin.
The Wholesale Formula course teaches you exactly how to do this using their proven methods, which eliminates the need for trial and error. They walk you through every step of the process from finding suppliers all the way to shipping your items to Amazon fulfillment centers.
There are 3 steps involved - Scouting, Sourcing, and Scaling as seen below:
Reverse Sourcing Wholesale is a lot different than traditional wholesaling because you are eliminating the middleman or distributor and dealing directly with the manufacturer. This means more profit for you.
TWF focuses on the wholesale model, not private label or retail arbitrage. Let me explain the differences between the two.
Wholesaling Vs Private Label
With wholesaling, you are simply the middleman between the manufacturer and the customer. You buy products from a supplier and sell it on Amazon for a higher price, but you don’t own the brand or product labels.
With private labeling, you create your own brand or product label and then find manufacturers who can produce that item for you. The disadvantage of private label is that no one knows your brand. You are practically invisible compared to known brands.
Wholesale Vs Retail Arbitrage
With wholesaling, you deal with the manufacturer directly, so you can easily replenish your stock once you sell out.
With arbitrage, you buy products from retail stores and then resell them on Amazon for a profit. The problem here is that you need to constantly find new inventory, as you can’t keep restocking the same products because the same deal may not be available anymore.
Who Created the Wholesale Formula?
The Wholesale Formula was created by Dan Meadors and Dylan Frost, two highly successful Amazon sellers.
But for both of them, it didn't start off easy. Dan lost his job back in 2011. Before that, he had already started his Amazon business working part-time, but due to the loss of his job, he went into it full steam. He never gave up even though there were many ups and downs but eventually saw success with his Amazon business.
Dylan had a rough childhood and his ultimate dream was to become a postal worker. Talk about setting the bar high! lol. Like many, his 40K a year job at 24 wasn't satisfying enough. Sound familiar?
Dylan and Dan were friends, so Dan approached Dylan to go in with him on the Amazon business. It was a rough start, but together they built a business that to date has done a whopping $36,000,000 in sales.
I mentioned earlier about rating this course on reputation and it's off to a good start. I am sure you'd rather learn from people that have made that kind of money on Amazon rather than some other self-proclaimed Amazon guru that peddles his products on YouTube. (A guy with two first names comes to mind lol)
Who is the Wholesale Formula For?
The Wholesale Formula is for anyone that is looking for some kind of online business outside of affiliate marketing, blogging, etc. It's also for people that have had an interest in Amazon FBA for a while but never really understood how it all works.
If you're a beginner, everything is taught to you step-by-step. You don't need to have any prior experience with Amazon before. You don't require any special skills. If you're willing to put in the work, then this course could be for you.
And of course, it's for those who want to make money. That's pretty much all of us!
Is the Wholesale Formula Legit?
Yes, The Wholesale Formula is legit. Dan and Dylan have proven results to back up the claims they make. In addition, the course is based on their own experiences and strategies that they have used in their businesses to achieve success.
On top of that, they have a good success rate with their students.
How Much Money Can You Earn From This Course?
How much money you can make depends on a few factors. How much you are willing to put into it and how hard you're willing to work.
The Wholesale Formula claims that some students have recouped their cost of investment within a month. Of course, that isn't the case with everyone because things like the product you choose, demand for the product, what your profit margins are, etc. all determine what you will make.
But the potential is there, and Dan and Dylan offer a lot of guidance on how to make the most out of your business.
What is Included in the Course?
There are a total of 5 modules with over 90 videos in The Wholesale Formula.
Here is a breakdown:
- Module 1: Getting Started - Understanding the basics of Reverse Sourcing Wholesale.
- Module 2: Product Analysis - How to find potential winning products on Amazon and understand the 'Buy Box', competition analysis, sales rank, and more.
- Module 3: Scouting - Learn about the TWF Scouting and Sourcing' application along with Leaf Sourcing, Amazon Filtering and using the Jungle Scout tool.
- Module 4: Value Propositions - How to get approved by even the biggest brands
- Module 5: Sourcing - Learn the steps to take to contact brands successfully and get the best prices possible
Training is done through video, with an over-the-shoulder style approach. This allows you to see all the steps taken in real-time, making it easier for you to replicate.
Are All the Modules Available After Enrollment?
No. This is a pet peeve of mine however, I give TWF a pass because of the way it's taught. Since it's a small group, and the course is only available once a year, everyone starts training at the same time. So you will get access to the first two modules right away, but the other modules are drip-fed over time.
How Much Does The Wholesale Formula Course Cost?
TWF has two payment options.
A one-time, up-front payment for the course is $2997.
Or, you can choose the payment plan at 4 monthly payments of $874.
That totals to $3496 which ends up costing you $499 more.
If you can swing it, go for the one-pay. You could pay your cc off in 4 months and might it should still be less than the payment plan.
There is also an option to split the payment between two credit cards. But you can only do this with the full payment option. This is good if you want to share the course with someone else. And yes, TWF allows you to have two people share the course if you want to have a business partner or share with your spouse. (More on this later).
Here is another payment scenario. If you enrolled with the payment plan but wish you did the one-pay, the good news is that you can switch to the single pay. You just need to contact support to get all the details.
What is the Refund Policy?
The refund policy isn't the greatest in terms of refund guarantees and it will penalize you only if you opt for the payment plan.
Let me explain...
