List Building Lifestyle Club Review: Is Igor Kheifets Training any Good?

📅 LAST UPDATED: April 2026 — Membership price confirmed at $97/month, refund policy verified, and content updated to reflect the current course offering.

Welcome to my List Building Lifestyle Review.

I've been a member of the List Building Lifestyle Club by Igor Kheifets for a while now, and it's had a real impact on my email marketing results — I increased email-driven sales by at least 40% across my sites after implementing what I learned here.

In this review, I'll tell you exactly what the club includes, what it costs over a full year, and whether it's worth it compared to Igor's standalone courses.

⭐ List Building Lifestyle Club Rating: 4 out of 5

List Building Lifestyle Club is genuinely valuable if you're serious about email marketing as a long-term business. Igor is active in the community, the weekly live calls are the real draw, and the depth of content goes well beyond what you get in the standalone courses.

The main hesitation is the subscription model — $97 a month adds up to $1,164 a year, and you lose access to everything the moment you stop paying. It's worth it if you're actively building, less so if you're still deciding whether email marketing is for you.

Pros and Cons

What are the Pros of List Building Lifestyle Club?

The weekly live calls are the standout feature. Getting direct access to Igor every week to have your campaigns, landing pages, and email copy reviewed is something you simply don't get from a one-time course at any price point. The fact that all past calls are recorded and accessible means you can go back through years of sessions covering almost every scenario you'll encounter as an email marketer.

The traffic training goes deeper than any of Igor's standalone courses. Solo ads are just one of four traffic sources covered inside the club, and the free traffic methods alone have produced some impressive list-building results for Igor personally. That breadth sets LBLC apart from the 301K Challenge and e-Farming, which are built almost entirely around solo ads.

The community is genuinely active. Most membership programs have ghost-town forums where nobody posts. The List Building Lifestyle Club Facebook group has over 2,000 members and real engagement, which means you can get answers from people actively running campaigns right now, not just from archived course material.

I increased my own email marketing sales by at least 40% across my sites after implementing what I learned here. That's the most honest endorsement I can give it.

What Are the Cons of List Building Lifestyle Club?

The subscription model is the biggest objection and it's a fair one. At $97 a month you're spending $1,164 a year, and the moment you stop paying you lose access to everything — all the recordings, all the materials, all of it. There's no option to buy lifetime access or lock in what you've already paid for.

The upsell environment inside Igor's ecosystem can feel aggressive. Beyond the $97 membership there are higher-ticket coaching packages and done-for-you services at significantly higher price points. None of that is mandatory, but you will encounter it and some people find the pressure off-putting.

Results depend entirely on your commitment level. If you attend the live calls consistently and apply the training, the value is clear. If you sign up and treat it passively, $97 a month is hard to justify. This isn't a criticism unique to LBLC but it's worth being honest about.

Who is Igor Kheifets?

This is a guy who doesn't like to bleat about his history. So, no 'sob story' about how he went from rags to riches or anything like that. All he says is that he is experienced in email marketing, and his techniques have helped to generate over 20-million leads for the clients he has worked with. 

Is he a scam? Nah. This guy has been around for a long time, and he has managed to generate a ton of positive reviews for the products and services he offers.

These seem to be real reviews too. I think his credibility is proven by the fact that he offers a genuine refund policy on List Building Lifestyle, but more on that soon.

Courses by Igor Kheifets

The List Building lifestyle club has courses that you can buy under the List Building Lifestyle brand umbrella. All of these are separate courses which you will need to purchase separately.

1. Elite Affiliate Pro

You may also be familiar with his other course - Elite Affiliate Pro, which I also did a review on. This is his premium affiliate marketing course which costs $997. This course helps you find CPA offers and shows you how to make money by crafting emails to promote these offers. 

2. Elite Traffic Pro

This course shows you a new traffic source called lead banks. You will put your offer on places like OfferVault and you'll have an army of affiliates promote your offer. Your offer doesn't need to be your own product, it can be an affiliate offer. The training in Elite Traffic Pro will show you how do master this complicated process. Elite Traffic Pro is $997.

