Hey, Drew here. Welcome to my eCom Elites Review of Franklin Hatchett’s dropshipping course for 2022. I’m a real member and I bought the course (and many others) so because of this, I can give you first-hand experience if this course is good or not.
I spent 30+ hours dissecting eCom Elites with the help of a lot of coffee and even with my ADHD, I was able to get through it. 😉
Look, if you end up buying the wrong course – you might never be able to succeed with ecommerce & dropshipping. You might be promoting the wrong products, making huge mistakes with your marketing efforts, and even costing yourself a lot of money.
But don’t worry… I am here to tell you if eCom Elites is the best dropshipping course for your money or not.
Let’s jump right into my review!
Disclosure: Drew’s Review is supported by my readers. A purchase from a link may earn an affiliate commission at no extra cost for you. Learn more
- What Will be Discussed in This Ecom Elites Review
- What is eCom Elites?
- How Does Dropshipping Work?
- Does Dropshipping Still Work in 2022?
- How Much Money Can You Earn With eCom Elites?
- Is eCom Elites a Scam or Legit?
- Who is Franklin Hatchett?
- How Much Does eCom Elites Cost?
- Can You Get a Refund?
- Is eCom Elites Worth the Money?
- Ecom Elites Standard VS eCom Elites Ultimate. What’s the Difference?
- What Can You Expect if You Buy the eCom Elites Course?
- Is eCom Elites Training up to Date?
- Who is eCom Elites For?
- Who is eCom Elites NOT For?
- How Does Ecom Elites Compare to Similar Courses?
- eCom Elites and Dropshipping vs Other Business Models
- Lies Other Reviewers Make About Ecom Elites
- Why Some Other eCom Elites Reviews are Not Legit
- eCom Elites Course: Module Breakdown
- Facebook Group
- What I Like About eCOm Elites (The Pros)
- What I Don’t Like About eCOm Elites (The Cons)
- eCom Elites Success Stories
- Alternatives to eCom Elites
- eCom Elites Discount Coupon
- eCom Elites on Reddit
- Final Thoughts
What Will be Discussed in This Ecom Elites Review
First off, this isn’t going to be a gloss-over of the course. I’m going to get to the nitty-gritty and deep details of all things eCom Elites. I will tell you things like…
- Is it suitable for beginners?
- Does it teach you everything from scratch? Building a store, etc.
- The two packages available and which to choose
- The price (obviously)
- A buzz-through of all the modules
- How it compares to other courses
- What I think of the course and my assessment
What is eCom Elites?
eCom Elites is a drop shipping course taught by Franklin Hatchett. It teaches you how to start, grow and scale your own dropshipping business using Shopify. If you want to make money online with dropshipping but need training, eCom Elites teaches you everything you need to know to start your own online store.
The modules cover many different topics such as:
- sourcing products (eliminate the guesswork and find ones that convert)
- finding suppliers (and how to avoid the bad ones for less headaches)
- how to create Facebook and Google ads (proper targeting and how to avoid spending money you don’t have to)
- email marketing (learn how to capture new and existing customers)
- social media marketing (learn how this will bring you even more customers and strengthen your brand)
- search engine optimization (get your site on Google and make more sales without having to pay for ads)
The training is done in video format. There are over 200 videos, 9 modules, and a bonus module. I’ll be covering everything you need to know about this course in this review.
You’ll see screenshots from inside the training course and a video walkthrough if you prefer to watch instead.
How Does Dropshipping Work?
With dropshipping, you never have to stock your own products. The process is best described with these steps:
- Create your online store
- Do product research and pick the best products to promote
- Find the best supplier for your products
- Upload images of your products on your website
- Promote the products through Facebook, Google ads, SEO, or other forms of advertising
- If a sale is made, you pay the supplier for the product, and the supplier ships it directly to your customer.
You make money with the product markup. Products are usually marked up anywhere from 100-600%. You are able to get the products at low prices from online marketplaces like AliExpress.
You don’t need to make sales in bulk. Individual purchases can be made and the supplier will ship them to your customer.
All of these suppliers are familiar with the dropshipping model, so there is no confusion on their end.
Does Dropshipping Still Work in 2022?
