
Welcome to my Matt Diggity Affiliate Lab review.
I'm a real member of the Affiliate Lab and I spent over 2 weeks analyzing the course contents.
With over a decade of experience in my 6-figure-a-year affiliate marketing business, I've bought numerous courses (over 40, crazy I know!).
Does Affiliate Lab measure up to the hype and can it take a newbie affiliate marketer from zero to achieving actual success?
In this review, I will discuss the Affiliate Lab's quality of training, reputation, support, and value for your money and whether I can recommend it to you or not.
Let's Jump right in!
⚠️ Affiliate Lab Important Update For 2026
Affiliate Lab by Matt Diggity is no longer available for purchase. Matt closed the course in early 2025 and explained his reasoning publicly on X — Google's Helpful Content Update hit content sites hard, and he didn't feel comfortable selling a course until he knew the "affordable path to ranking a content site" again. That's a more honest reason for closing a course than most instructors would give.
Whether the closure is permanent or temporary is unclear. Matt has not made a formal announcement either way, and the course has remained closed throughout 2025 and into 2026 with no sign of returning.
Existing members retain full access to all course materials and the Facebook community. If you're a current member, nothing changes for you.
I'm keeping this review up because the training inside Affiliate Lab was genuinely exceptional — some of the best SEO education I've come across in over a decade in this business. If you're looking for the strongest active alternative right now, jump to the alternatives section at the bottom or check out my Savage Affiliates Review.
Affiliate Lab By Matt Diggity - Key Information
🏆 About - How to build a profitable affiliate marketing website
💲 Price - Regular price - $997 or 2-pay of $597 (this link will get you a $200 discount)
👍 Pros - Up-to-date in-depth training, motivated students, great community
👎🏻 Cons - Content may be challenging for some
🤔 My Opinion - One of the best affiliate marketing courses out there
In this review, I will cover...
Affiliate Lab Pros and Cons
👍 PROS:
- Taught by Matt Diggity, a Leading and Proven Affiliate Marketer
- Over-the-shoulder video training - this is the best way to learn!
- Designed with both beginners in mind and goes deep for affiliates that are intermediates
- No Fluff - The Affiliate Lab avoids useless talk and gets straight to the point
- Matt is an expert SEO and is consistently testing and passing that info to you
- Affiliate Lab occasionally brings in SEO experts to teach new strategies - for example, the module on Topical Authority
- There are no upsells - your membership gives you access to all modules and bonuses
- Ability to speed up or slow down videos according to your preference
- Consistently updated - sometimes even monthly
👎 CONS:
- No Refunds (Matt Diggity doesn't want tire kickers, serious students only!)
- Some may find the content overwhelming because there's a lot
Who is Matt Diggity?