3. 301K Challenge

The 301K Challenge is another list building course that is fueled by promoting offers using solo ads. It's inexpensive at just $197 but includes strategies that you won't find in many affiliate marketing courses.

4. E-Farming System

The E-Farming System focuses on sending email offers which include your affiliate link to people that want to hear from you. Igor coined the term E-Farming and models it after how celebrities like Hugh Jackman and Ellen Degeneres make money with it.

If you're brand new to Igor's world, I'd start with one of the $197 courses before committing to a monthly membership. The club makes more sense once you've seen the system in action.

The Cost of List Building Lifestyle Membership

Before I dive into the actual review, I want to point out that memberhship is going to cost you $97 per month. This is because you are going to be given regular 'benefits' each month.

Stop paying your subscription? You lose access to all of the content. I must say, I am never really a massive fan of subscription services like this. I do like to pay for everything upfront where possible.

However, $97 per month is low enough that it can be justified if the content is decent. Although, the price means that you can't really dilly dally on getting to work on your list building. It is 'dead money' otherwise.

Do note that there is a 7-day trial of List Building Lifestyle available. However, you have to pay for the full month, to begin with. If you do not like the course within the first 7-days, you can get a refund 'no questions asked'.

This is a great way to test out the product if you have $97 sitting in your bank account.

The subscription math is worth doing before you commit. At $97 a month, a full year of membership costs $1,164. That's not a small number, and unlike a one-time course purchase, you don't retain anything if you cancel. I'd treat the 7-day trial seriously — use it to attend a live call, go through the core training, and assess whether the community is active enough to justify the ongoing cost for your situation.

What is List Building Lifestyle About?

As the name suggests, List Building Lifestyle is 100% about building email lists to make money with affiliate marketing.

That is it. You are not going to tap into any other aspect of internet marketing. I think the only real 'transferable' knowledge that you get on this course would be how to run ads and the other forms of traffic generation he talks about.

But, even then, they seem to be targeted at email list building only.

I do want to point out at this stage that List Building Lifestyle isn't actually marketed as a course. It is marketed as a 'list building community' and, to be honest, once you get past the initial information, the bulk of what you can enjoy on the platform will be that community.

And yes, Igor is active in the community. The way I see it, when you pay that $97 per month, you are really paying to have access to a large community of expert list builders.

This means that you can get value for your money because you can go through and see what worked and what didn't work with likeminded list builders.

Here is a screenshot of some real life case studies that you will find in the members area of List Building Lifestyle.

Who is this For?

This product is designed for anybody that wants to be serious about their email marketing. It doesn't matter whether you are looking to create a small list for a local business or looking to go global, all that matters is that you want to create the most effective email list possible.

I think that the information in this course is suited to just about any niche however, as with most internet marketing products, it probably leans a little bit more towards the 'make money online' niches.

Although, I think Igor has done a brilliant job at making the product as useful as possible to anybody.

Is List Building Lifestyle Club a Scam?

No. Igor Kheifets has been operating in the email marketing space for over a decade with a verifiable track record, and the List Building Lifestyle Club delivers what it promises — ongoing mentorship, live access to Igor, and a community of active list builders. His List Building Lifestyle brand holds a 4.8 star rating on Trustpilot from nearly 700 reviews, which is a meaningful signal given he doesn't control that platform.

That said, there are legitimate criticisms worth knowing. The subscription model means you're renting access rather than owning it — cancel and everything disappears. There have also been reports of aggressive upsell offers inside the ecosystem, including high-ticket coaching packages well beyond the $97 entry point.

None of that makes it a scam, but it's worth going in with clear boundaries on what you want to spend.

What Do You Get With a List Building Lifestyle Membership?

The core of the membership is the weekly live calls with Igor. These are the real value proposition — hot seat sessions where Igor reviews members' landing pages, email copy, and campaigns directly, plus open Q&A where he answers questions in real time. All past calls are recorded and accessible, so joining late doesn't mean missing out on months of content.

