Is Blogging worth it? There are many ways to get your message out to the world, and maybe even make a buck. But is blogging still viable today?
In this article I am going to explain why people blog and if you should as well.
You’ll learn everything you need to know if blogging is worth it or not.
Let’s jump in!
Is Blogging Worth it?
Yes. Blogging is worth it – even in 2023.
Blogging is worth it because you’re building a business that can help you grow and make passive income. Your blog will grow when you can show you’re an expert in your field and build trust with your readers.
Let’s face it. The number one reason people start a blog nowadays is because they want to make money from it. Sure there are plenty of other reasons I will discuss, but this is the main one. Am I right?
Isn't Blogging Too Saturated?
Blogging is no doubt very competitive. But this doesn’t mean that it’s overly saturated. If you want to start a blog there are still plenty of opportunities to capitalize on.
If you have a good understanding of how Blogs work, what to do, and what not to do then you could be well on your way to earning some money.
With the right strategies in place, and with a lot of competitor research, you should be able to create a successful blog.
It will take time though, as some spaces are more saturated than others – but that doesn’t mean you can’t compete in their spaces. There’s room for everyone.
Blogging as a Business VS Blogging For Fun
Blogging as a business VS Blogging for fun are two very different things. When your blog for fun, it’s a great way to express yourself and share your thoughts with the world.
You don’t have to worry about making money or achieving any specific goals. All you have to share topics that interest you or things that you are passionate about. If you have a hobby, you could show the world what it is that you do.
When your blog as a business, it’s important to have some type of monetary goal in mind.
The whole point is to make money and you need to have some type of strategy to nail this down. This means you’re going to need to identify a niche that gets a considerable amount of traffic, a lot of keyword research to see what you can rank for, affiliate programs that are tied to your niche, and the ability to build Backlinks through outreach.
It’s no doubt that Blogging as a business is a lot more work. However, the rewards will pay off in spades. Many people end up quitting their jobs after creating a successful blog. When you’ve reached that level you really achieved business success.
Traffic From The Search Engines
In my experience, the best type of traffic comes from the search engines specifically Google. This is because people are actively looking for either a problem to a solution, a review on a particular product, workers more information on a product or service.
If you can create articles that satisfy the above, then you’ll definitely see success.
However, you need to have these articles ranked in the search engines, in other words, they need to be visible.
You achieve this through SEO. SEO stands for search engine optimization and although it sounds complex, it really isn’t. There are two components. On-page SEO and Off-page SEO.
On-page SEO refers to everything you do on your site to make sure that the search engines like your content. This includes a proper structure, good content free of grammar errors, original content (obviously), and getting your titles, URL, and metadata right.
Off-page SEO refers to getting other sites similar to yours to link to it. Think of this as votes. The more votes you have, the more popular you will become.
Once you start getting traffic, keep posting regularly and your traffic will increase over time. If you get it right, your blog posts will bring in traffic day after day.
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Displaying Your Competence
When your content actually helps people and answers their questions, you’re showing that you can be trusted and that you are an expert in your field.
Doing this helps build your reputation.
It also helps to build your brand and to get others to get to know you better.
There are different ways to make money from your blog content.
Most bloggers usually employ two main strategies – affiliate marketing and display ads.
With affiliate marketing, you simply recommend products that tie in with your content.
For example, if you have an article about sailing, you could recommend products that one would need to go sailing. As long as it makes sense and there’s an affiliate product available, you can make good money this way when people buy through your affiliate links.
Don’t overdo it though. If you focus more on promoting products that provide valuable information, people will see through this and trust you less.
Another option is sponsored posts. I don’t like doing this myself, but it’s something you can consider. The basic idea is someone will pay you to include a post on your site that would link back to either their product or their own blog post.
When you become very established, you can sell your own digital products like a course or mentoring program.
The Beneficial Cycle of Content Creation and Email Marketing
If you have a blog, you simply must do email marketing!
Why? If you only want to focus on Blogging as a business, email marketing is part of that business strategy. You must build an email list!
I found the best way to do this is to create some type of freebie in the form of a download like a cheat sheet or a free guide. You can create these yourself or get someone to do them for you.
You will then display a form on your website either within the content itself or as an exit pop-up. This formal capture an email address that will automatically send out your freebie.
You will need an autoresponder for this. Personally, I like using GetResponse. It’s fairly cheap and works very well. Plus you can get a 30-day trial without even having to provide credit card details.
Once you have their email address you’ll be able to automatically send out emails that are targeted on a subject of your reader's interest. Just like your blog posts, don’t be overly Salesy here. Send out a lot of helpful information to build trust but also recommend products that can help.
Email marketing is also great to that people know of new content that you publish on your blog. This keeps them coming back to your blog to create new and fresh content which leads to more traffic and also potential purchases.
Is Blogging Easy? How can a Beginner Get Started?
For someone new, I wouldn’t say that is extremely easy but it’s something that anyone can learn. You don’t need to know how to code or anything like that. The best blogging platform to use in my opinion is WordPress. With WordPress, you only need to understand how to create your content and make your pages look appealing. Sure, there’s more to that but the main thing is that you do not require any special skills.
It takes some practice to learn how WordPress works, but in time it gets easier and easier. Your only focus will be on content and not have to worry about any technical stuff.
Adam's blog makes over 300K a month and in his first year he made high 5 figures a month. So, learning from him isn't a bad idea!
Frequently Asked Questions
Do people still read blogs?
Yes! People still read Blogs. People are always searching online to seek out valuable and informative content. As long as people continue to write engaging and informative content, people will still keep reading them.
What is the future of blogging?
The future of blogging looks promising. As long as bloggers continue to provide useful, entertaining, and helpful content, I can’t see blogging ever going away. Blogging offers readers a unique perspective on a variety of subjects.
It’s that personal approach that resonates with readers. There’s just too much stale information online and bloggers make things a lot more personal and relatable. That’s why I think blogging will always be an important part of the internet.
Do blogs still make money?
Yes, blogs still make money! As long as a blog gets traffic, it will make money with affiliate marketing, display ads, and other monetization strategies. The key to a profitable blog is to create content that is targeted, helpful, and even entertaining.
Is blogging dead?
No, blogging is not dead. Quite the opposite actually. Although the online landscape has changed due to social media and video content platforms, blogs still thrive as a means to share valuable information, build communities and establish authority in certain niches.
How much does it cost to start a blog?
The cost to start a blog is lower than you think. You just need a domain name and hosting. WordPress is free. You can get started for just $100 or less.
How much money can you make from a blog?
The amount of money you can make with your blog depends on things like your niche, the quality of your content, the size of your audience, and how you monetize it.
Some bloggers earn just a few hundred dollars a month while others can make tens of thousands of dollars a month. If your goal is to make a lot of money, choose a profitable niche and never give up.
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