Ecom Elites Review: Is Franklin Hachett’s Dropshipping Course Worth it? Standard & Ultimate Packages [2020 Update]

Welcome to my eCom Elites Review - a dropshipping course by Franklin Hatchett. 

You are here because you're either curious about dropshipping or want to see if this course is worth picking up. I will have the answer for you!

I'm a real member and I bought the course (and many others) so you're going to get a peek into the course to see what you are getting with real screen shots and module breakdowns. I also have a video demo of the course where I take you inside.

This will be a full and comprehensive review and my unbiased, honest opinion.

What is eCom Elites?

eCom Elites is an over-the-shoulder video training course created by Franklin Hatchett that teaches you how to start and grow a dropshipping business in eCommerce.

Inside the course the modules cover many different topics such as sourcing products, finding suppliers, how to create Facebook and Google ads, email marketing, social media marketing and more.

Who is Franklin Hatchett?

Franklin Hatchett is an entrepreneur that you may likely have seen on Youtube. He provides a lot of free income generating tips on his channel. His experience came from his early start in dropshipping and affiliate marketing. He is also a course creator and has many successful students with his training.

How Much Does eCom Elites Cost?

There are two different prices for the course because it comes in a "standard" and "Ultimate" Version.

For $197 you get the standard option which is all you need to get started if you’re a newbie. It covers eveything from intense product research, Facebook Ads, Instagram Ads and email marketing.

You also get Google SEO training, Chatbot training and weekly Q&A sessions. Access to the private Facebook Group and lifetime updates to the course is also included.

For $297 you get access to the Ultimate package.

This includes everything above plus the all new Sales Funnel Academy, Google Shopping Ads Academy, a “done-for-you” 7 figure funnel, plus two of Franklin’s books on his top selling 6-figure products and his top selling niches of all time.

For all this, it’s just $100 more at $297. I only recommend this option if you’re an intermediate dropshipper or if you just “want it all.”

My review will include these additional modules so you know what you are getting if you opt for eCom Elites Ultimate.

There are some reviews online about his course but most just seem to drop the link somewhere on the page in the hopes that you’ll buy it, earning them a commission because they're an affiliate.

 I intend to give you value as an ACTUAL member of this course.

I also don’t need to brag about how many comments I have, or WHEN I created this review or spread false information about others to win you over. You are here because you want honest information and that’s what i’ll provide. It’s about you – not me.

There are courses out there that will charge you over $2500 to sign up, such as the E-com Success Academy which is a lot of money to spend. Not to knock the course and other ones like it, but I think that money would be great to use for Facebook ads instead. 

Franklin’s course is a mere fraction of that price tag and from what I have seen in the members area – it’s worth every penny and more. Note – I also have Adrian Morrison’s Ecom Success Academy and did a review as well.

Franklin is very active on Youtube and he gives a lot of good information regarding dropshipping and Shopify. Let’s face it though, he isn’t going to make a free video on his trade secrets.

One of the reasons is that he jam-packs his course with a lot of information and it wouldn’t make sense to put it on Youtube. At this time, there’s over 200 videos in his course. That’s a lot of value-packed training!

Introduction to the Ecom Elites Course Curriculum

Below is a screen shot of the first video in the introduction module. This module has 3 short videos welcoming you to the course, outlining expection and showing you some real results of Franklin's members. 

One of Franklin's students has even generated a million dollars and you will see that and more results! One of his top students does 8K a day, others 3K a day, another doing 80K a month and more - there's many! It's a great group to belong to and you can even converse with these guys in the Facebook Group.

Quick Mention about the Training Before Diving into the Modules

Franklin clearly put a lot of effort into this course. One thing I know about Franklin is that he doesn’t do half-assed courses. He gives a lot value and over-delivers. For what you are paying I think the course is worth more.

Why? He’s got over 200 videos in this course. What I really like is that for the Facebook training which is extremely important, he’s got 30 videos for that alone. I’ve seen other drop shipping courses where they go really light on Facebook marketing.

Facebook is so important to know how to master and Franklin really gets into detail with this. The price tag is worth it for the Facebook portion alone if you ask me.

Viewing the videos is easy and he uses the Vimeo platform. It works on all devices and platforms. Quality is good and adjustable up to 1080P for clear viewing when needed.

The Modules in Ecom Elites

Module 1: Setting up Your Store

Here, Franklin gives you clear instructions on how to set up your store. He makes it really easy for all levels of understanding no matter if you’ve set up a website before or not.

This newly revised training also goes into detail about niche and general type stores and which one you should choose.

