Affiliate Lab Review: Matt Diggity Course – All You Need to Know (2023)

Welcome to my Affiliate Lab review, an affiliate marketing course by Matt Diggity.

I'm a real member of Affiliate Lab and I spent a couple of weeks analyzing the course contents. 

With over a decade of experience in my 6-figure a year affiliate marketing business, I've bought numerous courses (over 40, crazy I know!).

With my expert eye and many years of experience, I can quickly identify a top-notch course or one that is not worth your time.

In this review, I will discuss the Affiliate Lab's quality of training, reputation, support, and value for your money.

You'll learn things like:

  • How it compares to other courses
  • Is it legit?
  • Pros and cons
  • If you can make money with this course

Let's get started!

What is the Affiliate Lab?

The Affiliate Lab is an affiliate marketing course created by Matt Diggity.

The goal of the course is to help you build an authority site that will rank well on Google. You will learn how to choose a niche that will make you money, write content that converts, do on-page and off-page SEO, how to get featured snippets, backlinking, and more.

You'll even learn how to flip the site for a massive payday. Some people make 6 figures on selling these authority sites!

Who is Matt Diggity? (And Why You Should Listen To Him!)

Matt Diggity is the founder of Affiliate Lab. He's also a pretty smart guy being a former electrical engineer. 

Once he discovered affiliate marketing, he quit his engineering job and went guns-a-blazin' into being a full time affiliate marketer.

He now runs a porfolio of over 100 successful sites.

He runs other online ventures called Leadspring and Diggity Marketing.

He's also an SEO consultant for both beginners and at the agency level, runs The Search Initiative, a client agency, Authority Builders which is a backlink service and he's also the host & keynote speaker of the Chiang Mai SEO Conference. That's in Thailand BTW - my second home and the home to many digital nomads.

Anyway, It's safe to say that Matt Diggity is LEGIT. He doesn't need to flash expensive cars or homes to hook you. His outstanding accomplishments have proven to be a testament of his abilities.

So yea, that's why you should listen to him. Agreed?

How Can You Make Money With the Affiliate Lab?

The Affiliate Lab is going to help you build a super authoritative website in almost any niche. 

You will make money whenever someone makes a purchase from affiliate links on your site.

Affiliate marketing is where you don't need to have your own product. You simply promote someone else's product and if you get a sale, you make a commission.

Here's a simple diagram of how it works:

It's the BEST business model in my opinion because you don't need to create any products and you can work ANYWHERE you want.  That includes the beach!

Affiliate Lab Offers Many Bonuses

Along with the 34 modules of core training, you also get a set of "bonuses" that are going to give you an advantage over other affiliate marketers.

These are all separate courses or "blueprints" outside of the core training.

Here's what you get:

  • Website Flipping Masterclass - learn to sell your site for huge profits
  • The Beginner Lab - learn how to set up WordPress, plugins, schema, etc
  • Downloadables - these checklists help you keep on track 
  • The Truth About Penalties - How to recover your site if you get slapped by Google
  • Outreach Masterclass - Learn how to do outreach and get high quality links to help rank your site
  • The Affiliate Email Marketing Masterclass - Learn how to do email marketing like a pro and earn extra affiliate income
  • The Affiliate Portfolio playbook - Learn how to scale your business with SOP's, hiring writers, managers, etc. (only if you want to!)
  • Optimize Your Life - Take a break from affiliate marketing and learn all about health & wellness. There's a reason for this module - it will help your business!
  • SEO Testing - Learn the how and why of running SEO tests on your site
  • The Content Scaling Playbook - Learn how to level up your content writing
  • Topical Authority Masterclass by Koray Tuğberk GÜBÜR - Learn how topical authority can get you huge gains in Google without any links
  • 301 Redirect Mastery - Learn how redirects improves your domain authority for higher ranking
  • AI Content Generation Playbook - How to generate excellent AI written content undetectable by Google or your readers

The course gets frequent updates. When I originally got the course and wrote this Affiliate Lab review, only the above blueprints in the image above existed.

Since then, The Affiliate Lab has added 7 new bonus blueprints. Here's a screenshot of them below:

new bonus blueprints

I will include more about these modules or "blueprints" if you will in my Affiliate Lab Updates section.

How Much Does Affiliate Lab Cost?

The regular price of the course is $997.

However, if you get it through this link here, you'll get an instant discount of $200 off. There is a monthly payment plan available which you can see at checkout.

