Ecom Elites Review: Is Franklin Hachett’s Dropshipping Course Worth it?

eCom Elites Review - Is Franklin Hatchett's course worth it?

Welcome to my eCom Elites Review for 2021

I'm a real member and I bought the course (and many others) so because of this I can give you first hand experience if this course is good or not.

I spent 30+ hours dissecting this course with the help of a lot of coffee!

Look, if you end up buying the wrong course - you might never be able to succeed with ecommerce & dropshipping. ?

You might be promoting the wrong products, making huge mistakes with your Facebook ads and even cost yourself a lot of money.

But don't worry...

I am going to help you avoid those mistakes and you'll see how.

So pay attention to this review! 

What is eCom Elites?

eCom Elites is an ecommerce course taught by Franklin Hatchett. 

It teaches you how to start, grow and scale your own ecommerce business using Shopify.

The modules cover many different topics such as:

  • sourcing products (eliminate the guesswork and find ones that convert)
  • finding suppliers (and how to avoid the bad ones for less headaches)
  • how to create Facebook and Google ads (proper targeting and how to avoid spending money you don't have to)
  • email marketing (learn how to capture new and existing customers for even more sales)
  • social media marketing (learn how this will bring you even more customers and strengthen your brand)
  • search engine optimization (get your site on Google and make more sales without having to pay for ads)

The training is done in video format. There are over 200 videos, 9 modules and a bonus module.

I'll be covering everything you need to know about this course in this review. 

You'll see screenshots from inside the training course and a video walkthrough if you prefer to watch instead.

Who is Franklin Hatchett?

Franklin Hatchett is an entrepreneur from New Zealand that you may likely have seen on Youtube. 

He provides a lot of free income generating tips on his channel.

His experience came from his early start with his own dropshipping stores and affiliate marketing websites.

Franklin created eCom Elites and other courses in affiliate marketing and has many successful students as a result of his training.

How Much Does eCom Elites Cost?

The Ecom Elites course has two different prices depending which option you choose.

You can buy either the "standard" package for $197 or "Ultimate" for $297.

Either option is just a one time fee with no monthly cost.

The normal price for either option is $497 & $697

You're also protected with a 30 day money back guarantee.

The Standard online course covers eveything from intense product research, Facebook Ads, Instagram Ads and email marketing.

You also get Google SEO training, Chatbot training and weekly Q&A sessions.

Access to the private Facebook Group and lifetime updates to the course is also included.

The Ultimate package includes everything above plus the all new Sales Funnel Academy, Google Shopping Ads Academy, “done-for-you” 7 figure sales funnels,

Also, two of Franklin’s books on his top selling 6-figure products and his top selling niches of all time.

For all this, it’s just $100 more at $297.

I only recommend this option if you’re an intermediate dropshipper or if you just “want it all.”

My review will include these additional modules so you know what you are getting if you opt for eCom Elites Ultimate.

eCom Elites VS Other Courses

There are other dropshipping courses available that will charge you a LOT MORE to join. But does more expensive mean better?

One is the E-com Success Academy by Adrian Morisson and then there's Dropship Lifestyle that can cost you up to $4997. 

That's a bit crazy don't you think?

That's too much money for an ecommerce course in my opinion.

I know first-hand because I bought it myself - ESA was my first dropshipping course.

That's why I like eCom Elites. It's a fraction of the cost without sacrificing quality of training. 

The training is current, precise. easy to understand and from someone that DOES THIS STUFF!

Think of it this way...

With your savings, you could invest that money elsewhere, like with ads. 

Now that's smart.

With over 200 videos of training in eCom Elites - its more than what most courses offer. 

And you're getting this at a fraction of the price. 

No brainer? I thinks so!

Training Updates

I bought eCom Elites a few years ago and it has changed quite a bit since.

If you saw my original Youtube Video walkthrough you'd see how it has a blue backround then it changed to orange and current day it's quite different.

This tells me one thing - Franklin want to provide you with the best training possible.

Sure, he doesn't have to update the content, but he does because he knows that the market and strategies change. 

What works today may not necessarily work tomorrow.

