Franklin Hatchett’s ecommerce course named Ecom Elites has been out for a while and I finally decided to do a review on it. The topic of drop shipping has really blown up over the last several month’s online. Among this buzz is the praise from the dropshipping community on how fantastic eCom Elites is so I bought it and here is my honest review on the product.
Version 2.0 of eCom Elites dropped in November of 2018. Not to worry as of this writing the price is still the same. However, this could change without notice. With version 2.0 you get even more content and some new strategies too, including chat bots, Google Ads training and more.
There are some reviews online about his course but most just seem to drop the link somewhere on the page in the hopes that you’ll buy it, earning them a commission. I intend to give you value.
There are courses out there that will charge you over $2500 to sign up, such as the E-com Success Academy which is a lot of money to spend. Not to knock the course and other ones like it, but I think that money would be great to use for Facebook ads instead. Franklin’s course is a mere fraction of that price tag and from what I have seen in the members area – it’s worth every penny and more. Note – I also have Adrian Morrison’s Ecom Success Academy. You can read my full review on Ecom Success Academy here.
Franklin is very active on Youtube and he gives a lot of good information regarding dropshipping and Shopify. Let’s face it though, he isn’t going to make a free video on his trade secrets. One of the reasons is that he jam-packs his course with a lot of information and it wouldn’t make sense to put it on Youtube. At this time, there’s over 150 videos in his course. That’s a lot of value-packed training!
Here’s a screen shot inside his course where in the welcome video he gives you a solid overview of what you are going to learn.
Franklin clearly put a lot of effort into this course. One thing I know about Franklin is that he doesn’t do half-assed courses. He gives a lot value and over-delivers. For what you are paying I think the course is worth more.
Why? He’s got over 150 videos in this course. What I really like is that for the Facebook training which is extremely important, he’s got 30 videos for that alone. I’ve seen other drop shipping courses where they go really light on Facebook marketing. Facebook is so important to know how to master and Franklin really gets into detail with this. The price tag is worth it for the Facebook portion alone if you ask me.
Viewing the videos is easy and he uses the Vimeo platform. It works on all devices and platforms. Quality is good and adjustable up to 1080P for clear viewing when needed.
The Modules in Ecom Elites
Module 1: Setting up Shopify
In this updated section for 2.0 Franklin gives you clear instructions on how to set up your store. He makes it really easy for all levels of understanding no matter if you’ve set up a website before or not. This newly revised training also goes into detail about niche and general type stores and which one you should choose.
He tells you how to set it up your store correctly and how to install a Shopify theme. Franklin’s own theme – eCom Turbo is mentioned throughout his course. It may seem like a plug for his product but it is used on a ton of successful e-com stores so you should consider it.
He also discusses adding products to your store, customizations, shipping rates, upsells, special offers and promotions. He even teaches you how to set up taxes when needed. Coupons are discussed and how you can use them to maximize conversions.
If you’re not aware, some students have questions about receiving payments when based from countries outside the US. Fortunately Franklin helps you with this if you are outside of the US – not many dropshipping courses go into this detail, they kinda leave it alone for you to figure out. Not cool! This section is a great help.
Funnels are huge these days and very necessary if you want to survive in the eCom business. In this section Franklin teaches you how to set up Shopify funnels so he’s got you covered here.
Module 2: Sourcing Products
Here Franklin goes into great detail on how to source products for your store. This is just one area where the course excels in because one of the top questions newbie dropshippers have is, “what products should I put on my store?” Here Franklin helps you with product and niche selection and how to get inspired with ideas. It’s a great module and content and with 2.0 even more videos have been added – more value is a bonus for you.
He also helps you with finding suppliers and building relationships with them. Videos also include print-on-demand, niche research software and so much more. I’d make this review too long if i covered everything!
Module 3: Facebook Ads
The largest and probably the most intense section of the course. This is where you will earn your money if you follow his teachings on how to properly set up your ads. Going at it alone could cost you a lot of money, that’s why I think this section alone is worth the price tag of his course.
He teaches everything you need to know about Facebook marketing. From setting up your business account, data mining, conversions, bidding, creation of different ad types, pixels and more, Franklin’s got you covered.
This section is continuously updated so you always have the latest strategies. If there’s any single update an ecom course should do it’s with Facebook ads. There’s courses out there with oudated Facebook techniques still. Kudo’s to Franklin for staying on top of this stuff!
Module 4: Instagram Traffic
If you know anything about Instagram you’ll know that just a single influencer can make you a lot of money. Franklin shows you how to find the right influencer for your business and also helps you to avoid over-paying. He also goes into detail on how to set up your Instagram account properly.
This module is not as intense as the Facebook module and rightly so, as it’s not nearly as complicated. It’s detailed enough though and will certainly give you an edge over your competition that is also using Instagram. He goes into Instagram retargeting, finding influencers on Google and how to run Instagram adverts and more.
Module 5: Email Marketing
This is a pretty hefty module with 12 videos all going into great detail. He even throws in a couple bonus videos discussing the use of coupons and how to win customers back. Very powerful stuff!