Matt Diggity is the founder of Affiliate Lab. He's also a pretty smart guy being a former electrical engineer.
Once he discovered affiliate SEO, he quit his engineering job and went guns-a-blazin' into being a full-time affiliate marketer.
He now runs a portfolio of over 100 successful affiliate websites generating passive income.
He runs other online ventures called Leadspring and Diggity Marketing.
He's also an SEO consultant for both beginners and at the agency level, runs The Search Initiative, a client agency, Authority Builders which is a backlink service and he's also the host & keynote speaker of the Chiang Mai SEO Conference. That's in Thailand BTW - my second home and the home to many digital nomads.
Anyway, It's safe to say that Matt Diggity is LEGIT. He doesn't need to flash expensive cars or homes to hook you. His outstanding accomplishments have proven to be a testament of his abilities.
So yea, that's why you should listen to him. Agreed?
How Much Did Affiliate Lab Cost?
Affiliate Lab had one pricing structure — a single one-time payment with no upsells and no hidden tiers.
- Regular price: $997
- Split payment option: Two payments of $597
That's it. Once you were in, you had full access to everything — all 14 courses, all bonus modules, all future updates. No monthly fees, no cancellation anxiety, no additional costs beyond the initial purchase.
One thing worth being upfront about: there was no refund policy. Matt's position was that Affiliate Lab was for serious students only, not people who wanted to browse and return. Given the depth of content inside, I understood the reasoning — but it was a real financial commitment going in blind.
For context, the SEO training alone in the Onsite and Offsite modules was so comprehensive it could have been sold as a standalone course for $997. The fact that it was bundled with 13 bonus courses, SOPs, checklists, and a niche grading tool made the price genuinely reasonable for what you got.
The course is no longer available for purchase. Any affiliate links or discount codes you find online pointing to Affiliate Lab are outdated — the purchase page is closed.
Affiliate Lab - What's in The Course?
Included in this Matt Diggity course membership is a 14 course bundle. You get the main course which includes 34 in-depth modules, and 13 other "bonus courses".
Here is what you'll get:
- Affiliate Lab - Core Course
- Website Flipping Masterclass
- The Beginner Lab
- Downloadables
- The Truth About Penalties
- Outreach Masterclass
- The Affiliate Email Marketing Masterclass
- The Affiliate Portfolio Playbook
- Optimize Your Life
- The SEO Testing Guidebook
- The Content Scaling Playbook
- Topical Authority Masterclass by Koray Tugberk Gubur
- 301 Redirect Mastery
- AI Content Generation Playbook
While this may seem overwhelming, 90% of your learning will be focused on the training in the core module of Affiliate Lab.
The other bonus modules are not as long and go into detail with other concepts that are touched on within the core training. It also includes brand new concepts not included in the core training.
This is what it looks like after you log into the course:


The Affiliate Lab Core Training Modules
The main training has 34 modules in video format and covers the following topics:
- Introduction (5 videos)
- Niche Selection (7 videos)
- Onsite SEO (72 videos with 12 sections)
- Offsite SEO (48 videos with 9 sections)
- Technical Audits (5 videos)
- The Kitchen Sink (5 videos)
- The Medic Buster (1 video)
- The Authority Site Module (11 videos with 6 sections)
- What's Next (2 videos)
- Bonus (5 videos - this is separate from the bonus courses I mentioned above)
To date, there are 161 video lessons in the Affiliate Lab core training. More are added when updates are made.
This is all the training you will need to get a successful affiliate marketing website launched. It's structured in a step-by-step format, so you just follow along as you progress.
I will now get into more detail about all the modules:
Introduction Module
The introduction module introduces you to the trainers and shows you how to get the most out of the course.
The training is mostly done by Matt Diggity himself, but he also has his "right-hand man" Jap Yap conduct training in some modules. Jay is one of the most brilliant SEOs that Matt knows and is a partner in one of Matt's companies - Leadspring.


The intro module gives you a 20,000-foot view of the course and what to expect. It's short but it gets you hyped up for what's to come and what you will learn.
Videos included:
- Introduction and Welcome Video - 14:26
- The Most Important Lesson in This Training - 5:16
- How to Join Affiliate Lab Facebook Group - 0:46
- How to Speed up Videos - 1:20
- The Six Figure Flipper Club - 1:58
Niche Selection Module

The niche selection module is going to help you to decide on a niche. Your first step as an affiliate marketer is this one - so you need to get it right.
You will learn why it's important to be careful about the niches you choose to get into and how a niche will determine your profitability and rankability.
If you jump into a niche without doing your research, it could spell disaster. You will not only waste cash but time as well.
I especially liked the niche grading tool that Matt provides. It will help you choose the right niche using his scientific approach to all this stuff!
Videos included:
- Introduction to Niche Selection - 3:16
- Niche VS Authority Sites - 6:50
- Niche Hunting - 12:50
- Niche Grading Tool - 25:40
- How to Choose a Niche that is Guaranteed to Work - 13:10
- Why we don't use Amazon - 4:35
- How to Find Non-Amazon Affiliate Programs - 12:03
Onsite SEO Module