It's good he keeps on top of this stuff by staying current. 

eCom Elites Course: Module Breakdown

This is where we will get into the course content.

Below is a screen shot of the first video in the introduction module.

This module has 3 short videos welcoming you to the course, outlining expection and showing you some real results of Franklin's members. 

Apparently one of Franklin's students has generated a million dollars using his teachings.

One of his top students does 8K a day, others 3K a day, another doing 80K a month and more.

The proof did look legit too.

Module 1: Setting up Your Store

Here, Franklin gives you clear instructions on how to set up your store.

He makes it really easy for all levels of understanding no matter if you’ve set up a website before or not. 

This newly revised training also goes into detail about niche and general type stores and which one you should choose.

He tells you how to set it up your store correctly and how to install a Shopify theme.

Franklin’s own theme – eCom Turbo is mentioned throughout his course material which is obviously a plug - but it's a decent theme.

You will learn how to add products to your store, how to do customizations, shipping rates, upsells, special offers and promotions.

He even teaches you how to set up taxes when needed.

Coupons are discussed and how you can use them to maximize conversions.

If you are based outside of the US, not to worry because Franklin shows you what to do – not many drop shipping courses go into this detail, they kinda leave it alone for you to figure out.

Not cool! 

So yes, you can dropship if you're not US based.

Funnels are huge these days and very necessary if you want to survive in the eCom business.

In this section Franklin also teaches you how to set up Shopify store funnels which is going to give you an edge over your competition.

Module 2: Sourcing Products & Research

Here Franklin Hatchett goes into great detail on how to source products for your store.

This is just one area where the course excels in because one of the top questions newbie dropshippers have is:

what products should I put on my store?”

You'll know exactly what to put on your store after this module.

Here Franklin helps you with:

  • product and niche selection
  • product sales volume
  • how to get inspired with ideas
  • how to find the right suppliers and build relationships

Videos also include print-on-demand, niche research software and more.

Module 3: Facebook Traffic

This is the largest and probably the most intense section of the course.

This is where you will earn your money with your ad campaigns if you follow his teachings on how to properly set up your Facebook ads.

Going at it alone could cost you a lot of money, that’s why I think this section alone is worth the price tag of his course.

He teaches everything you need to know about Facebook marketing such as: 

  • setting up your business account (easy to when followed along)
  • data mining (this is where you get usable data to help you sell products)
  • bidding (how to bid and to ensure you don't go over budget)
  • conversions (how to optimize your ads for the best conversions)
  • creation of different ad types (this includes video, photo, slideshow, carousel, canvas and dynamic product ads)
  • Facebook Pixel (how to set up and maximize for better conversions)
  • and more - too much to list!

This Facebook Traffic module is continuously updated so you always have the latest strategies.

If there’s any single update an ecom course should do it’s with Facebook ads. 

This is going to keep you on top of your Facebook game.

Module 4: Instagram Traffic

If you know anything about Instagram you’ll know that just a single influencer can make you a lot of money.

Franklin shows you how to find the right influencer for your business and also helps you to avoid over-paying.

He also goes into detail on how to set up your Instagram account properly.

This module in eCom Elites is not as intense as the Facebook ads module and rightly so, as it’s not nearly as complicated.

It's detailed enough to give you all the training you need to master Instagram.

This includes:

  • Instagram retargeting (retarget users that have visited your site to get more sales)
  • finding influencers (get popular influencers in your niche to promote your product)
  • how to run Instagram adverts and more (learn how to do this without breaking the bank!)

Currently there are 9 videos in this module.

I was pretty impressed with the knowldege bombs dropped here. 

You'll walk away from this module being a pro at instagram marketing - selling more products!

Module 5: Email Marketing Blueprint

The Email Marketing module has 14 videos all going into great detail.

He even throws in a couple bonus videos discussing the use of coupons and how to win customers back and retain them as life long customers.

Here he shows you how to set up your email campaign using GetResponse and how also with MailChimp.  

He shows his unique way to set up your autresponder to maximize your success. 

Don’t ignore setting up an email campaign.