Dropshipping still works in 2022. However, the game has changed a little. Buyers have become a little savvier, and in order to succeed you need to build up trust with them, more than before.
Before people would “buy the product” but now you have to “sell your brand”. What I mean by this is that you need to do things better than your competition.
This includes having outstanding customer service, a great-looking website with complementary colors, a premium theme, and a good-looking logo.
If you are willing to earn your customer’s business and provide top-notch customer support, then there’s no reason why you still can’t do very well with dropshipping in 2022.
So yes, dropshipping is certainly not dead.
How Much Money Can You Earn With eCom Elites?
So, this is a loaded question and I get people emailing me all the time about it. I give the same answer each time. The answer? It depends on how much time, effort, and investment you put into your business.
However, earning 5 or 6 figures per month is possible. Some of Franklin’s students that applied the eCom Elites training have achieved this. Not everyone is going to reach this kind of success though. It depends on you. The people that have had success with the course learned the material, applied it, and never gave up.
So you could end up making a little or a lot. The real key is to keep your ad costs down as little as possible so you make higher profit margins. Your success depends on you and your willingness to get to work. There is no clear answer on how much you will make because it depends on the person. Now that I got that out of the way, let’s continue with the review!
Is eCom Elites a Scam or Legit?
eCom Elites is NOT a scam.
Scams don’t come with money-back guarantees and the course is fully protected with a 30-day refund policy.
You also get exactly what you paid for. The training is legit because it follows a set of instructions from setting up your Shopify e-commerce store to becoming a profitable online business.
It’s up to you to ensure your Shopify store is a success though. eCom Elites will show you the way but you need to be dedicated until you see success.
Who is Franklin Hatchett?
Franklin Hatchett is an entrepreneur from New Zealand chances are you have seen him on his Youtube channel that currently has over 530K subs. He provides a lot of free income-generating tips on his channel. His experience came from his early start with his own dropshipping stores and being an affiliate marketer.
I found out about Franklin several years ago when dropshipping started becoming popular and was very interested in his free training. This led to me getting his course.
His teaching style is very relaxed but goes into enough detail so that you don’t miss any crucial steps. If he throws in some jargon that you might not understand, he takes the time to explain what it means so you don’t feel confused.
Newbies will definitely benefit from his teaching style.
How Much Does eCom Elites Cost?
The Ecom Elites course has two different prices depending on which option you choose. You can buy either the “standard” package for $197 or “Ultimate” for $297.
Either option is just a one-time fee with no monthly cost. The normal price for either option is $497 & $697
Can You Get a Refund?
Yes. You’re also protected with a 30-day money-back guarantee. You can buy eCom Elites with either Apple Pay, Credit Card, or Paypal.
Is eCom Elites Worth the Money?
eCom Elites is one of the most popular drop shipping courses on the market. More than 8,000 students have bought eCom Elites and trust the content and training. There are many positive reviews and testimonials found online and it has a great reputation. It’s also a very inexpensive course when comparing it to others. So yes, I’d say it’s worth the money.
Ecom Elites Standard VS eCom Elites Ultimate. What’s the Difference?
The Standard online course covers everything from intense product research, Facebook Ads, Instagram Ads, and email marketing.
You also get Google SEO training, Chatbot training, and weekly Q&A sessions.
Access to the private Facebook Group and lifetime updates to the course are also included.
Here’s what’s included in the standard course:
The Ultimate package includes everything above plus the all-new Sales Funnel Academy, Google Shopping Ads Academy, “done-for-you” 7-figure sales funnels,
Also, two of Franklin’s books are on his top-selling 6-figure products and his top-selling niches of all time.
For all this, it’s just $100 more at $297.
I would recommend the Ultimate version because for just $100 more you are getting a ton more training. The best bonus is the done-for-you funnels that save you a lot of time and trial and error.
You can use proven funnels for your own promotions that you can customize based on the product you are promoting.
Here is what’s included with the Ultimate version:
What Can You Expect if You Buy the eCom Elites Course?
My review will include these additional modules so you know what you are getting if you opt for eCom Elites Ultimate.
The first thing you will notice is how the training is laid out. It’s all in video format and the platform it’s hosted on is Kajabi. Kajabi has a good reputation for serving your content and I have not seen any issues so far with the videos playing.