There are NO upsells. Updates are included for life as well, no need to purchase the course again.

Refund Policy

Unfortunately, there are no refunds with Affiliate Lab. Matt's reasoning is that he wants to take on serious students only. Tire kickers need not apply.

Is Affiliate Lab Legit?

Probably the best way I could tell you that the Affiliate Lab's training is legit and pure gold is to just look at what Matt Diggity has accomplished in affiliate marketing.

Let's look at his other business, Leadspring. People that have profitable websites but want to make even more money partner with Leadspring. Leadspring does all the legwork to double and even 10x your profits. Any profits above what you are currently making are shared 50/50.

Why do I bring this up? Matt currently has 100 affiliate sites managed with Leadspring. All the tactics that are used to supercharge affiliate websites are taught in Affiliate Lab. I only need to cite this one example as to why I know that Affiliate Lab is the real deal. This is because Matt and his team know how to build profitable websites.

Is Affiliate Lab a Scam?

Clearly not, as referenced above. I've never heard Affiliate Lab called a scam - ever. I suppose someone that buys it, doesn't apply the training, and then can't get a refund might call it a scam. But that's very far stretched.

Who is the Affiliate Lab For?

The Affiliate Lab is for people looking to make money online with an affiliate marketing business. You will be building an affiliate site in a specific niche. It's for those that want to have a digital asset that will be built out over time.

If you are looking to make a job-replacing income, the Affiliate Lab has all the tools to help you with that goal.

This is not a get-rich-quick scheme and those that take the course need to have patience because ranking a website in search engines does take time.

The knowledge gained in this course could allow you to build multiple affiliate sites in many different niches.

Who is Affiliate Lab NOT for?

The course is not for those that are expecting to make money online quickly. As mentioned above, it's going to take time. It's also not for those that won't have the patience to build a website and write content.

There is a fair amount of work involved when building niche sites as an affiliate marketer. If you don't have the patience, then this course may not be for you.

It's also not for those that want to focus on paid advertising. There is no Facebook or Google Ads training in this course. The focus is on search engine optimization.

Is Affiliate Lab Suitable for Beginners?

Yes, the Affiliate Lab is suitable for beginners. There's a TON of training in this course and the reason for that is simple. Matt Diggity wanted to make sure that all aspects of building authority affiliate websites get covered.

What I like is that there is no guessing as to what's in the training. Every acronym or technical term is explained and you're never left with a "deer-in-the-headlights" type of confusion.

So yes beginners, do not fret.

Affiliate lab is perfect for you, even if you have never built a website before.

Do You Need to Know How to Build a Website?

No, it's not necessary.

The Affiliate Lab teaches you to build a website using WordPress. While there are other options like Wix or Weebly, Matt Diggity swears by WordPress and so should you. Don't mess with other content management systems. WordPress is where it's at.

And do not worry. If you have never used WordPress before, full training is provided. You don't need to know Html or have any coding skills.

Having some knowledge of WordPress is a plus, but not a requirement to take this course.

Does Affiliate Lab Help You do Niche Research?

The short answer is yes. In fact, there is a whole module dedicated to niche selection. Most affiliate marketing courses will just tell you to choose a niche that you are familiar with. While that can help, if there's no money to be made in that niche then there's no point.

Affiliate Lab provides you with a niche grading tool. It helps give you guidance and gives you a quantitative answer to whether or not a particular niche is good to get into. Once you run it through the tool, you'll know if it's wise to get into it or not.

No other course offers this tool because it was built in-house and is proprietary to the Affiliate Lab. Don't be fooled by the simplicity of it being in an excel sheet. It's actually very intuitive.

Are Students Getting Results With Affiliate Lab?

Here is some feedback from actual students:

Davis N. "I really appreciate the personal response; I've really enjoyed the LAB so far. I only joined this weekend, but it is already one of the best marketing courses (I've bought more than 40)"

Nathaniel D. "I'm actually going back and redoing the whole course. Thanks Diggity this is probably the best course on the internet for just properly designing a website even never mind ranking"

Michael Erik K. "best investment I have made in terms of SEO education!"

Pushkai G. "Hi guys, Yesterday sold my first affiliate product on new website. Thanks god and Matt Diggity for your great content! -😀feeling happy."