Beyond the live calls, you get access to a blueprint for building a profitable email list, swipe file emails that work across virtually any niche, and training on how to revive dead or unresponsive lists. Igor covers traffic in more depth here than in his standalone courses too. Solo ads are his most well-known method, but inside the club he also covers his second most profitable traffic source — one he used to build a list of 6,884 subscribers generating over $121,000 in 16 weeks — as well as a free traffic method he used to build a 12,398-person list.

The community itself is active and includes experienced list builders at various income levels. The "proximity is power" pitch on the sales page is actually accurate in practice — being around people actively running email campaigns and sharing what's working right now has more practical value than most static course content.

Igor also has a long-running podcast called the List Building Lifestyle Show with over 850 episodes, and wrote the Amazon bestselling book "List Building Lifestyle: Confessions of an Email Millionaire." Both are worth consuming alongside the membership if you want to go deep on his philosophy around email marketing.

What Are People Saying About List Building Lifestyle Club?

The List Building Lifestyle brand holds a 4.8 star rating on Trustpilot from nearly 700 reviews, which is a strong score for a digital marketing membership at this price point. Here's a fair cross-section of what members are actually saying.

On the positive side, the most consistent theme in recent reviews is the quality of the live coaching calls. One member described each weekly session as "a goldmine of wisdom," specifically noting that Igor shares both successes and failures rather than just selling the dream.

Another recent reviewer said the content is "clear, the pacing is good, and the strategy feels realistic" — adding that it "takes consistent effort but the roadmap is there." A January 2026 reviewer called it "a trove of courses, PDFs, webinars — everything an aspiring marketer needs to learn how to play the game."

The support desk also gets consistent praise. Multiple reviewers mention fast, specific responses rather than generic replies, with one member noting the team is "lightning fast, fully transparent and unbelievably detailed."

On the negative side, some members have raised concerns about the refund process being harder in practice than advertised, and at least one reviewer flagged the aggressive upsell environment after joining. A handful of reviewers have also described some of the affiliate marketing strategies as feeling outdated, particularly around solo ads saturation.

I feel like the Trustpilot score is the most reliable signal here because Igor doesn't control it. Nearly 700 reviews averaging 4 stars tells you most people who join find genuine value — the negative reviews are real but they're the minority, and most of the criticism centres on the business model itself rather than the quality of Igor's teaching.

Conclusion

List Building Lifestyle Club is the right product for a specific kind of person — someone who is already sold on email marketing, has started building a list, and wants ongoing mentorship and community rather than another standalone course. The weekly live calls with Igor are worth the price alone if you actually show up to them.

If you're still exploring whether email marketing is for you, I'd start with the 301K Challenge or the e-Farming System first. Both are $197 one-time and cover the fundamentals without the subscription commitment. The club makes a lot more sense once you have some context for what Igor teaches.

For me personally, the 40% increase in email sales across my sites was real. That's not a number I invented for this review. Whether you get similar results depends on how seriously you engage with what's inside.

Frequently Asked Questions

Is List Building Lifestyle Club worth $97 a month?

It depends on how actively you use it. If you attend the weekly live calls, participate in the community, and apply what you learn, the value is there. If you sign up and lurk, it's harder to justify the ongoing cost. I'd use the 7-day trial to attend at least one live call before deciding.

What's the difference between LBLC and the 301K Challenge?

The 301K Challenge is a one-time $197 course that teaches Igor's system from start to first sale. List Building Lifestyle Club is an ongoing membership that assumes you're already building and want continued mentorship, deeper traffic training, and community access. They complement each other — the 301K Challenge is where you learn the system, LBLC is where you refine and scale it.

Is there a free trial for List Building Lifestyle Club?

There's a 7-day money-back guarantee. You pay the full $97 upfront, and if you decide it's not for you within the first 7 days you can get a refund, no questions asked. It's not a true free trial, but it gives you enough time to attend a live call and assess the community.

Does List Building Lifestyle Club only teach solo ads?

No — that's a common misconception. Solo ads are what Igor is best known for, but inside the club he covers four primary traffic sources including free traffic methods. He's built large email lists using traffic sources that have nothing to do with solo ads.

Can you cancel List Building Lifestyle Club at any time?

Yes. There's no contract or minimum commitment. You can cancel whenever you want, but keep in mind you lose access to all content immediately once your billing period ends.

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