Franklin Hatchett’s ecommerce course named Ecom Elites has been out for a while and I finally decided to do a review on it. The topic of drop shipping has really blown up over the last several month’s online. Among this buzz is the praise from the dropshipping community on how fantastic eCom Elites is so I bought it and here is my honest review on the product.
There are two versions of eCom Elites. For $197 you get the standard option which is all you need to get started if you’re a newbie. It covers eveything from intense product research, Facebook Ads, Instagram Ads and email marketing. You also get Google SEO training, Chatbot training and weekly Q&A sessions. Access to the private Facebook Group and lifetime updates to the course is also included.
For $297 you get access to the Ecom Elites Ultimate package which includes everything above plus the all new Sales Funnel Academy, Google Shopping Ads Academy, a “done-for-you” 7 figure funnel, plus two of Franklin’s books on his top selling 6-figure products and his top selling niches of all time. For all this, it’s just $100 more at $297. I only recommend this option if you’re an intermediate dropshipper or if you just “want it all.”
My review will include these additional modules so you know what you are getting if you opt for eCom Elites Ultimate.
There are some reviews online about his course but most just seem to drop the link somewhere on the page in the hopes that you’ll buy it, earning them a commission. I intend to give you value.
There are courses out there that will charge you over $2500 to sign up, such as the E-com Success Academy which is a lot of money to spend. Not to knock the course and other ones like it, but I think that money would be great to use for Facebook ads instead. Franklin’s course is a mere fraction of that price tag and from what I have seen in the members area – it’s worth every penny and more. Note – I also have Adrian Morrison’s Ecom Success Academy. You can read my full review on Ecom Success Academy here.
Franklin is very active on Youtube and he gives a lot of good information regarding dropshipping and Shopify. Let’s face it though, he isn’t going to make a free video on his trade secrets. One of the reasons is that he jam-packs his course with a lot of information and it wouldn’t make sense to put it on Youtube. At this time, there’s over 150 videos in his course. That’s a lot of value-packed training!
Here’s a screen shot inside his course where in the welcome video he gives you a solid overview of what you are going to learn.
Franklin clearly put a lot of effort into this course. One thing I know about Franklin is that he doesn’t do half-assed courses. He gives a lot value and over-delivers. For what you are paying I think the course is worth more.
Why? He’s got over 150 videos in this course. What I really like is that for the Facebook training which is extremely important, he’s got 30 videos for that alone. I’ve seen other drop shipping courses where they go really light on Facebook marketing. Facebook is so important to know how to master and Franklin really gets into detail with this. The price tag is worth it for the Facebook portion alone if you ask me.
Viewing the videos is easy and he uses the Vimeo platform. It works on all devices and platforms. Quality is good and adjustable up to 1080P for clear viewing when needed.
The Modules in Ecom Elites
Module 1: Setting up Shopify
Here, Franklin gives you clear instructions on how to set up your store. He makes it really easy for all levels of understanding no matter if you’ve set up a website before or not. This newly revised training also goes into detail about niche and general type stores and which one you should choose.
He tells you how to set it up your store correctly and how to install a Shopify theme. Franklin’s own theme – eCom Turbo is mentioned throughout his course. It may seem like a plug for his product but it is used on a ton of successful e-com stores so you should consider it.
He also discusses adding products to your store, customizations, shipping rates, upsells, special offers and promotions. He even teaches you how to set up taxes when needed. Coupons are discussed and how you can use them to maximize conversions.
If you’re not aware, some students have questions about receiving payments when based from countries outside the US. Fortunately Franklin helps you with this if you are outside of the US – not many dropshipping courses go into this detail, they kinda leave it alone for you to figure out. Not cool! This section is a great help.
Funnels are huge these days and very necessary if you want to survive in the eCom business. In this section Franklin teaches you how to set up Shopify funnels so he’s got you covered here.
Module 2: Sourcing Products
Here Franklin goes into great detail on how to source products for your store. This is just one area where the course excels in because one of the top questions newbie dropshippers have is, “what products should I put on my store?” Here Franklin helps you with product and niche selection and how to get inspired with ideas. It’s a great module and frequently gets updated – more value is a bonus for you.
He also helps you with finding suppliers and building relationships with them. Videos also include print-on-demand, niche research software and so much more. I’d make this review too long if i covered everything!