Samuel D. "ok thanks mate. Btw happy with the purchase of your affiliate lab course. its probably the best thing ive seen in the last year or 2. Actually efficient, concise very useful info, no messing about."

Here's a couple fresh posts I recently saw in the Facebook Group:

Is the SEO Training White or Black Hat?

Matt focuses mostly on white-hat SEO but he has been known to toss some "black hat SEO" into the equation. He does this carefully though and knows how you can stay out of trouble.

The White-Hat SEO focuses on getting links from other authoritative websites in your niche which will get you a huge boost. There's a few other strategies that are white-hat but I don't want to give away all his secrets here. You'll need to get the course to find out! 😉

Affiliate Lab Course Review - Inside the Modules

The main course has 34 modules in total. More are added when updates are made. Training is split between Matt Diggity himself, and his lead trainer, Jay Yap.

All the training is done in over-the-shoulder style format. You'll never see Jay or Matt speaking, you'll just hear their voice.

Here's a sample of what the layout looks like in the members area:

Video Walkthrough

Would you like to see a video walkthrough of the course before reading my review about the content? 

To show you that I am a member of the Affiliate Lab you can watch my video below where I log in and walk you through the course. 

Click to play

The core training consists of the following:

  • Introduction
  • Niche Selection - how to choose a niche, do keyword research & niche grading tool
  • Onsite SEO - 8 modules dedicated to onsite SEO
  • Monetization - how to set up your affiliate links
  • Conversion Rate Optimization - a fancy way of saying making more sales
  • Offsite SEO - 9 modules dedicated to offsite SEO
  • The Kitchen Sink - How to get your site unstuck from page 2 and beyond
  • The Medic Buster - links to various updates within the course
  • The Authority Site Module - what, how, and why of Authority sites including backlinking
  • Bonus Module - Core algorithm updates, site flip case study, etc.

There is over 24 hours+ worth of videos and updated content is added regularly.

Here are the details on each module in the members area:

Module #1 - Introduction

In this module, there are 6 videos which really just are your typical "welcome to the course" videos, what to expect, how to join the Facebook group etc.

Module #2 - Niche Selection

Six videos that cover topics such as Introduction to Niche Selection, the differences between Niche and Authority sites, how to pick a niche, and  a nifty tool to grade a niche. 

Matt isn't fond of using Amazon for affiliate stuff and also explains why in this section but also shows you how to find non-Amazon affiliate programs.

One of the hardest things to do is choose your niche and this module covers it well. It also gave me some ideas for niche selection and how to approach it next time.

Module #3 - Onsite SEO

The onsite SEO module includes 9 sections. To give you an understanding of what onsite SEO is, it's basically setting up your site the proper way for browser consumption.

In other words, you want the search engines to understand what your site is about, have no errors, and make it easy for the spiders to crawl it.

Think of it as your foundation. If your site is set up properly with all the bells and whistles, then the search engines will favor your site over others that are not.

Introduction, Domains & Hosting

These two modules give you an overview of what onsite SEO is, how to choose a domain name, where to purchase one etc.  

Keyword Research

This module takes a deep dive into keyword research. There are 6 videos that cover the entire process, how to gather & assign keywords, how to speed up the process to find keywords., etc.

Once you have your niche, the next step is determining which keywords to go after. This module gets into a lot of detail and its work - but if you follow along you'll understand why it's so important. 

Site Architecture

In this module, you are going to learn how to properly structure your site based on the keyword research you did in the previous module.

You are also going to learn how to master the concept of "siloing" on your site. Essentially this is just organizing your site based on topics, etc. 

Also discussed is Topical Relevance. In order to rank a page well, it must have topical relevance and Matt discusses how to do this in the module.

Finally, you're going to learn how to do interlinking on your site and how this effective onpage optimization can help you rank in Google.

Content Building

So you have a high-ranking website - who cares about quality content right? Anyone who believes this will lose a lot of potential sales.

Having high-quality content keeps people on your page, encourages them to read your content to get to your offers, and builds trust so people BELIEVE you - which is all too important.

That's what this module is all about and shows you how to get quality content with content providers, what the proper content length is, and more.


Site Building (Single Page)

I was glad to see that Matt uses both Wordpress and Thrive to build pages. This is what I use and would recommend it also. Every page that you create needs to be fully optimized so the search engines will like it. Remember that in SEO, you don't rank websites - you rank pages of that website, which will also include the main page.