He tells you how to set it up your store correctly and how to install a Shopify theme. Franklin’s own theme – eCom Turbo is mentioned throughout his course. It may seem like a plug for his product but it is used on a ton of successful e-com stores so you should consider it.

He also discusses adding products to your store, customizations, shipping rates, upsells, special offers and promotions. He even teaches you how to set up taxes when needed. Coupons are discussed and how you can use them to maximize conversions.

If you’re not aware, some students have questions about receiving payments when based from countries outside the US. Fortunately Franklin helps you with this if you are outside of the US – not many dropshipping courses go into this detail, they kinda leave it alone for you to figure out. Not cool! This section is a great help.

Funnels are huge these days and very necessary if you want to survive in the eCom business. In this section Franklin teaches you how to set up Shopify funnels so he’s got you covered here.

Module 2: Sourcing Products & Research

Here Franklin goes into great detail on how to source products for your store. This is just one area where the course excels in because one of the top questions newbie dropshippers have is, “what products should I put on my store?” Here Franklin helps you with product and niche selection and how to get inspired with ideas.

It’s a great module and frequently gets updated – more value is a bonus for you.

He also helps you with finding suppliers and building relationships with them. Videos also include print-on-demand, niche research software and so much more. I’d make this review too long if i covered everything!

Module 3: Facebook Traffic

The largest and probably the most intense section of the course. This is where you will earn your money if you follow his teachings on how to properly set up your ads. Going at it alone could cost you a lot of money, that’s why I think this section alone is worth the price tag of his course.

He teaches everything you need to know about Facebook marketing. From setting up your business account, data mining, conversions, bidding, creation of different ad types, pixels and more, Franklin’s got you covered.

This section is continuously updated so you always have the latest strategies. If there’s any single update an ecom course should do it’s with Facebook ads. There’s courses out there with oudated Facebook techniques still. Kudo’s to Franklin for staying on top of this stuff!

Module 4: Instagram Traffic

If you know anything about Instagram you’ll know that just a single influencer can make you a lot of money. Franklin shows you how to find the right influencer for your business and also helps you to avoid over-paying. He also goes into detail on how to set up your Instagram account properly.

This module is not as intense as the Facebook module and rightly so, as it’s not nearly as complicated. It’s detailed enough though and will certainly give you an edge over your competition that is also using Instagram.

He goes into Instagram retargeting, finding influencers on Google and how to run Instagram adverts and more. Currently there are 9 information packed videos in this section. All you need to master Insta is included here.

Module 5: Email Marketing Blueprint

This is a pretty hefty module with 14 videos all going into great detail. He even throws in a couple bonus videos discussing the use of coupons and how to win customers back. Very powerful stuff!

Here he shows you how to set up your email campaign using GetResponse and how also with MailChimp.  He shows his unique way to set up your autresponder to maximize your success. If you’re not doing email marketing you are missing out.

Customers hardly ever make an impulse buy and i’ve heard they need to see your ad or be contacted at least 7 times before making a purchase. Don’t ignore setting up an email campaign – it could double your income if done properly and Franklin does an excellent job explaining how to set it up properly.

There’s a lot of videos in this section including sending out newsletters, warming up leads, how to get better open rates, installing a Contact Flow pixel and more.

Module 6: ChatBot Profits

Included in the standard and ultimate version of the course is the new chat bot section. I’m glad Franklin included this because Chat Bots are really starting to take off. I have even incorporated a very basic chat bot on my own site – try it out sometime! It’s a great way to get leads and to increase engagement with your store.

The videos in this section teaches you everything you need to know about what they are and how to set them up. Things like sending ads via chat boxes, virtual answers to your customer questions, alert boxes, chat flows – all are taught. It’s cool stuff and you’d be leaving money on the table if you don’t incorporate it.

Module 7: Building Sales Funnels

For Ultimate package subscribers only is a module setting up a sales funnel. Frankin says this is something you should be using nowadays but as a newbie, it’s something you can wait to do a little down the road after you start getting sales.

He shows you how to do this using Clickfunnels. There are other options besides clickfunnels as it is a bit expensive. However, once you get going you will see the value of this module and Franklin shows you how to maximize profits using this software.

Module 8: Google Ads

This module is for Ultimate Subscribers only. Here you’ll learn how to set up Google Ads, including the Google Pixel, how to work the platform, setting up retargeting, creating text ads, creating and audience and more.

He also discusses the pros and cons of using Google Ads to Facebook.

In the Google Shopping section, you’ll learn how to start your merchant account, connect the Google Shopping App to your store, learn how to do proper keyword research for Google Shopping Ads, setting up your adverts, how to properly do keyword research and how to properly layout and structure your ads.