Here he shows you how to set up your email campaign using GetResponse and how also with MailChimp. He shows his unique way to set up your autresponder to maximize your success. If you’re not doing email marketing you are missing out. Customers hardly ever make an impulse buy and i’ve heard they need to see your ad or be contacted at least 7 times before making a purchase. Don’t ignore setting up an email campaign – it could double your income if done properly and Franklin does an excellent job explaining how to set it up properly.
There’s a lot of videos in this section including sending out newsletters, warming up leads, how to get better open rates, installing a Contact Flow pixel and more.
Module 6: ChatBot Profits
New for version 2.0 is the chat bot section. I’m glad Franklin included this because Chat Bots are really starting to take off. I have even incorporated a very basic chat bot on my own site – try it out sometime! It’s a great way to get leads and to increase engagement with your store.
The videos in this section teaches you everything you need to know about what they are and how to set them up. Things like sending ads via chat boxes, virtual answers to your customer questions, alert boxes, chat flows – all are taught. It’s cool stuff and you’d be leaving money on the table if you don’t incorporate it. Glad to see Franklin has included this with version 2.0.
Module 7: Building Sales Funnels
New for 2.0 is setting up a sales funnel. Frankin says this is something you should be using nowadays but as a newbie, it’s something you can wait to do a little down the road after you start getting sales.
He shows you how to do this using Clickfunnels. There are other options besides clickfunnels as it is a bit expensive. However, once you get going you will see the value of this module and Franklin shows you how to maximize profits using this software.
Module 8: Google Ads
This module is also new for version 2.0. In this module you’ll learn how to set up Google Ads, including the Google Pixel, how to work the platform, setting up retargeting, how to properly do keyword research and how to properly layout and structure your ads.
He also discusses the pros and cons of using Ads by Google and Facebook. Google Shopping is also included in this module and scaling too.
The detail here is nothing short of fantastic. For what Franklin is charging for this course, the extra value in version 2.0 is MORE than worth it.
Module 9: Organic Google Traffic (SEO)
Most ecom courses will focus on paid ads before organic traffic. Franklin does go into SEO and tells you where to get links. The source he mentions is good as i’ve used them before as well but you need to know what you are doing, especially if you just built your site. If your site is aged and has links to it already, then yes i’d suggest using his strategy. However if it’s a new site, i’d ignore getting those links too early, build up your socials and web 2.0’s first using branded links only.
Once your page has authority, then the links he suggests can be used. This is all up to you though and your level of knowledge with SEO. If you’re experienced then you’ll know what to do, but if you’re not and you have a new site, i’d suggest doing what I mentioned above first. Paid ads are great to start with because if you find a successful campaign, you can then focus on the keywords around that niche after for organic rankings as it’s a proven seller.
SEO is not easy and takes a lot of time. Franklin is an Ads guy and to be honest this is where your focus should be. Fortunately he’s an expert with Ads so you are going to learn a LOT.
Bonus Content: Increase Sales & Secret Videos
Getting an edge over other marketers in your space is always a great thing. Here Franklin drops videos on things like coupon tricks, using review sites for leverage, Facebook Ninja spying, how you can use warranties to crush it and sneaky Youtube tactics. I found this module really beneficial as I wasn’t even aware of some of them. They are great to add to your arsenal of “tricks.”
Franklin keeps you updated with anything important in the Ecom world. Things like using the new insights tool, discussing new manual bidding methods, Affinity, The secret sauce of getting email profits and more.
What I can really appreciate here is that a lot of courses will get outdated after a year or so but Franklin keeps you in the loop. From my understanding at looking at this module it will be updated with important info as he gets it. A lot of courses never do updates – this is one of the reasons I respect Franklin a lot – he gives tremendous value and really is genuine in wanting to succeed. It’s just up to you to make it happen.
Q&A Module – Live Q&A Videos
Here you will find the live Q&A’s that are posted. If you miss them, you can always come back to this section. I really enjoyed his motivational speech video. If you ever lose focus, come back to this one – trust me!
With your purchase of eCom Elites, you get access to the private Facebook Mastermind group. There’s a lot of members in this group, over 1200 I believe. Whether it’s necessary or not depends on your skill level. Usually in groups like these people will state their opinions which could differ from what Franklin teaches. I would avoid any advice given here that differs from what is in the course. Just do what Franklin does and you’ll see success if you keep at it.
I am speaking truthfully here. Franklin did a lot of work in his ecom Elites course and I think he could easily sell it for twice if not 3 times more. As a member of another ecom dropshipping course I purchased in the past for $2500, (ESA) I think his course has more value for the buck and the course content is similar – nothing is held back.
The $197 price tag is all you need to spend. Save the rest of your money for Facebook ads. This course is worth much more than $197 and I think you’d be crazy to get something else – just saying it as it is. If he does jack the price a bit – it’s still worth it. This course has helped me make more money with my eCom stores so I can comfortably recommend it. There’s a full money back guarantee so nothing to lose on your end.
If I could think of a negative it would be that he doesn’t include his Ecom Turbo Theme with the course, but understandably eCom Elites is way underpriced anyway. I’ll be doing a separate ecom Turbo theme review so watch out for it as well.
Here is a walk-thru video inside the course. (Note ** this is the old version, I will do a walkthru on 2.0 soon)
The best ecom course out there right now for the money. I believe Franklin could charge a lot more for this course considering how much work he puts into it. Get it before he jacks up his price – don’t think he ever will but you never know!