In this module you are going to learn: 

  • How to upload your content to your website
  • Create child pages for your silo
  • Where to find images and using alt tags the right way
  • Where to find videos and where to place them on your page
  • How to add structured data like tables & lists
  • How to set up a table of contents for pages with a lot of content

Site Building (Site Wide)

This module is all about how you are going to optimize your entire site for On-Page SEO. The following topics are covered: 

  • How to properly pick a theme that suits your website and niche
  • Menu's - what to include and not include + proper setup
  • Set up your sidebar
  • Set up Misc pages - about, contact, etc
  • SEO & XML sitemap plugins
  • How to index onsite pages & how to audit your website
  • using Clicky to get site stats
  • How to set up your rank tracker properly

Onsite Optimization

Matt uses the analogy of a car to explain how SEO works which makes it really easy to understand for those that haven't got a clue what SEO is.

So in this module, you're going to learn some very technical aspects of SEO to charge up your site. Don't be scared by the terminology, you'll be guided step by step and become an expert once you're done with this module.

Matt refers to the "Three Kings" of Onsite Optimization which includes understanding the following:

  • Subheading Optimization
  • Keyword density in's & out's
  • How to implement siloing the right way
  • "The extras" - bells & whistles that finish off the optimization of a site
  • How to implement schema markup
  • TFIDF optimization
  • NLP processing Optimization
  • How to use Surfer (Michael Suski Webinar)

Featured Snippets

This is a very powerful technique where Matt shows you how you can steal Featured Snippets.

What's a Featured Snippet? This is the top result from a search query which usually includes an image and an answer to a question. It was previously known as "position 0" but is now considered the number 1 position and the most desirable.

This module is going to show you how to steal this snippet, even if your page is ranking on the second page of Google.

In the example below, I did a search for "how to scuba dive" and this was the Featured Snippet result I got:

So imagine having your site in this Featured Snippet for whatever niche you are in. As you can see it's very powerful. 

The only downside would be that sometimes if someone is looking for a very quick answer, it might already be provided without having to click on your site link. However, based on my own experiences it wasn't enough and I almost always clicked on the link to get more info.

So in this module - Matt is going to show you the best chances of you being able to "steal" this search result from your competitors. Very cool!


This is a very short section where you will learn how to cloak your NON-Amazon affiliate links. You're also going to learn how to make Amazon-compliant affiliate links. 

Also discussed is where to put your affiliate links, how many you should have on your page & more.

CRO (Conversion Rate Optimization)

What is CRO? Essentially this is where you make adjustments to your site so that your current visitors are doing what you want them to do and more often.

This module is going to teach you:

  • How to get people to stay on your page, lowering your bounce rate
  • How to get them to read all the way to your offer
  • How to optimize both your content and CTA's (call to action)
  • How to work with affiliates to get higher payouts

Website Maintenance

In this module, you are going to learn what you need to do with your site after it is built.

This includes how to keep your site updated with fresh content, how to use SEMRush to find out what you're accidentally ranking for, how to find new content ideas & how to update your content & rewrites.

Module #4 - Offsite SEO

What is offsite SEO? Offsite SEO has to do with links that point to your site. Affiliate Lab teaches you how to get high quality links to get your site to page 1.

Here's what's in the Offsite SEO section:

Introduction to Offsite SEO

This module just has one video where Matt explains what you are going to learn with OFFsite SEO.

Creating a Google Persona

If your plan is to create many money sites in the future, you're much better off creating a persona. Having a "face" to a website builds trust and trust is one of the foundations of a successful website.

This module walks you through the process of setting up your persona from setting up a Gmail account to walking you through all the correct settings for Google Search Console.

Social Fortress Creation

A social fortress is a collection of social profiles that surround and link to your money site. These would be branded entities of your site which you'd create with socials like Pinterest, Gravatar, Twitter, Youtube, etc.

Every legit online business has social properties and so should yours. This builds one of the most important foundations of your business discussed earlier which is trust.

The module is pretty extensive and shows you how to set up these profiles individually for the main ones - I counted 9. You can also do many more, just make sure they have good domain authority and aren't spammy.

Anchor Text Analysis

Having the proper anchor text enables Google to determine what your site is about.

Matt teaches you in this module how to properly optimize your anchor text. If you get this wrong, your site's pages could take an abnormally long time to rank, or your site would be over-optimized which will negatively impact your rankings.