As for the training, there is no supplementary text for each video lesson so you will be required to take a lot of notes. It’s easy to get lost because of the number of videos in this course, but they are laid out well and easy to go back to.
The training is fluff-free as Franklin’s style is straight to the point. He doesn’t dilly dally or get sidetracked with unrelated things.
You can expect the training to be clear, concise, and well-formatted. Each module builds on the previous one.
This will allow you to get your eCommerce business on the best track for success.
Is eCom Elites Training up to Date?
I bought eCom Elites a few years ago and it has been updated quite a few times so it does stay current. And no it is NOT outdated and gives you the latest dropshipping strategies available.
If you saw my original Youtube Video review walkthrough you’d see how it has a blue background then it changed to orange and current day it’s quite different. But it’s not just a color change. Fresh new content gets added when the market dictates it. You won’t get any stale or old techniques that don’t work.
Some of the course videos have been around for a few years but that’s only because the training is still relative for today. Only strategies that change get an update. This tells me one thing – Franklin wants to provide you with the best training possible with up-to-date marketing strategies.
Who is eCom Elites For?
eCom Elites is for anyone that wants to start their own online business with an eCommerce store.
It is designed for beginners. You do not need to know anything about dropshipping or eCommerce prior to joining the course.
It’s also for people that are ambitious with a positive attitude. With this business model, there can be many ups and downs so it takes one with a great attitude to push through the challenges.
It’s also for people that may have tried and failed making money online with other online businesses. Building a dropshipping business online is a legitimate way to make money with eCommerce. There are so many scams out there to be wary of. The dropshipping business model is a legitimate way to make money online.
It’s for those looking for business opportunities. Some people want to start some type of business and just don’t know what to do. eCom Elites will guide them every step of the way to creating an online store.
Finally, this eCommerce course is for those that want to break away from the traditions of exchanging their time for money – also known as a job. Although it will take some work, owning an e-commerce business can be successful enough to replace employment income.
Who is eCom Elites NOT For?
Ecom Elites is not for people that are looking for a get-rich-quick scheme. Building a successful Dropshipping business takes time. If you are expecting to make money the day you set up your store, you might not last in this business.
It’s also not for people that don’t want to put in the work. Aside from the training, the real work comes with doing your product research and creating a successful brand.
eCom Elites cannot create a successful brand for you. You have to work at it. If you’re the lazy type, don’t buy the course.
Last but not least, eCom Elites is not for people that are looking to make passive income. Running a store takes constant supervision. You’ll be checking stats every day, making sure your ads are performing, killing off ads that aren’t, and tweaking ones that are.
If you are looking for more of a passive lifestyle, consider affiliate marketing instead.
How Does Ecom Elites Compare to Similar Courses?
eCom Elites is often compared to other dropship courses. I will give some examples below of courses that are comparable and see how they differ.
eCom Elites VS Ecom Success Academy (ESA)
Adrian Morrison’s Ecom Success Academy is very similar to Franklin Hatchett’s eCom Elites. However, there are some key differences.
- ESA costs $2495, that’s $2,298 more than eCom Elites
- ESA has some training on print on demand, while eCom Elites does not
- ESA comes with its own proprietary software to find products called the Sizzle Product Sniper software. Hatchett’s course does not come with any software.
- eCom Elites trains you on how to use chatbots, search engine optimization, and Instagram Influencer marketing while ESA does not teach any of this.
- eCom Elites (Ultimate Version) has an entire module on Google ads with 17 videos. ESA has only one video with very little information.
Judging from the differences between the two, you can see that eCom Elites has much better value for your money.
I do like the product-finding software that ESA has, but you can get a tool called “SellTheTrend” which does the same thing but even better. It’s a paid tool at $39 a month, but heck, you are saving $2298 by choosing eCom Elites instead.
eCom Elites VS Dropship Lifestyle
Dropship Lifestyle is also a dropshipping course by Anton Kraly also known as the guy that lives the ‘laptop lifestyle’. However, DSL focuses on high-ticket items while eCom Elites focuses on low-ticket items.
To illustrate this using an example, a DSL store would sell things like lawnmowers or furniture, whereas an eCom Elites type store would sell inexpensive gadgets like kitchen utensils or toys for dogs and cats.