Module 3: Facebook Ads
The largest and probably the most intense section of the course. This is where you will earn your money if you follow his teachings on how to properly set up your ads. Going at it alone could cost you a lot of money, that’s why I think this section alone is worth the price tag of his course.
He teaches everything you need to know about Facebook marketing. From setting up your business account, data mining, conversions, bidding, creation of different ad types, pixels and more, Franklin’s got you covered.
This section is continuously updated so you always have the latest strategies. If there’s any single update an ecom course should do it’s with Facebook ads. There’s courses out there with oudated Facebook techniques still. Kudo’s to Franklin for staying on top of this stuff!
Module 4: Instagram Traffic
If you know anything about Instagram you’ll know that just a single influencer can make you a lot of money. Franklin shows you how to find the right influencer for your business and also helps you to avoid over-paying. He also goes into detail on how to set up your Instagram account properly.
This module is not as intense as the Facebook module and rightly so, as it’s not nearly as complicated. It’s detailed enough though and will certainly give you an edge over your competition that is also using Instagram. He goes into Instagram retargeting, finding influencers on Google and how to run Instagram adverts and more. Currently there are 9 information packed videos in this section. All you need to master Insta is included here.
Module 5: Email Marketing
This is a pretty hefty module with 14 videos all going into great detail. He even throws in a couple bonus videos discussing the use of coupons and how to win customers back. Very powerful stuff!
Here he shows you how to set up your email campaign using GetResponse and how also with MailChimp. He shows his unique way to set up your autresponder to maximize your success. If you’re not doing email marketing you are missing out. Customers hardly ever make an impulse buy and i’ve heard they need to see your ad or be contacted at least 7 times before making a purchase. Don’t ignore setting up an email campaign – it could double your income if done properly and Franklin does an excellent job explaining how to set it up properly.
There’s a lot of videos in this section including sending out newsletters, warming up leads, how to get better open rates, installing a Contact Flow pixel and more.
Module 6: ChatBot Profits
Included in the standard and ultimate version of eCom Elites is the new chat bot section. I’m glad Franklin included this because Chat Bots are really starting to take off. I have even incorporated a very basic chat bot on my own site – try it out sometime! It’s a great way to get leads and to increase engagement with your store.
The videos in this section teaches you everything you need to know about what they are and how to set them up. Things like sending ads via chat boxes, virtual answers to your customer questions, alert boxes, chat flows – all are taught. It’s cool stuff and you’d be leaving money on the table if you don’t incorporate it.
Module 7: Building Sales Funnels
For Ultimate package subscribers only is a module setting up a sales funnel. Frankin says this is something you should be using nowadays but as a newbie, it’s something you can wait to do a little down the road after you start getting sales.
He shows you how to do this using Clickfunnels. There are other options besides clickfunnels as it is a bit expensive. However, once you get going you will see the value of this module and Franklin shows you how to maximize profits using this software.
Module 8: Google Ads
This module is for Ultimate Subscribers only. Here you’ll learn how to set up Google Ads, including the Google Pixel, how to work the platform, setting up retargeting, creating text ads, creating and audience and more.
He also discusses the pros and cons of using Google Ads to Facebook.
In the Google Shopping section, you’ll learn how to start your merchant account, connect the Google Shopping App to your store, learn how to do proper keyword research for Google Shopping Ads, setting up your adverts, how to properly do keyword research and how to properly layout and structure your ads. You’ll also learn how to get your ads seen under other people’s Youtube videos. This tactic alone is so powerful because you can target other videos based on keywords so that people will see your ad directly under the video of the same topic.
The detail here is nothing short of fantastic. For what Franklin is charging for this course, the extra value the ultimate version of eCom Elites provides is MORE than worth it.
Module 9: Organic Google Traffic (SEO)
You’ll learn to get free traffic from SEO in both the Standard and Ultimate options of his course. Most ecom courses will focus on paid ads before organic traffic. Franklin does go into SEO and tells you where to get links. The source he mentions is good as i’ve used them before as well but you need to know what you are doing, especially if you just built your site. If your site is aged and has links to it already, then yes i’d suggest using his strategy. However if it’s a new site, i’d ignore getting those links too early, build up your socials and web 2.0’s first using branded links only.
Once your page has authority, then the links he suggests can be used. This is all up to you though and your level of knowledge with SEO. If you’re experienced then you’ll know what to do, but if you’re not and you have a new site, i’d suggest doing what I mentioned above first. Paid ads are great to start with because if you find a successful campaign, you can then focus on the keywords around that niche after for organic rankings as it’s a proven seller.