You’ll also learn how to get your ads seen under other people’s Youtube videos. This tactic alone is so powerful because you can target other videos based on keywords so that people will see your ad directly under the video of the same topic.

The detail here is nothing short of fantastic. For what Franklin is charging for this course, the extra value the ultimate version provides is MORE than worth it.

Module 9: Organic Google Traffic (SEO)

You’ll learn to get free traffic from SEO in both the Standard and Ultimate options of his course. Most ecom courses will focus on paid ads before organic traffic. Franklin does go into SEO and tells you where to get links.

The source he mentions is good as i’ve used them before as well but you need to know what you are doing, especially if you just built your site.

If your site is aged and has links to it already, then yes i’d suggest using his strategy. However if it’s a new site, i’d ignore getting those links too early, build up your socials and web 2.0’s first using branded links only. You can always contact me if you need some SEO advice.

Once your page has authority, then the links he suggests can be used. This is all up to you though and your level of knowledge with SEO. If you’re experienced then you’ll know what to do, but if you’re not and you have a new site, i’d suggest doing what I mentioned above first.

Paid ads are great to start with because if you find a successful campaign, you can then focus on the keywords around that niche after for organic rankings as it’s a proven seller.

SEO is not easy and takes a lot of time. Franklin is an Ads guy and to be honest this is where your focus should be. Fortunately he’s an expert with Ads so you are going to learn a LOT which will help accelerate your business rather than failing on your own.

Bonus Content: Increase Sales & Secret Videos

Getting an edge over other marketers in your space is always a great thing. Here Franklin drops videos on things like coupon tricks, using review sites for leverage, Facebook Ninja spying, how you can use warranties to crush it and sneaky Youtube tactics. The bonuses are great!

I found this module really beneficial as I wasn’t even aware of some of them. They are great to add to your arsenal of “tricks.”

Franklin keeps you updated with anything important in the Ecom world. Things like using the new insights tool, discussing new manual bidding methods, Affinity, The secret sauce of getting email profits and more.

What I can really appreciate here is that a lot of courses will get outdated after a year or so but Franklin keeps you in the loop. From my understanding at looking at this module it will be updated with important info as he gets it.

A lot of courses never do updates – this is one of the reasons I respect Franklin a lot – he gives tremendous value and really is genuine in wanting to succeed. It’s just up to you to make it happen.

Q&A Module – Live Q&A Videos

Here you will find the live Q&A’s that are posted. If you miss them, you can always come back to this section.

I really enjoyed his motivational speech video. If you ever lose focus, come back to this one – trust me!

Facebook Group

With your purchase of Franklin's training, you get access to the private Facebook Mastermind group. There’s a lot of members in this very active group and it’s a positive atmosphere with likeminded individuals like yourself.  If you ever feel stuck or have a concern, you’ll get your question answered.

Although my advice to you is just follow the training and never deviate from it, the Facebook group is a good resource to confirm anything that you might be unsure of and also a place for inspiration from many of Franklin’s successful students.

Is eCom Elites Worth it?

Ecom Elites is very inexpensive at only $197 - $297 when comparing it to other dropshipping courses. There is a lot of value for your money because of the amount and quality of training included. Other courses charge a premium for similar training.

You also get lifetime updates so you never have to buy another version of the course when it gets updated. Many of Franklin's students have had a lot of success with the course which makes it the number one training for ecommerce/dropshipping.

It’s not clear if Franklin will increase the price of his course in the future so if you have the means, you really should act now. The ones that “act now” are the ones that succeed. I too have put off many things in the past and realized if I took action when I should have it would have accelerated my growth much quicker.

Conclusion and Final Thoughts

Franklin has produced some excellent training in his eCom Elites course which is well suited for beginners or intermediates.

With this course having well over 200 videos of over-the-shoulder instruction, you are going to learn the fundamentals of starting your own ecommerce business in dropshipping.

Don’t let procrastination get the better of you. Grab it now - if you don't like it, just ask for a refund. Time is your enemy!

You're getting excellent dropshipping training for either package and it's a fabulous deal considering the amount of work put into this course. If you work your ass off you’ll make that money back easily.

The price of the course is just a drop in the bucket compared to what you can make in Ecom. Remember, you're protected with a money back guarantee so you have nothing to lose.

If you’re on a budget you can still get the standard version for just $197 which includes all you need to get started and build your Ecom business. You’ll be impressed by the amount of content, believe me.

The Ultimate version is a little more, but you’ll also need to invest more money with Google Shopping Ads once you complete that part of the training.

If Facebook, Instagram, Email, FB Bot marketing and free traffic from Google is all the advertising you can handle now, go with Standard. If you’re an intermediate marketer already or want it all – go for Ultimate.