Price is also a huge factor. Dropship Lifestyle costs $2997 vs $197 for eCom Elites.
eCom Elites VS Udemy Dropshipping Courses
You can find plenty of Dropshipping courses on Udemy for under 20 bucks.
The problem with these courses is that they are mostly created by unknowns or people looking to capitalize on making money with online courses.
Most of the course creators have never actually fun a dropshipping business before like Franklin has or Adrian Morrison from ESA and Anton Kraly from Dropship Lifestyle.
You could end up spending more money in the long run with a cheap course due to bad and outdated strategies.
eCom Elites and Dropshipping vs Other Business Models
I am sure you have seen other eCom Elites reviews that try to sell you on a totally different business model. Here’s a couple you’ve likely seen:
Dropshipping VS Lead Generation
Lead Generation is a completely different business model from dropshipping. It involves setting up a website for local businesses where you will then sell the leads to them.
You would need to rank this in the search engines like Google so you’d have to be very good at SEO.
Also, you need to do shady tricks to get into the “Snack Pack” which are the results that look like this:
To get here, you need a physical address. This is because Google will need to verify the address by physically mailing (not emailing!) a postcard to the address you provide. You then need to confirm it with the code they send.
Virtual offices no longer work as Google has caught onto this. You could probably bribe someone with money to use their address though. However, don’t do that!
On top of this, It’s a hyper-competitive business and you’ll not only be competing with other experienced SEOs doing lead gen but with other legitimate businesses. These businesses have been around for years and also have companies doing SEO for them.
I’m not saying lead generation is a bad business model, but it’s WAY different than dropshipping. And, these courses cost anywhere from $5000 and up.
So don’t get suckered into something you initially had no interest in.
Dropshipping VS the Wealthy Affiliate Army
You’ve seen the countless number of people promoting the affiliate marketing course “Wealthy Affiliate.”
This is because Wealthy Affiliate’s business model focuses more on getting its members to promote the course as an affiliate.
That’s why you see so many “positive” WA reviews out there. Students become recruits; rather than building an affiliate business, they just promote their affiliate link anywhere they see fit.
And in this case, instead of dropshipping, they will tell you to do something totally different and sign up for WA. Now, I love affiliate marketing, but Wealthy Affiliate is a terrible course and I’d never promote it to anyone. I only promote what works. You’re welcome. 😀
Lies Other Reviewers Make About Ecom Elites
Speaking of the “Wealthy Affiliate Army”, I found it shocking what lengths they go to promote their cult course.
One reviewer even states these two falsehoods about eCom Elites to try to discredit the course. Then they tell you to sign up for WA instead.
“1. You don’t get technical support in eCom Elites”
This is false. In fact, there are three ways you get support in eCom Elites. You can get support through the ticketing system, by direct email, or by posting a question in the Facebook Group.
“2. High refund rate”
This “reviewer’s” reasoning behind customers requesting an alarming amount of refunds hinges only on the fact that these products mostly come from China. He (or she) provides no evidence to back this up.
“3. The good reviews are written by eCom Elites Affiliates”
I had a laugh at this one. The person that said this tells you to buy Wealthy Affiliate in every single blog post he makes. Because it’s his “#1 Recommend Course”.
Good reviews of eCom Elites by affiliates are a bad thing but it’s ok for him as a Wealthy Affiliate affiliate to do the same. Oh, the hypocrisy!
I am an affiliate of eCom Elites and I even give that disclaimer in this review. That’s because it’s a good course. It’s not perfect, but it much better than most out there.
Why Some Other eCom Elites Reviews are Not Legit
1. Done By Those That Didn’t Even Buy the Course
A lot of the eCom Elites reviews out there are done by people that have not even bought the course. Worse than that, they’ve probably never even done dropshipping.
2. Stole my Review and Reworded it
Some of the reviews even used my review here as a template and rewrote it in his own words. Lucky for him he didn’t steal my images from the course. Thankfully I watermarked them.
Ecom Elites was basically “used” to lure you in and convince you to buy the $5000 Lead Gen course they are promoting.
3. Can’t Backup Bogus Claims
Another reviewer of eCom Elites claims that the testimonials of actual eCom Elites students are “suspicious.” There is no reason to believe this. It’s just an attempt to discredit the success of those that have bought the course and work hard at getting results.