SEO is not easy and takes a lot of time. Franklin is an Ads guy and to be honest this is where your focus should be. Fortunately he’s an expert with Ads so you are going to learn a LOT.
Bonus Content: Increase Sales & Secret Videos
Getting an edge over other marketers in your space is always a great thing. Here Franklin drops videos on things like coupon tricks, using review sites for leverage, Facebook Ninja spying, how you can use warranties to crush it and sneaky Youtube tactics. I found this module really beneficial as I wasn’t even aware of some of them. They are great to add to your arsenal of “tricks.”
Franklin keeps you updated with anything important in the Ecom world. Things like using the new insights tool, discussing new manual bidding methods, Affinity, The secret sauce of getting email profits and more.
What I can really appreciate here is that a lot of courses will get outdated after a year or so but Franklin keeps you in the loop. From my understanding at looking at this module it will be updated with important info as he gets it. A lot of courses never do updates – this is one of the reasons I respect Franklin a lot – he gives tremendous value and really is genuine in wanting to succeed. It’s just up to you to make it happen.
Q&A Module – Live Q&A Videos
Here you will find the live Q&A’s that are posted. If you miss them, you can always come back to this section. I really enjoyed his motivational speech video. If you ever lose focus, come back to this one – trust me!
With your purchase of eCom Elites, you get access to the private Facebook Mastermind group. There’s a lot of members in this group, over 1200 I believe. Whether it’s necessary or not depends on your skill level. Usually in groups like these people will state their opinions which could differ from what Franklin teaches. I would avoid any advice given here that differs from what is in the course. Just do what Franklin does and you’ll see success if you keep at it.
I am speaking truthfully here. Franklin did a lot of work in his eCom Elites course and I think he could easily sell it for twice if not 3 times more. As a member of another ecom dropshipping course I purchased in the past for $2500, (ESA) I think eCom Elites has more value for the buck and the course content is similar – and with the Ultimate version – it kills it.
The $197 price tag is all you need to spend (standard version) if you are an absolute newbie. If you can afford the extra hundred bucks for the Ultimate package, then go for it. To be honest with you, if that is an issue I am going to tell you right now to not get into ecom/drop shipping at all. Consider affiliate marketing instead. Despite what others may say, your main investment is going to be with Ads. You will need to set some money aside for this and if you can afford to spend $5-$20 a day on Ads, you’re good.
I know some of you may be kicking yourselves now knowing that had you bought eCom Elites earlier, you would have had the Ultimate version for the original price. Please don’t think of this as a negative, but an opportunity. When you see a good thing in the future you may not hesitate anymore. The ones that “act now” are the ones that succeed. I too have put off many things in the past and realized if I took action when I should have it would have accelerated my growth much more. Don’t let this get to you. It’s not good for your mindset. The $297 Ultimate price tag is still damn low and a fabulous deal considering the amount of work put into this course. If you work your ass off you’ll make that money back.
Suck it up and think to the future instead. You can still get the standard version as it still gets updates and is an amazing course. You’ll be overwhelmed by the content, trust me. The ultimate version is a little more, but you’ll also need to invest more money with Google Shopping Ads once you complete that part of the training. If Facebook, Instagram, Email, FB Bot marketing and free traffic from Google is all the advertising you can handle now, go with Standard. If you’re an intermediate marketer already or want it all – go for Ultimate.
If I could think of a negative it would be that he doesn’t include his Ecom Turbo Theme with the course, but understandably eCom Elites is way underpriced anyway – for either package. You can also check out my ecom Turbo theme review to compliment eCom Elites. It’s a Shopify theme that focuses on conversions – which is going to be your #1 goal. However, you can start with a free theme as I did. You can always get it later 🙂
This course has helped me make more money with my eCom stores so I can comfortably recommend it. There’s a full money back guarantee so nothing to lose on your end.
To see eCom Elites for both Standard and Ultimate just click the big ugly red button below. Sorry for making it so obvious, I just don’t want you to miss this opportunity 😛
Here's a video walkthrough of what you get in eCom Elites Standard - the $197 course. There has been more modules added in the standard version than what you see here like the bot section, etc. I am in the process of making another video for the Ultimate package but you can see the contents above as this review is based on Ultimate.
The best ecom course out there right now for the money. I believe Franklin could charge a lot more for this course considering how much work he puts into it. Get it before he jacks up his price – don’t think he ever will but you never know!