In SEO, this is one of the most important things to understand. Get this wrong and you'll be pulling your hair out wondering why your site isn't ranking.

Keep in mind that anchor text is just a part of off-site SEO but it's important. Matt explains this well in this module which isn't discussed at such length in other courses.

Local Citations

If you do SEO for local businesses you're well aware of the importance of local citations. But did you know you can use these for affiliate sites as well?

Matt explains how local citations work great as pillow anchors, inner page link diversity, branding & trust, foreign search relevance and are also either free or very cheap in price.

Social Signals

You're going to learn about social signals and how they positively affect the ranking in Google. If you're not using them yet, this is a really good guide on why and how you should use them.

The Bulletproof Backlink Strategy

Backlinks are still the #1 offsite ranking signal in Google. This will likely never change.

Topics covered are the Sandbox phase, Timeline Trustworthy Phase, how to select links & anchors, dealing with anchors during outreach, link velocity, pillowing, skyscraper technique, link diversity, and how to negotiate for cheap link insertions.

This module has 12 videos and is one of the largest ones. I can't do this module enough justice by doing a quick review on it but I will say that it is very detailed and even if you're a beginner, you're going to know how to send backlinks to your site effectively once you're done. 

Optional - PBN Linking

A PBN is a "Private Blog Network" where you would get domains that have existing age and natural backlinks. They are either auction or expired domains or directly from the owner. You would re-purpose the site and use it to link to your own website.

This module is going to teach you how to get these domains either from auctions, vendors & pbn owners.

If done properly this can be very effective but if you don't know what you are doing it can slap you in the butt. This is why it is included as an optional linking method. However, Matt will teach you how to do this properly & effectively.

Tier 2 Link Building

Tier 2 Link building is where you build links to the pages that link to your site. This gives the links that are pointing to your site even more power. The end result is better rankings. To get technical, it increases the page authority of your Tier 1 links.

This is a relatively new module that I just had to add to my Affiliate Lab review. It teaches you the best links to build to your Tier 1 properties and discourages you build links such as GSA (automated links from various sources) social comments/bookmarks, directories, blog comments and even building past the second tier. Even web 2.0's don't work for tier 2 links anymore!

What works for Tier 2 links according to the Affiliate Lab is:

  • PBN's
  • Link Insertions
  • Guest Posts

The Affiliate lab recommends using PBN's for your Tier 2 links. Now, you might have heard some bad things about PBN's, but it's pretty safe to use these links to point to your Tier 1 links. I would not recommend using PBN's to link directly to your money site.

Module #5 - Technical Audits

From time to time you may need to run an audit on your website. This could be due to any of the below factors:

  • When your site experiences a ranking/traffic drop
  • Improving the overall SEO of your site
  • Debugging your website of future issues

I found this module to be very beneficial and picked up a few pointers myself. As your site grows, you're going to run the risk of others that are spiteful, jealous, or just want to harm your site for their gain so taking these precautions and actions are going to keep your site from being negatively impacted.

Module #6: The Kitchen Sink

The Kitchen Sink refers to when a site gets stuck. Do the pages on your site remain stagnant in their positions in Google and just don't seem to move? Here, you're basically going to throw the kitchen sink at it all at once to help move the needle.

Matt has done a ton of testing on how to get sites unstuck and passes this knowledge off to you.

The strategies that you are going to use to get your site moving are as follows:

  • Site size explosions (SSE's)
  • "The Setup" Technique
  • Content and Mark-up Injections
  • Topical Relevance Audits
  • The Little Things That Count

While this may not seem very clear as to what these can do to help, once you're done with this section you are going to be able to put a plan in action to get your site unstuck.

Module #7 - The Medic Buster

This module is really just a collection of links to parts of the course for important updates. It's also a quick reference that links to important training such as trust factors, author boxes and attribution, schema markup, subtopic coverage, content briefs and more.

Module #8 - The Authority Site Module

This module focuses on the pros and cons of authority websites, why you should consider building them and an overview of this type of website.

Authority websites typically focus on a higher level of categorization such as home furniture, crossfit, golf, etc.

The benefit of an authority website is that once trust is built, new pages tend to rank easily and faster.

This module will teach you all things related to authority sites including:

  • Technical SEO
  • Theming
  • Optimization
  • Content
  • Monetization

What I liked about this module is that Matt addresses all the mistakes that can happen when building an authority site. That learning is passed onto you so you will be off to good start.