You can see the screenshots were made from real Facebook accounts from students in the group, logging into their Shopify accounts. Why would anyone post fake info within a private Facebook group? There would be nothing to gain.
These reviews are made for one purpose – to slander eCom Elites and to promote their own “#1 Recommended Course”.
So please don’t trust any reviews from people that really can’t prove they actually bought the course. I even do a video walkthrough to prove I am a real member.
Here’s that video walkthrough. It’s a bit outdated. If I get enough interest I’ll do an updated reshoot.
eCom Elites Course: Module Breakdown
This is where we will get into the course content and a full breakdown of each module.
Before hitting the training, you’ll get a welcome module telling you all about what to expect in the course and of course, the world of ecom.
Below is a screenshot of the first video in the introduction module. This module has 3 short videos welcoming you to the course, outlining expectations, and showing you some real results of Franklin’s members.
In the second video, you will see some of the results students have been getting. One of his students has generated a million dollars using his teachings. Some students make 8K a day, others 3K a day, another doing 80K a month, and more.
You can also download 2 “books” which are really just cheat sheet guides. The first one is a “top niche book” that gives you a bunch of different niches and products that have sold well. You can try these out yourself or look for something similar. However, it’s a great guideline on where to start your research because it will give you ideas to find products to sell.
The second book is similar to the first with more examples of actual products that Franklin has sold using the dropshipping method. There’s no theory here, just product samples that you can test yourself.
Here’s the cover of the second one:
Let’s jump into the main training now with all the modules included. I’ll break it down for you in simple terms and try to keep it short! Feel free to just skim through it 😉
Module 1: Setting up Your Store
In this module, Franklin gives you clear instructions with over-the-shoulder store setup training. He makes it really easy for all levels of understanding no matter if you’ve set up a website before or not.
This newly revised training also goes into detail about niche and general type stores and which one you should choose. He tells you how to set up your store correctly and how to install a Shopify theme.
Franklin’s own premium Shopify theme – eCom Turbo is mentioned throughout his course material which is obviously a plug – but it’s a decent theme.
You will learn how to add products to your store, how to do proper store customization, add shipping rates, upsells, special offers, and product pages, and do promotions. He even teaches you how to set up taxes when needed.
Coupons are discussed and how you can use them to maximize conversions.
If you are based outside of the US, not to worry because Franklin shows you what to do – not many dropshipping courses go into this detail, they kinda leave it alone for you to figure out. So yes, you can dropship if you’re not US-based. You will learn how to set up global payment methods and shipping options in this module.
Funnels are huge these days and very necessary if you want to survive in the eCom business. In this section, Franklin also teaches you how to set up Shopify store funnels which is going to give you an edge over your competition.
Module 2: Sourcing Products & Research
Here Franklin Hatchett goes into great detail on how to source products for your store. This is just one area where the course excels because one of the top questions newbie drop shippers have is:
“What products should I put in my store?” You’ll know exactly what to put on your store after this module.
Here Franklin helps you with:
- product and niche selection
- product sales volume
- how to get inspired with ideas
- how to find the right suppliers and build relationships
- how to find trending items
Videos also include print-on-demand, niche research software, and more.
Module 3: Facebook Traffic
This is the largest and probably the most intense section of the course. This is where you will earn your money with your ad campaigns if you follow his teachings on how to properly set up your FB ads.
Going at it alone could cost you a lot of money, that’s why I think this section alone is worth the price tag of his course.
He teaches everything you need to know about Facebook marketing such as:
- Setting up your Facebook business account
- Data mining – this is where you get usable data to help you sell products
- Bidding – how to bid and to ensure you don’t go over budget
- Conversions – how to optimize your ads for the best conversions
- Creation of different ad types – this includes video ads, photo ads, slideshows, carousel, canvas, and dynamic product ads
- Facebook Pixel – how to set up and maximize for better conversions
- Fan Pages – learn how to create a fan page for a product or category
- Ad Copy – how to write ads that convert
- Ad Campaign Data – how to interpret data from campaigns to tweak them for higher profits
- Ad Spending – how to keep this to a minimal and when you should either scale, change or kill your ads.
