Franklin Hatchett’s ecommerce course named Ecom Elites has been out for a while and I finally decided to do a review on it. The topic of drop shipping has really blown up over the last several month’s online. Among this buzz is the praise from the dropshipping community on how fantastic eCom Elites is so I bought it and here is my honest review on the product.
There are some reviews online about his course but most just seem to drop the link somewhere on the page in the hopes that you’ll buy it, earning them a commission. I intend to give you value.
There are courses out there that will charge you over $2000 to sign up, such as the E-com Success Academy which is a lot of money to spend. Not to knock the course and other ones like it, but I think that money would be great to use for Facebook ads instead. Franklin’s course is a mere fraction of that price tag and from what I have seen in the members area – it’s worth every penny and more. Note – I also have Adrian Morrison’s Ecom Success Academy. You can read my full review on Ecom Success Academy here.
Franklin is very active on Youtube and he gives a lot of good information regarding dropshipping and Shopify. Let’s face it though, he isn’t going to make a free video on his trade secrets. One of the reasons is that he jam-packs his course with a lot of information and it wouldn’t make sense to put it on Youtube.
Here’s a screen shot inside his course where he gives you a solid overview of what you are going to learn. There are 12 Modules in Total.
Franklin clearly put a lot of effort into this course. One thing I know about Franklin is that he doesn’t do half-assed courses. He gives a lot value and over-delivers. For what you are paying I think the course is worth more.
Why? He’s got over 80 videos in this course. What I really like is that for the Facebook portion which is extremely important, he’s got 30 videos for that alone. I’ve seen other drop shipping courses where they go really light on Facebook marketing. Facebook is so important to know how to master and Franklin really gets into detail with this. The price tag is worth it for the Facebook portion alone if you ask me.
Viewing the videos is easy and he uses the Vimeo platform. It works on all devices and platforms. Quality is good and adjustable up to 1080P for clear viewing when needed.
The Modules in Ecom Elites
Module 1: Sourcing Products
Here Franklin goes into great detail on how to source products for your store. This is just one area where the course excels in because one of the top questions newbie dropshippers have is, “what products should I put on my store?” Here Franklin helps you with product and niche selection and how to get inspired with ideas. It’s a great module and content is just about two hour’s worth.
Module 2: Setting up Shopify
In this section Franklin gives you clear instructions on how to set up your store. He makes it really easy for all levels of understanding no matter if you’ve set up a website before or not.
He tells you how to set it up correctly, so you have an advantage out of the box over your competition.
A total of 14 videos are found in this section, so he pretty much helps you cover just about everything.
Module 3 and 4: Facebook Ads
The largest and probably the most intense section of the course. This is where you will earn your money if you follow his teachings on how to properly set up your ads. Going at it alone could cost you a lot of money, that’s why I think this section alone is worth the price tag of his course.
He teaches everything you need to know about Facebook marketing. From setting up your business account, data mining, conversions, bidding, creation of different ad types, pixels and more, Franklin’s got you covered.
Module 5: Instagram Traffic
If you know anything about Instagram you’ll know that just a single influencer can make you a lot of money. Franklin shows you how to find the right influencer for your business and also helps you to avoid over-paying. He also goes into detail on how to set up your Instagram account properly.
This module is not as intense as the Facebook module and rightly so, as it’s not nearly as complicated. It’s detailed enough though and will certainly give you an edge over your competition that is also using Instagram.
Module 6: Organic Google Traffic
Most ecom courses will focus on paid ads before organic traffic. Franklin does go into SEO and tells you where to get links. The source he mentions is good as i’ve used them before as well but you need to know what you are doing, especially if you just built your site. If your site is aged and has links to it already, then yes i’d suggest using his strategy. However if it’s a new site, i’d ignore getting those links too early, build up your socials and web 2.0’s first using branded links only.
Once your page has authority, then the links he suggests can be used. This is all up to you though and your level of knowledge with SEO. If you’re experienced then you’ll know what to do, but if you’re not and you have a new site, i’d suggest doing what I mentioned above first. Paid ads are great to start with because if you find a successful campaign, you can then focus on the keywords around that niche after for organic rankings as it’s a proven seller.
Module 7: Email Marketing
This is a pretty hefty module with 12 videos all going into great detail. He even throws in a couple bonus videos discussing the use of coupons and how to win customers back. Very powerful stuff!
Here he shows you how to set up your email campaign using GetResponse. He shows his unique way to set up your autresponder to maximize your success. If you’re not doing email marketing you are missing out. Customers hardly ever make an impulse buy and i’ve heard they need to see your ad or be contacted at least 7 times before making a purchase. Don’t ignore setting up an email campaign – it could double your income if done properly and Franklin does an excellent job explaining how to set it up properly.
Module 8: Business and Sales
The least exciting module in his course but very essential. Franklin discusses how to run your business and touches on stuff like taxes and the like.
He does a pretty good job explaining the do’s and don’ts so pay attention to this module. You can leave this to the end though or ignore it for now as it discusses things like hiring a VA and scaling your business – things you should not concern yourself with yet as an ecom newbie. However the video in this module about “increasing your sales” should not be ignored.
Module 9: Top Secret Videos
Getting an edge over other marketers in your space is always a great thing. Here Franklin drops videos on things like coupon tricks, using review sites for leverage, Facebook Ninja spying, how you can use warranties to crush it and sneaky Youtube tactics. I found this module really beneficial as I wasn’t even aware of some of them. They are great to add to your arsenal of “tricks.”
Module 10: Update Module – Ongoing Videos
In this module Franklin keeps you updated with anything important in the Ecom world. Things like using the new insights tool, discussing new manual bidding methods, Affinity, The secret sauce of getting email profits and more.
What I can really appreciate here is that a lot of courses will get outdated after a year or so but Franklin keeps you in the loop. From my understand at looking at this module it will be updated with important info and at the time of this writing there are about 15 videos in this section so far.
With your purchase of eCom Elites, you get access to the private Facebook Mastermind group. There’s a lot of members in this group, over 1200 I believe. Whether it’s necessary or not depends on your skill level. Usually in groups like these people will state their opinions which could differ from what Franklin teaches. I would avoid any advice given here that differs from what is in the course. Just do what Franklin does and you’ll see success if you keep at it.
I am speaking truthfully here. Franklin did a lot of work in his ecom Elites course and I think he could easily sell it for twice if not 3 times more. As a member of a another ecom dropshipping course i purchased in the past for $2500, I think his course has more value for the buck. The $197 price tag is all you need to spend. Save the rest of your money for Facebook ads.
It would be cool if he could include his Ecom Turbo Theme with the course, but understandably he’s not asking much for the course to begin with. I’ll be doing a separate ecom Turbo theme review so watch out for it as well.
Here is a walk-thru video inside the course.