Email marketing can increase your income by 20% or more if done properly.

Franklin does an excellent job explaining how to do it right.

There’s a lot of videos in this section including sending out newsletters, warming up leads, how to get better open rates, installing a Contact Flow pixel and more.

When you're done this module email marketing will be clear to you and no longer confusing.

Use it to increase your sales by 10-20% or more - with minimal effort.

Here, Frank Hatchett explains how email marketing will increase your profits.

Module 6: ChatBot Profits

Included in the standard and ultimate version eCom Elites is the new chat bot section.

I’m glad Franklin included this because Chat Bots are really starting to take off.

It’s a great way to get leads and to increase engagement with your store.

The videos in this section teaches you everything you need to know about what they are and how to set them up.

Things like sending ads via chat boxes, virtual answers to your customer questions, alert boxes, chat flows – all are taught.

It’s cool stuff and you’d be leaving money on the table if you don’t incorporate it.

It seems complicated but it's not.

You're taught step by step and anyone can do it.

Module 7: Building Sales Funnels

For those that buy the Ultimate package is a module that includes setting up a sales funnel.

Frank says this is something you should be using nowadays but as a newbie, it’s something you can wait to do a little down the road after you start getting sales.

He shows you how to do this using Clickfunnels.

There are other options besides clickfunnels as it is a bit expensive.

However, once you get going you will see the value of this module and Franklin shows you how to maximize profits using this software.

Module 8: Google Ads

This module is for Ultimate Subscribers only. 

Here you’ll learn how to set up Google Ads, including the Google Pixel, how to work the platform, setting up retargeting, creating text ads, creating and audience and more.

He also discusses the pros and cons of using Google Ads to Facebook.

In the Google Shopping section, you’ll learn:

  • how to start your merchant account
  • connect the Google Shopping App to your store
  • learn how to do proper keyword research for Google Shopping Ads
  • setting up your advertisements
  • how to properly do keyword research
  • how to properly layout and structure your ads.

You’ll also learn how to get your ads seen under other people’s Youtube videos.

This tactic alone is so powerful because you can target other videos based on keywords so that people will see your ad directly under the video of the same topic.

The detailed training here is extensive.

For what Franklin is charging for this course, the extra value the ultimate option provides is MORE than worth it.

Module 9: Organic Google Traffic (SEO)

You’ll learn to get free traffic from SEO in both the Standard and Ultimate options of his course.

Most ecom courses will focus on paid ads before organic traffic. Franklin does go into SEO and tells you where to get links.

The source he mentions is good as i’ve used them before as well but you need to know what you are doing, especially if you just built your site.

If your site is aged and has links to it already, then yes i’d suggest using his strategy. 

However, if it’s a new site, i’d ignore getting those links too early, build up your socials and web 2.0’s first using branded links only. 

You can always contact me if you need some SEO advice.

Once your page has authority, then the links he suggests can be used.

This is all up to you though and your level of knowledge with SEO.

If you’re experienced then you’ll know what to do, but if you’re not and you have a new site, i’d suggest doing what I mentioned above first.

Paid ads are great to start with.

This is because if you find a successful campaign, you can then focus your SEO on the keywords around that product or niche.

Franklin is an Ads guy and to be honest this is where your focus should be.

Fortunately he’s an expert with Ads so you are going to learn a LOT which will help accelerate your business rather than failing on your own.

Bonus Content: Increase Sales & Top Secret Videos

Getting an edge over other marketers in your space is always a great thing.

Here Franklin drops videos on things like 

  • coupon tricks
  • using review sites for leverage
  • Facebook Ninja spying
  • warranties to crush it
  • profitable Youtube tactics

I found this module in eCom Elites beneficial because I wasn’t aware of some of these strategies.

They are great to add to your arsenal of “tricks.”

Franklin keeps you updated with anything important in the Ecom world.

Things like:

  • using the insights tool for the best targeting possible
  • discover new manual bidding methods to get an edge over competition
  • Affinity, the secret sauce of getting email profits and more.

What I can really appreciate here is that a lot of courses will get outdated after a year or so but Franklin keeps you in the loop. 