This Facebook Traffic module is continuously updated so you always have the latest strategies. If there’s any single update an ecom course should do it’s with FB ads so good to see it gets updated.
Module 4: Instagram Traffic Training
If you know anything about Instagram you’ll know that just a single influencer can make you a lot of money. Franklin teaches you how to find the right influencer for your business and also helps you to avoid overpaying. He also goes into detail on how to set up your Instagram account properly.
This module in eCom Elites is not as intense as the Facebook ads module and rightly so, as it’s not nearly as complicated. It’s detailed enough to give you all the training you need to master Instagram.
- Instagram retargeting (retarget users that have visited your site to get more sales)
- Finding influencers (get popular influencers in your niche to promote your product)
- How to run Instagram adverts and more (learn how to do this without breaking the bank!)
- Schedule posts – Keep your followers engaged by providing consistent content
Currently, there are 9 videos in this module. I was pretty impressed with the knowledge bombs dropped here. You’ll walk away from this module being a pro at Instagram marketing – selling more products!
Module 5: Email Marketing Blueprint
The Email Marketing module has 14 videos all going into great detail. He even throws in a couple of bonus videos discussing the use of coupons and how to win customers back and retain them as lifelong customers.
You will learn how to set up your email marketing campaign using GetResponse or MailChimp. Frank shows his unique way to set up your autoresponder which can get complicated but each step is explained in such a manner that it’s not confusing.
Don’t ignore setting up an email campaign. Having a responsive email list of customers can increase your income by 20% or more if done properly. Franklin does an excellent job explaining how to do it right.
There are a lot of videos in this section including sending out newsletters, warming up leads, how to get better open rates, setting up a lead generation list, installing a Contact Flow pixel, creating a landing page, and setting up campaigns for customer acquisition, and more.
When you’re done with this module email marketing will be clear to you and no longer confusing. Email lists that have been built up over time with targeted and dedicated buyers can increase your sales by 10-20% or more.
Module 6: Chatbot Profits
Included in the standard and ultimate version eCom Elites is the new chatbot section. I’m glad Franklin included this because Chat Bots have really taken off. It’s a great way to get leads and to increase engagement with your store.
The videos in this section teach you everything you need to know about what they are and how to set them up. Things like setting up chatbot ads ads via chat popup boxes, virtual answers to your customer questions, alert boxes, chat flows – all are taught.
It’s cool stuff and you’d be leaving money on the table if you don’t incorporate it. It seems complicated but it’s not. You’re taught step by step and anyone can do it.
Module 7: Building Sales Funnels
For those that buy the Ultimate package is a module that includes setting up a sales funnel. Frank says this is something you should be using nowadays but as a newbie, it’s something you can wait to do a little down the road after you start getting sales.
However, the only caveat here is that the sales funnel training is done with Clickfunnels which requires a subscription.
There are other options besides Clickfunnels as it is a bit expensive. However, once you get going you will see the value of this module and Franklin shows you how to maximize profits using this software.
You are going to learn things like how to create and edit funnels, Shopify integration with funnels, how to connect your Stripe and PayPal payments, install tracking pixels, add products, funnel retargeting, and more.
Module 8: Google Ads
This module is for Ultimate Subscribers only.
Here you’ll learn how to set up Google Ads, including the Google Pixel, how to work the platform, set up retargeting campaigns, create text ads, create an audience, and more. He also discusses the pros and cons of using Google Ads to Facebook.
In the Google Shopping section, you’ll learn:
- how to start your merchant account
- connect the Google Shopping App to your store
- learn how to do proper keyword research for Google Shopping Ads
- setting up your advertisements
- how to properly do keyword research
- how to do proper ad layout.
You’ll also learn how to get your ads seen under other people’s Youtube videos.
This tactic alone is so powerful because you can target other videos based on keywords so that people will see your ad directly under the video of the same topic.
For what Franklin is charging for this course, the extra value the ultimate option provides is MORE than worth it.
Module 9: Organic Google Traffic (SEO)
You’ll learn to get free traffic from SEO in both the Standard and Ultimate options of his course.
Most ecom courses will focus on paid ads before organic traffic. With SEO, your profit margins will increase because of the free traffic.