Many new SEO's think that SEO (search engine optimization) is just about backlinks. This simply isn't the case and Matt explains why in the on-site SEO module.
This module is one of the most important ones and could be easily sold as a standalone course. The training is top-level with strategies that Matt and his team extensively test with case study after case study. It's not guesswork, it's proven strategies that work that are passed on to you.
I know it works because I have used the concepts here myself in the real world with my own sites. Without it, I am sure I would not have had nearly as much success.
This module is a long one, and though you might think it's complicated, Matt breaks it down so it's easy to understand for everyone, even if you've never done SEO before.
I mentioned earlier there are 72 videos in this module so there are too many to list, but here are the main topics covered and the number of videos in each module.
- Onsite SEO Introduction - 1 Video
- Domains and Hosting - 3 Videos
- Keyword Research - 8 Videos
- Site Architecture - 4 Videos
- Content Building - 6 Videos
- Site Building (Single Page) - 6 Videos
- Site Building (Site-Wide) - 8 Videos
- Onsite Optimization - 9 Videos
- Featured Snippets - 3 Videos
- Monetization - 6 Videos
- Conversion Rate Optimization - 10 Videos
- Website Maintenance - 6 Videos
Offsite SEO Module

Offsite SEO refers to everything you do to help your site rank on Google. This is usually in the form of acquiring backlinks. You get backlinks when other sites link to your site, whether it's your homepage or inner pages.
Matt teaches you to do offsite SEO without "looking like an SEO". In other words, you'll learn strategies that look natural to the search engines. You will learn all the pitfalls related to offsite SEO, what to avoid, and the exact steps that you should actually take.
Remember that bad offsite SEO can destroy your site. Good offsite SEO can help get you ranked.
I found out myself the hard way with a couple of sites in my portfolio how bad SEO can get you slapped. Just like the on-page seo module, this one is just as valuable. The training is gold and I follow the same rules he sets in place.
Technical Audits Module

I really liked this module because I am all about fine-tuning websites so they get traffic, rank well and of course - make money. I thought I knew it all before going through this module. I was wrong.
I learned so many new things such as what to do when rankings drop (hello Google core updates!) and how often and when to do tech audits on your site. You need to know the proper structure and how to optimize your site for Google's crawlers. All of this and more is taught in this module.
If you ignore auditing your sites, eventually other sites will catch up and outrank you.
Videos included:
- Introduction - 1:05
- Google Search Console - 7:46
- Negative SEO - 7:33
- Technical On-Page & Off-Page Audits - 11:38
- How to do an Ahrefs Audit - 3:51
The Kitchen Sink Module

Sometimes webpages will "get stuck" on page 2 or 3 and never hit page one. The Kitchen Sink refers to a list of strategies Matt and his team use to get sites "unstuck". You will learn all of those techniques in this module.
These strategies help sites get unstuck and have been battletested by Matt and his team and can help get your stagnant site ranking higher.
If you don't have a website yet, you could probably skip this module. However, I suggest going through it because it's good to understand the concepts so you're better prepared for when and if it happens to your site.
Videos included:
- When Sites Get Stuck: The Kitchen Sink - 2:26
- Site Size Explosions - 8:09
- The "Set-up" Technique - 4:34
- Content and Mark-Up Injections - 4:15
- The Nitty Gritty - 3:14
The Medic Buster Module
The "Medic Buster" module contains no videos but links to important videos in the course.
This is like a mini site map of already existing resources. It's good to check here first instead of sifting through all the modules and videos to find what you are looking for.
The Authority Site Module

Authority Sites is what Affiliate Lab focuses on, It does not teach you how to build niche sites.
Why?
This is because authority sites are much more scalable. With niche sites, you can only talk about that one topic. What if that niche starts to decline and no one is interested in or searching for that topic anymore? You'll end up losing traffic and income.
Plus, once your authority site hits "authority mode", almost any content you post (as long as it still relates to other content on your site) will rank quite quickly without any backlinks.