" When you look at Ecom Elites VS Dropship Lifestyle and Ecom Success Academy with higher price tags, it still wins even though it’s much cheaper. "

If I could think of a negative it would be that he doesn’t include his Ecom Turbo Theme with the course, but understandably this training  is way underpriced anyway – for either package. 

You can also check out my ecom Turbo theme review to compliment eCom Elites. It’s a Shopify theme that focuses on conversions – which is going to be your #1 goal. However, you can start with a free theme as I did. You can always get it later 🙂

This course has helped me make more money with my eCom stores so I can comfortably recommend it and not lose any sleep at night. There’s a full money back guarantee so nothing to lose on your end. You’re in good hands.

Time to make a decision.

If you're looking to build a better future for yourself (and for others too) then there's no better time than now to start.

Just click the big ugly button below to take you to the other side!

Still not convinced and want a video walkthrough of the course?

Here is a video demo of inside the course. Since this video has been made it has been updated again and has a different look but is still consistent with what is in this review.

  • Price
  • Features
  • Training
  • Value For Your Money


The best ecom course out there right now for the money. I believe Franklin could charge a lot more for this course considering how much work he puts into it. Get it before he jacks up his price – don’t think he ever will but you never know!

Frequently Asked Questions

What is Ecom Elites?

Ecom Elites is an online course that teaches you how to create a highly successful dropshipping store on the Shopify Platform. You will learn everything from setting up your store, creating Facebook and Google Ads, email marketing, funnel strategies, chatbots and much more.

Who is eCom Elites For?

This course is best suited for those that are beginners looking to start an ecommerce business. If you already have a store or you're at an intermediate level, the course also has a lot of information that can also accelerate your learning curve and improve your business.

How much does Ecom Elites Cost?

There are 2 packages you can buy. The first one is called the standard package which costs $197 - a one time fee. You can upgrade to the Ultimate version at $297 which includes a lot more training and it's also a one time fee. See my full review for details on these two options.

Is Ecom Elites good for beginners?

Yes. In fact the course was designed with beginners in mind. You will learn everything you need to know to have a successful ecommerce business. The training is done in video format and every detail is covered. You don't need to have any experience in dropshipping prior to starting this course. You don't need to even know how to create a website. All will be taught and at your own pace.

Is this the best ecommerce/dropshipping course available online?

In my opinion, it is by far. Many other courses only have half the content but cost 2, 3 or more times much more. There is over 175 videos of instruction and updates to the course are frequent. You'll have these updates for life and access to the private Facebook group should you ever get stuck or have any questions.

Who created Ecom Elites?

The course was created by New Zealander Franklin Hatchett. You may have seen him before on Youtube teaching free methods for dropshipping. Franklin is an ecommerce expert and runs his own highly successful store. The knowledge he has attained that made him over 6 figures is passed onto you in this course.

Where can I buy Ecom Elites?

Read my review first before you pull the trigger. I want you to be sure that it is for you. I am confident that you will see this the best course you can get for your money and when you're ready, there's links on the page that will take you directly to the course for purchase.

Dropshipping Vs Local Lead Gen?

Is getting into Local Lead Generation wise during this Corona Virus Pandemic?

Answer - Absolutely not. 

I don't even need to explain why because this should be self evident. 

Do you think all these businesses that are closing or just holding on as much as they can want to spend money on lead generation? Absolutely not.

Since with lead generation you are supporting local business, it's not a wise decision to get into this right now or the forseeable future.

In fact, those same business owners that are closing down are now focusing online instead. They and the rest of us are doing online shopping and browsing. This means if you have an online business in ecommerce - you'll have an even better chance of succeeding now.

Not only that, but since people can see how much easier it is to do things online now, habits are going to change. Once this pandemic is over I see an even greater number of people shopping online because they have become accustomed to it.

I also need to address the elephant in the room. I have seen some articles online telling you that "Lead Generation" is a better business model than dropshipping. This is like comparing apples to oranges. It makes no sense.

These articles will lead you to believe that local lead gen is easy and you can make a lot of money. You're also being lead to believe that drop shipping is expensive. This is not true. For an idea of what the costs are to start a store, check out my article on what the expenses are to run a dropshipping business.

With lead gen you need to be an SEO expert and be better than 98% of the ones out there already ranking for terms like "San Diego Locksmith." It's not easy and you're probably not going to see fast results like with dropshipping. Furthermore, you aren't told in advance how much these leadgen courses cost. Spoiler alert - it's close to 5 Grand USD. 

Comment below or just contact me directly if you have any questions!



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