This module gives you an introduction to SEO with 8 videos. If you’ve never done SEO before you’ll get pretty basic SEO training with a focus on backlinking. This is because SEO for an eCom store is quite different than with a blog, for example.
Backlinking is where other sites link to yours. This tells the search engines that “hey, this site is kinda popular” and start to rank it higher than others.
Besides backlinking, you’ll also learn about keyword research and what you should be targeting.
Mostly white-hat backlinking strategies are taught so stick with those. Avoid any grey or black hat strategies that can get you into trouble.
Paid ads are great to start with. This is because if you find a successful campaign, you can then focus your SEO on the keywords around that product or niche.
Bonus Content Module: Increase Sales & Top Secret Videos
Getting an edge over other marketers in your space is always a great thing. Here Franklin drops videos on things like
- coupon tricks
- using review sites for leverage
- Facebook Ninja spying
- warranties to crush it
- profitable Youtube tactics
I found this module in eCom Elites beneficial because I wasn’t aware of some of these strategies.
They are great to add to your arsenal of “tricks.”
Franklin keeps you updated with anything important in the Ecom world.
- using the insights tool for the best targeting possible
- discover new manual bidding methods to get an edge over the competition
- Affinity, the secret sauce of getting email profits and more.
What I can really appreciate here is that a lot of courses will get outdated after a year or so but Franklin keeps you in the loop.
From my understanding at looking at this module, it will be updated with important info as he gets it. A lot of courses never do updates – this is one of the reasons I respect Franklin a lot. You don’t need to buy the course again once it is updated. He doesn’t screw you over like other course creators whenever an update is made.
Updates are free – for life!
Q&A Module – Live Q&A Videos
Here you will find the live Q&As that are posted. If you miss them, you can always come back to this section.
I really enjoyed his motivational speech video. If you ever lose focus, come back to this one – trust me!
With your purchase of Frank’s eCom Elites course, you get access to the private Facebook Mastermind group. There are a lot of members in this very active group and it’s a positive atmosphere with like-minded individuals like yourself.
If you ever feel stuck or have a concern, you’ll get your question answered. Although my advice to you is just to follow the training and never deviate from it.
The Facebook group is a good resource to confirm anything that you might be unsure of and also a place for inspiration from many of Hatchett’s students.
What I Like About eCOm Elites (The Pros)
There are many dropshipping courses out there but there are 3 main reasons why I think eCom Elites is the best dropshipping course.
With the cost for the Ultimate package just under $300, it’s a bargain compared to higher-priced courses that can cost you up to $5000 for something similar.
2. Money Back Guarantee
If for some reason before 30 days is up and you just aren’t having any luck, simply send an email to the support team and ask for a refund. eCom Elites has very low refund rates because the content is that good. It’s likely you won’t need a refund but the option is there for your protection.
3. Quality of Content
The main strong point of the course is the quality of content. Not only is there an abundance of it (over 200 videos) but the training is high quality. There are many references to other information outside of the course, actual examples, case studies, and Frank’s ability to get the message across in a clear manner.
4. Updates Included
With your subscription, updates are free for life. You will never have to pay for updates, unlike many other courses.
5. No fluff or BS
There’s no fluff or BS in this course. Frank Hatchett goes into great detail and doesn’t wander off into areas that have nothing to do with the course.
6. Includes Free Traffic Methods
While most e-commerce courses will only tell you to focus on paid traffic, eCom Elites also shows you how to get free traffic. These methods are different from the SEO methods taught in the course and can help increase profit margins even more.
7. Great For Beginners
Regardless of your skill level, you’ll be able to create a fully-fledged online store. You do not need any experience in eCommerce or building websites. All in taught in the course. Many students have gone on to build 6-figure eCommerce stores.
8. Experienced Trainer
Franklin Hatchett “walks the walk” with this course. He actually runs his own dropshipping stores so the experience he gained from running these online stores is passed on to you.
9. More Than Just Facebook Ads
While most ecom courses just teach FB Ads, Franklin has a complete Google Ads module. This is going to help you to generate sales on a higher scale.
10. Students are Getting Results
The measure of a good course is the success of its students. eCom Elites has many successful students with some students having built 5 and 6-figure a-month stores.