In this module, you'll get an introduction to authority sites, what their pros and cons are and why you should consider them over niche sites. And of course - the exact step-by-step process on how to build them.
Videos included:
- Building Authority Sites - 5 videos
- Backlinks For Authority Sites - 2 videos
- What to do When You Hit Authority Mode - 1 video
- Authority Sites Pitfalls - 1 video
- The Influencer Pitch: Building Real E-E-A-T - 1 video
The What's Next Module

This video is just a wrap-up of the course. Matt congratulates you for completing the course and reminds you of the actions you need to take such as being very detail oriented, following the videos precisely, tracking everything in the provided templates, and of course - never giving up.
This process does work because I have gone through it myself and have had positive results. You now have the knowledge. What you need now is experience and that is what is going to help you succeed.
The Bonus Module
This final module in the core training is separate from the bonus courses I mentioned earlier. It's 5 videos about case studies, webinars, and important updates.
Matt will usually include additional videos here if he finds them to be beneficial to you.
That was a lot to take in, and I hope you made it this far in my review.
What we have learned so far:
Affiliate Lab is packed with a ton of training without the fluff. I myself have learned a lot from this course and even Matt's students rave about it.
There are a lot of videos, but the quality isn't compromised. This is high-level stuff.
I give the quality of training a 4.8 out of 5 in this affiliate marketing course. It's just so much better than any other training out there when it comes to building authority websites powered with affiliate marketing.
Affiliate Lab Bonus Training
As I mentioned earlier, Affiliate Lab comes with the core training which I spent most of my focus on in this review. It's all you're going to need really.
However, the bonus training isn't just some crap thrown in to bloat the course. These modules are very helpful and will just add to your learning arsenal.
I don't want to go into too much detail with each, but I think they are important enough to give you an idea of what they are all about.
So here I go...
Bonus #1 - Website Flipping Masterclass

This 14-video website flipping masterclass teaches you how to effectively buy and sell websites.
It's taught by Greg Elfrink, the director of marketing at Empire Flippers which is an online business brokerage that specializes in buying and selling digital assets - aka, websites.
Did you know that you could sell your website for 33x what it is worth? For example, if your website makes $500 a month, you could sell it for $16,500 or more. (500x33).
If this business model interests you, you'll learn the entire process from prepping a site for sale, to how to negotiate for a better price, and see actual case studies of sites that have sold for 6 figures.
Bonus #2 - The Beginner's Lab

While the core training is still taught with beginners in mind, this course focuses on showing you how to build websites with WordPress from scratch.
You'll learn hosting setup to installing WordPress, adding pages and posts, plugins, categories and tags, and so on. It's great for uber-beginners that have never built sites with WordPress before.
You'll also learn about optimization, how schema markup works, and how to use tools like SEMRush and Ahrefs.
Since Affiliate Lab only uses WordPress for building websites, this training is gold for those that don't know how.
Bonus #3 - Checklists & SOP's

This bonus doesn't have any videos but includes two downloadable checklists and SOP's (standard operating procedures).
- Onsite SEO Checklist
- Offsite SEO Checklist
These are great to follow when doing both your on and off-page SEO, making sure that you don't miss any crucial steps.
Bonus #4 - The Truth About Penalties

SEO penalties are a nightmare for many marketers, including myself! I've had to recover some sites from Google penalties and thankfully this training helped.
Matt shows you how many times his own sites have gotten hit and what he did to recover.
You'll learn about the misconceptions of penalties, how frequent they are, and how to recover from them whether they are algorithmic or manual penalties.
Bonus #5 - Outreach Masterclass

Outreach marketing comes in many forms, such as:
- Link building
- content promotion
- lead generation
- Sales
- Guest posting
- Expert roundups
- Influencer marketing
This is a big course with 9 modules and 68 videos. Learning outreach is going to help with your brand recognition which leads to boosted sales.
The training here is excellent and covers all bases with outreach marketing. You are given all the tools to do this effectively without going at it alone.
Bonus #6 - Affiliate Email Marketing