If you pay in full, you can get a refund within the first 30 days with no questions asked. You don't need to prove you went through the training or anything like that. Just email support to request a refund but it must be done within the first 30 days.
If you opt for the payment plan, even if you request a refund within the first 30 days, you won't get it. Your next 3 payments will be canceled, but you will lose $874 just like that.
The bottom line is, if you're already thinking about refunds before even buying the course, you're just not ready. Just don't bother buying unless you're 100% in.
Is The Wholesale Formula Worth it?
Yes, TWF is worth it if you are willing to put in the work. It's the exact same system the founders use and they've sold over 36 million dollars worth of products on Amazon. You're basically given the entire roadmap that they have used to reach this success.
Based on this, it's a proven formula that works. But not only have Dylan and Dan achieved success, but students have also reported success with their businesses as well.
Overall, if you are looking to start an Amazon FBA business and have the resources to invest in it (time, money & effort) then The Wholesale Formula is definitely worth considering.
Is TWF better than Other Amazon Courses?
There are other course options out there, and The Wholesale Formula is better than most. There are of course other rivals in the Amazon FBA space with their own courses that compare such as the Amazing Selling Machine and Marketplace Superheroes.
The Wholesale Formula stands out because it deals strictly with wholesaling from manufacturers and big brands. Most courses will teach you private labeling or arbitrage.
How Much Time Will it Take to Implement What was Learned From the Course?
How much time it takes to get started really depends on you. The training material is available to you 24/7 so you can study at your own pace.
Training is different than most courses. It kind of functions like a college class. After enrollment closes (TWF is only available once a year at most) the new class starts together. Upon enrollment, you get the first two modules. The rest are rolled out after 6 weeks so you're not overwhelmed. So in essence, you'll be ready to start your business in about 9 weeks.
Can You Share the Course With Someone Else?
Yes! You can share your course login with up to one other person. This can be a spouse or business partner. This also means that you could split the cost of the course between two people and get full access to the course. Not many courses allow this, but TWF does, which is pretty cool.
How Much Money Do You Need to Get Started?
You should expect to have an initial budget of at least $2000 for inventory to get started. However, many students have become successful with less, but $2000 is a good number to allow you to more flexible and scale your business a lot faster.
How Do you Get Support on TWF if You Need it?
TWF has many coaches that are there for you to succeed.
With your subscription, you'll get access to the private Facebook group where you'll get every question answered in a timely manner.
There is also a Q&A session with the coaches every two weeks. What's unique here is that you can ask questions face-to-face in a virtual environment. You might be used to this already during the lockdowns!
There is also support through email. If you have an issue with anything technical, just submit an email to the team for a quick answer.
If you can't attend the live training sessions, don't worry, they are recorded for viewing later.
TWF Coaching Subscription
If you want additional help, you can subscribe (for a fee) to one-on-one coaching with an instructor. The coaches you will talk to already are making 6 to 7 figures in their Amazon business so rest assured any advice you will be given is gold.
Not everyone will need this service because support is already very good with the course, but it's there if you need it.
Is The Course Suitable for Beginners?
Yes, The Wholesale Formula was designed with beginners in mind. You do not need to have any prior experience with Amazon FBA to understand the course material.
The instructors go over everything step-by-step, so even if you've never sold anything online before, you can pick up and start selling on Amazon once your training is complete.
Can The Wholesale Formula Training Work Outside of the USA?
Yes, the Wholesale Formula training will work regardless of where you live. Some of TWF's most successful students don't even live in the US.
Remember that Amazon has over 15 online marketplaces internationally so you could sell in almost any country from any country. This is truly a worldwide business
What Are The Wholesale Formula Bonuses?
Many bonuses come with the course such as...
1. Wholesale Formula Alumni Facebook Group
A private Facebook group called the TWF Alumni is available for all students. It's where you can get questions answered and get inspiration from other students and instructors.
2. Exclusive Discounts
Access to discounts on tools like Jungle Scout and Tactical Arbitrage.
3. VA Launchpad
You'll get access to a separate course on training Virtual Assistants. Once your business grows, you'll need help and this training shows you how to get it the right way for the least amount of money possible.
4. Files and Resources
You'll get access to email templates with the correct wording to lock down deals with brand owners. There are also other downloadable templates, calculators, spreadsheets and checklists you can snag as well.
5. Recorded Webinars
If you miss any of the webinars, you'll be able to replay them back anytime, 24/7. Live webinar recordings are available 24 hours after the live event.
Are Students Having Success With The Wholesale Formula?
Here are some success stories with TWF training:
Pros And Cons of The Wholesale Formula
Conclusion: Should You Buy The Wholesale Formula?
As you can see, wholesaling on Amazon has a lot of advantages because you are dealing directly with the manufacturer and getting the best deal possible because of no middleman. The Wholesale Formula covers the whole process from start to finish.
If you have tried private labeling or retail arbitrage before without success, maybe it's time to start wholesaling with big, established brands.
The course is suitable for beginners as well as more experienced entrepreneurs looking to expand their portfolio of businesses. The investment required can be a bit steep but it's worth it considering the content and bonuses that come with the program.
Overall, The Wholesale Formula is definitely a great resource to get started in Amazon wholesaling and you will likely see some good results once you take action on what you learn. So if you are serious about starting your own profitable business selling on Amazon then this course is definitely worth checking out.
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