11 . Create Killer Sales Funnels
Franklin Hatchett is an expert in sales funnels. He’s made over a million dollars with his sales funnels. The proof is with the 2 “2-Comma-Club” awards he got from Clickfunnels.
With eCom Elite, you are going to get the same funnels that Franklin used. All you have to do is modify them to suit your product(s). Most of the work has been done for you already, giving you a head start and avoiding the testing phase.
12. Become an Email Marketing Wizard
Most dropshipping courses won’t teach you email marketing or will have a very small section on them. Franklin goes into a lot of detail about how to set up your email campaigns and it doesn’t matter if you’re a beginner or not.
Franklin shows you how to use email auto responders and suggests you use GetResponse. and shows you how to create workflows, how to format emails, how to email those that have abandoned cart, and more. Your dropshipping store will be supported with an effective email campaign to bring you more sales.
What I Don’t Like About eCOm Elites (The Cons)
1. Video Training Only
Although I prefer online training in video format, what I have seen with other courses is a summary or supplementary text after each video. It would be helpful if the course had this for each video for a quick reference.
2. SEO Training is a Bit out of Date
Although there are 8 videos on SEO, the training is a bit basic and out of date. SEO is constantly evolving. However, if you have no understanding of SEO, this will still help you and give you an edge over competitors that don’t have any SEO strategy.
3. Focus on AliExpress
eCom Elites focuses on sourcing products from AliExpress. It would have been good to have other options. Especially dropshipping companies in your own country so shipping times would be faster. However, you can also use tools like Salehoo to find more suppliers in any country.
eCom Elites Success Stories
There are many success stories from people that have taken the course. I found them not just on the sales page but in the Facebook Group too.
I think part of the success of eCom Elites comes from knowing that many students have had success with it.
Here are a few:
Brian’s Success Story:
Here, Brian sent Franklin a private message that he was doing 10K per month following Franklin’s teaching. This happened after joining eCom Elites in just 3 months!
Andrew’s Success Story:
Andrew, one of Franklin’s students, sent the above screenshot to him. He made $106,683.78 in just one month with his Shopify store. In this case, the bulk of that money came from just one winner. This goes to show how important it is to find winning products and Franklin’s training will show you how to do that.
Charlie’s Success Story:
Charlie posted his first week in sales which were $1,093.24. Not bad for someone new to the dropshipping game.
Alternatives to eCom Elites
Yes, there are alternatives to eCom Elites if you can believe it. However, the online courses that have similar content do cost considerably more.
eCom Success Academy by Adrian Morrison is a good alternative, however that course will cost you $2495. The core training of eCom Success Academy compared to eCom Elites is very good, however, it does not have training in SEO, Instagram, or funnels. With eCom Elites, you’re actually getting more.
Dropship Lifestyle is also a good alternative and costs $3000 or $5000 depending on which option you choose. Besides price, DSL focuses more on high ticket items but it compares to eCom Elites in the sense that it’s legit and scam-free.
eCom Elites Discount Coupon
You won’t find coupon codes anywhere because they don’t exist. The course is very well priced, to begin with, which is normally $300 more for either version.
There’s no spot for a coupon code on checkout either and you can check for yourself here. Just head on over to checkout after selecting either Standard or Ultimate.
eCom Elites on Reddit
I often check Reddit for what people are saying about course creators, software, etc. Sometimes you have to take Reddit with a grain of salt because there’s a lot of BS on there but also some legitimate comments.
In regards to what people are saying about eCom Elites on Reddit, it’s overwhelmingly positive. I have not seen many negative posts and the ones I have seen are people that believe you can “do dropshipping yourself” without the need for a course. You’ll never change people’s opinions who think like that.
Having said that here are some comments about eCom Elites from Reddit:
I hope you enjoyed my eCom Elites review. Franklin Hatchett’s course gets a passing grade from me. In Summary, eCom Elites is the best course to help you achieve success with your dropshipping business. It’s all you need really. And it’s so inexpensive!
It’s perfect for beginners and provides training in easy to follow format. It’s also going to help those that have a store already due to the advanced strategies taught.
It covers everything you need to get started to get a profitable store up and running from start to finish. Take action by giving the red button below a tickle! Or at least check it out.
Comment below or just contact me below if you have any questions.
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