I found it strange that there was no email marketing training in the core modules of Affiliate Lab. However, this bonus training on affiliate email marketing makes up for it.
Building your list is a great way to make additional affiliate sales and that is what you are going to learn in this training.
Everything from how to collect leads, writing automated email followups, manual email blasts, and advanced email strategies.
Bonus #7 - The Affiliate Portfolio Playbook

If you really want to scale your affiliate marketing business, you can't do it alone. Sure, you can manage one or two sites on your own, but when you want multiple sites true growth can only happen with a team.
Here. you're going to learn how to choose the right team members to help scale your business and all the nuances that go along with it.
Bonus #8 - Optimize Your Life

You won't find any SEO or marketing strategies here.
This module is all about health and wellness and how it plays an important role in the success of your business and your life.
There are 5 videos that teach you all about proper sleep habits, why a good morning routine matters, physical routines you need to do, and more. I found this module beneficial and have already started seeing positive results in putting into action the things I've learned.
Bonus #9 - SEO Testing Guidebook

This module teaches you how to take an experimental and testing approach to SEO. With this testing, you will take an idea, deploy the change and track your results.
You will learn why it's important to run SEO tests and exactly how to do them.
Doing testing ensures that you get the most out of your SEO efforts and helps you to become more profitable when you discover what works.
Bonus #10 - The Content Scaling Playbook

This bonus module is done by Kevin Meng, one of the best affiliate copywriters out there.
While the module teaches you how to find a copywriting team, you can also use this training to be a better copywriter yourself. Heck, with AI being all the rage now, you probably don't need to hire expensive copywriters.
Just use his strategies for your own benefit. Listen to what he says - he's the best out there! There are 19 videos in this module and all of them offer incredible value.
Bonus #11 - Topical Authority Masterclass

This lesson is taught by Koray Tugberk Gubur, an expert in topical authority.
You are going to learn the theory behind Topical Authority and Semantic SEO and how it is going to help you rank in Google - without backlinks.
There's a lot of theory in this module with this SEO strategy and it's not for the faint at heart - but the end goal is an understanding of how to create a topical map that is going to lead to a lot more traffic for your site.
Bonus #12 - 301 Redirect Mastery

The idea behind 301 redirections is that you take either a full domain or a page and redirect it to another page.
The idea is it can give you traffic, link, and content boosts.
This is something that needs a lot of thought and could have negative consequences if done wrong. Matt explains the process and how to do it the right way.
Bonus #13 - AI Content Generation Playbook