From my understanding at looking at this module it will be updated with important info as he gets it.

A lot of courses never do updates – this is one of the reasons I respect Franklin a lot.

You don't need to buy the course again once it is updated. 

He doesn't SCREW YOU like other course creators whenever an update is made.

Updates are free - for life!

Q&A Module – Live Q&A Videos

Here you will find the live Q&A’s that are posted.

If you miss them, you can always come back to this section.

I really enjoyed his motivational speech video.

If you ever lose focus, come back to this one – trust me!

Facebook Group

With your purchase of Franklin Hatchett's eCom Elites course, you get access to the private Facebook Mastermind group. 

There’s a lot of members in this very active group and it’s a positive atmosphere with likeminded individuals like yourself.

 If you ever feel stuck or have a concern, you’ll get your question answered.

Although my advice to you is just follow the training and never deviate from it.

The Facebook group is a good resource to confirm anything that you might be unsure of and also a place for inspiration from many of Franklin’s students.

Pros and Cons

My pros and cons of eCom Elites


  • Very reasonable price
  • Free updates included
  • Compares to higher priced dropship courses
  • No fluff or BS - just pure training
  • Includes free traffic methods
  • Suitable for beginners
  • Trained by Franklin Hatchett, not some "fly by night" guru
  • Learn more than one paid traffic method (most courses only teach FB ads)
  • Proven ecommerce course with positive results & success stories


  • eCom Turbo theme not included
  • SEO section is a little light

Final Thoughts on The Ecom Elites Course

It gets a passing grade from me.

In Summary, Ecom Elites is one of the best courses to help you achieve success with your ecommerce business.

It's all you need really. And it's so inexpensive!

What more could you ask for.

It's perfect for beginners and provides training in easy to follow format.

It's also going to help those that have a store already due to the advanced strategies taught.

It covers everything you need to get started to get a profitable store up and running from start to finish.

I think you now know it's your best choice. ?

Still not convinced and want a video walkthrough of the course?

Here is a video demo of inside the course. Since this video has been made it has been updated again and has a different look but is still consistent with what is in this review.

Frequently Asked Questions

Is eCom Elites Legit?

Yes. Ecom Elites is a legit course.

Franklin Hatchett was one of the first on Youtube to talk about dropshipping because he actually does this stuff.

His course was created as a direct result from the success he has achieved with his stores. It gets frequently updated and he's got many successful students.

Who is eCom Elites For?

eCom Elites is best suited for those that are beginners looking to start an ecommerce business.

If you already have a store or you're at an intermediate level, the course also has a lot of information that can also accelerate your learning curve and help you scale.

Is this the Best Ecommerce/Dropshipping Course Available Online?

This online course is packed with excellent training so the answer is yes.

Many other courses only have half the content but cost 2, 3 or more times much more.

There is over 200 videos of instruction and updates to the course are frequent.

You'll have these updates for life and access to the private Facebook group should you ever get stuck or have any questions.

Where can I buy Ecom Elites?

Read my review first before you pull the trigger.

I want you to be sure that it is for you. I am confident that you will see this the best course you can get for your money and when you're ready, you can grab it here.

Is Franklin Hatchett's eCom Elites Worth the Money?

Yes, Ecom Elites is worth the money.

It's a very inexpensive dropshipping course priced at only $197 - $297.

There is a lot of value for your money because of the amount and quality of training included. Other courses charge a premium for similar training.

You get lifetime updates so you never have to buy another version of the course when it gets updated.

Many of Franklin's students have had a lot of success with the course and if you apply what he teaches - you can too.

You will need to work at it though. This isn't a push button solution.

I only suggest you get the course if you are willing to put in the work and keep going until you see success, then repeat.

Comment below or just contact me directly if you have any questions!


Franklin Hatchett's eCom Elites Review
  • Price
  • Features
  • Training
  • Value For Your Money


The eCom Elites course by Franklin Hatchett is geared towards beginners looking to start their own ecommerce business in dropshipping. The course has 10 modules with extra bonuses, support and a Facebook group. My review goes into all the details on whether this is a good buy for you or not.


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