In this module, you are going to learn how to generate content with AI the right way.
With AI, you can cut out this expense by not having to outsource your content. Since it's very quick, you can create content at scale which can help you reach topical authority fast.
However, you'll also learn the negative side of AI content generation without your input and a lot of editing.
The Best Things About Affiliate Lab
After going through all the training, here are the things I liked the most:
1. Niche Selection
Niche selection is where so many new affiliate marketers fail. If you choose the wrong niche, it doesn't matter what you throw at it - it won't go anywhere.
The niche selection training is a fool-proof guide to help you choose the right niche. You even get a tool to grade the niche.
You'll have the right foundation to start your business because you'll know if the niche is profitable and how much traffic you can expect to get.
2. On and Off-Page SEO
Matt Diggity is one of the best SEO's in the business. His engineering background has certainly played a role in how he approaches SEO.
If you want to out-rank your competition, you'll have the best chance by using Matt's techniques.
This is because he's continuously testing what works and doesn't and passes that on to you. There's no guesswork here.
3. The Kitchen Sink
So you built your site and got some traffic but some pages are stuck on page two forever. What do you do?
You throw the kitchen sink at it! Matt gives you a whole checklist of things you can do to get your pages moving up in the search engines.
As you know, higher rankings mean more traffic which makes you more profitable. Getting stuck on page two or three is frustrating for SEO's but Affiliate Lab comes to the rescue and provides you with a game plan.
4. The Bonuses
I've bought a lot of courses that came with bonuses - and they were all crap!
Not here. The 13 bonuses you get all teach something different - and very useful. Each one of them tackles a different strategy to get your business where you want it to be.
Matt brings in expert guest speakers to teach some of these courses rather than just regurgitating what he learned. You hear it directly from experts in their own field.
5. Support
If you're feeling stuck and you don't want to sift through the training to find an answer, you can get your questions asked in the Facebook community.
The group is very active with posts daily. I find that a lot of times you can just search for a topic in the group and you'll find an answer without even having to ask. Chances are other people are asking the same questions so it's a great resource to have.
Alternative to Affiliate Lab
Since Affiliate Lab is no longer available, here's the strongest active alternative I can recommend.
Savage Affiliates — Franklin Hatchett
Savage Affiliates is my top pick for anyone who was looking at Affiliate Lab. The core model is the same — build an SEO-driven affiliate website, rank it in Google, earn passive income — but at a fraction of the price and with lifetime access included.
Here's what makes it the right call:
Franklin Hatchett has been teaching affiliate marketing for years and has a strong reputation for keeping his content updated without charging you again every time the game changes. The course covers 200+ videos across 10 modules — niche selection, website setup, on-page SEO, off-page SEO, Facebook ads, Google ads, email marketing, ClickBank, and sales funnels. It's comprehensive without being overwhelming.
The pricing is the biggest differentiator. Savage Affiliates costs $197 for the standard version or $297 for the super pack — a one-time payment with free updates for life. Compared to Affiliate Lab's $997, you're getting a serious course at a fraction of the cost.
One important difference worth being honest about: Affiliate Lab was deeper on advanced SEO strategies — the kind of test-backed, data-driven techniques that Matt built his reputation on. Savage Affiliates doesn't quite reach that level of SEO depth. But for most people starting out or building their first affiliate site, Savage Affiliates covers everything you need to get real results — without the $997 price tag or the course being unavailable.
There's also a 30-day money-back guarantee, which Affiliate Lab never offered. That's a meaningful safety net for anyone on the fence.
Read my full Savage Affiliates review for the complete breakdown.
Final Thoughts on Affiliate Lab
I had high expectations of Affiliate Lab before I took it. After two weeks inside the course, those expectations were exceeded — and I don't say that lightly after buying over 40 courses in my career.
Most courses in this space either teach theory without application, rehash what you already know, or pad their content with fluff to justify the price tag. Affiliate Lab did none of those things. The SEO training was test-backed and practitioner-proven. The bonus modules brought in genuine experts rather than recycled content. The niche grading tool alone saved me from making bad decisions I would have made otherwise. And the Kitchen Sink module — strategies for getting stuck pages moving — is something I still reference today.
The closure stings. Matt's reason for closing was honest and I respect it — he didn't want to sell a course on ranking content sites until he had confidence in the path forward after Google's Helpful Content Update reshaped the landscape. That's the kind of integrity you don't often see in this industry.
Does the strategy still work in 2026? Parts of it absolutely do. The on-page SEO framework, the authority site model, the link building principles, the site flipping methodology — all still relevant. What's changed is that the SEO landscape is harder now. Building content sites purely for affiliate income requires more topical authority, more brand signals, and more link equity than it did in 2020. The course was built for a slightly more forgiving era of Google — but the fundamentals it taught are sound.
If you're starting fresh and looking for the closest active alternative, Savage Affiliates is where I'd point you. It won't replace everything Affiliate Lab offered — nothing currently available does — but it's the strongest option on the market right now for the same core model.
I give Affiliate Lab 4.5 out of 5. One of the best affiliate marketing courses ever built. The closure is the only reason it doesn't get a higher recommendation today.
Here's the FAQ section to replace the current one:
Frequently Asked Questions
Is Affiliate Lab still available?
No. Matt Diggity closed Affiliate Lab in early 2025. He explained publicly that Google's Helpful Content Update hit content sites hard and he didn't feel comfortable selling a course on ranking affiliate websites until he had confidence in the path forward. The course has remained closed throughout 2025 and into 2026 with no reopening announced.
Why did Matt Diggity close Affiliate Lab?
Matt explained his reasoning on X. Google's Helpful Content Update significantly impacted content sites, and rather than continue selling a course while the ranking landscape was uncertain, he chose to pause until he knew the affordable path to ranking a content site again. It was an honest decision that most course creators in his position would not have made.
Can I still access Affiliate Lab if I already bought it?
Yes. Existing members retain full access to all course materials and the private Facebook community. The closure only affects new purchases — nothing changes for current members.
How much did Affiliate Lab cost?
Affiliate Lab was priced at $997 as a one-time payment, with an optional split of two payments of $597. There were no upsells, no monthly fees, and no hidden tiers. Updates were included for life. There was no refund policy — Matt's position was that the course was for serious students only.
Was Affiliate Lab worth it?
Yes — it was one of the best affiliate marketing courses I've reviewed in over a decade in this business. The on-page and off-page SEO training was test-backed and practitioner-proven, the bonus modules brought in genuine experts, and the niche grading tool and Kitchen Sink strategies were things I implemented on my own sites. For $997 you got what felt like an agency-level SEO education.
Does the Affiliate Lab strategy still work in 2026?
The core principles still hold — authority site building, on-page SEO, strategic link building, and site flipping. What's changed is the landscape. Building content sites for affiliate income is harder now than it was in 2020. Topical authority, brand signals, and link equity matter more than ever. The fundamentals Affiliate Lab taught are sound — they just require more work to execute in 2026 than they did when the course was built.
What is the best alternative to Affiliate Lab?
Savage Affiliates by Franklin Hatchett is the strongest active alternative. It covers the same SEO-driven affiliate site model with 200+ videos across 10 modules, including on-page SEO, off-page SEO, paid traffic, email marketing, and ClickBank. It costs $197 for the standard version or $297 for the super pack — a one-time payment with free updates and a 30-day money-back guarantee.
Is Matt Diggity still active?
Yes. Matt continues to run Diggity Marketing, The Search Initiative (his SEO agency), and Authority Builders (his link building service). He also hosts the annual Chiang Mai SEO Conference in Thailand and is active on YouTube and X sharing SEO insights and testing results. He hasn't disappeared — he just pulled the course while the content site model finds its footing post-HCU.
Is Affiliate Lab a scam?
Absolutely not. Affiliate Lab is one of the most respected affiliate marketing courses ever created. Matt Diggity is a legitimate SEO practitioner who built his reputation on testing real strategies on real sites. The closure has nothing to do with legitimacy — it was a principled business decision by a credible instructor.
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Hi Drew,
Great review I, was hoping that you would have a breakdown of costs involved with the course. I did have with the TASS review. Are there any other costs involved such domain name, Ahrefs and what not?
Hi David, the costs are pretty much the same but there are other options as well. I will update my review to reflect this.
Hello Drew,
Nice review. I have seen in a few reviews about Affiliate Lab that it teaches risky SEO , grey hat stuff,PBN and link building strategies that could potentially land us up with Google penalties and the risk of getting banned. Is this true? Could this course be overwhelming for a newbie like me with almost nil SEO knowledge? Your guidance will enlighten me.
Hi Xavier, there is a section on PBN’s but Matt explicitly says that if you’re new that you should avoid doing this. The backlinking focus is on outreach and there is plenty of training on it so it’s newbie friendly. Don’t worry if you’ve never done SEO before. Everything is broken down for beginners so it’s going to be easy to understand. I hope that helps!