Here is a summary of topics in Module 8:

Authority Site Introduction

Just a quick introduction on what authority sites are compared to niche sites.

Building Authority Sites

In this section, you're going to learn all about titles and domain names and why it's important to choose correct names for them.

You'll also learn about how to properly structure an authority site with both a basic and advances approach, Matt also provides some examples of authority sites so you can visualize what they look like and how you can model yours.

Also discussed is how to get content. What's important here is to introduce new topics and niches onto your site so you don't confuse Google as to what your site is about. This is very valuable because too many sites have so many different topics and it just makes the Google bot confused. Be very clear with your main topic and you'll be fine.

What's also important with authority sites is ensuring that you are balancing commercial vs informational content. Matt explains why this is important and why not doing so can hurt your rankings. 

Backlinks for Authority Sites

Affiliate Lab strongly suggests to only obtain white hat backlinks. This will be primarily from outreach links. Outreach is where you contact a blog or site in your niche and ask them if they will accept a guest post. This guest post will link back to your site. The more links you get, the more you build up your site's authority.

What to do When you Hit Authority Mode

When your site starts hitting authority mode, that's when posts you publish start to insta-rank. That's a good thing. You're going to learn here what to do next when this happens.

Authority Site Pitfalls

It's important to know some of the common pitfalls with Authority sites. Discussed are issues like page speed, keyword cannibalization, indexing, orphaned pages and more. You'll learn how to combat these issues so that your site is healthy and continues to rank.

The Influencer Pitch: Building Real E-A-T

E-A-T which is Google's Quality Rater Guidelines on "Expertise, Authoritativeness and Trustworthiness" is explained in this part of the course. If you don't understand how to write with E-A-T, all is explained in this module.

What's Next & Bonuses

This is where Matt wraps up the course but then even throws in some extra training. You're going to learn how to scale up your site and then eventually flip it for huge profits (if that's your plan)

The Bonus module includes some interesting webinars including one from the Chiang Mai SEO Conference in Thailand and also a video where Matt discusses the Google May core update. 

A quick point to make is that this shows Matt keeps the course up to date and especially with important topics that can affect SEO.

This wraps it up for a summary of the core modules in the course.

Other Affiliate Lab Reviews

I've seen other reviews out there and most of them are positive. My affiliate lab review is based on actually going through the course, not just regurgitating what is found on the sales page.

I did have a good laugh at some other "reviews" comparing the Affiliate Lab to Wealthy Affiliate.

Folks, Wealthy Affiliate is a joke compared to Affiliate Lab.

Let me explain. First of all, yes, WA has more members and has been around longer. However, the training is way outdated and the course is like a cult. WA's main goal is to get you to sell the course as an affiliate. Their entire business model relies on the constant sale of their course.

Affiliate Lab is just part of Matt Diggity's portfolio. He's got many other businesses and if Affiliate Lab went away tomorrow, it wouldn't hurt him at all. The goal of the course is to deliver quality, up-to-date content for serious affiliate marketers - not stay alive based on how many memberships are sold.

Private Facebook Group

Along with your membership, you get access to the Affiliate Lab private Facebook group. Currently, there are 2.6K members. It's a great place to connect with Matt Diggity and his team, along with other members.

You'll be able to share successes, ask questions, get inspiration, and just a place to go to if you're feeling stuck. It's an active community with several new posts each day.

Affiliate Lab Updates

Updates to the course are frequent. Matt Diggity sends out an email to all lab members whenever an update is made to the course so it's easy to find.

Here's a sample of one of those emails:

Here are some of the recent updates made to the course:

1. Topical Authority Module: This is what Matt is talking about in reference to the above screenshot. Koray is an expert with Topical Authority. It's something you need to pay attention to if you want to understand how to rank your website without building backlinks. I am working through that training and it's pretty awesome 😀

2. Web Copy Masterclass: Kevin Meng is one of the best copywriters in the affiliate marketing world.

3. The Three Kings Revisited: This is one of my favorite updates in the Affiliate Lab. Google has been changing the way they use Title tags in the SERP's and Matt teaches you how to capitalize on this.

4. SEO Testing: With this update, Matt brings on guest Nick Swan to show you how to make a more structured and process-driven approach to SEO.

5. AI Content Generation Playbook: With Ai Writers becoming increasingly popular, Matt released a new module that shows you the best way how to generate SEO-friendly Ai content. You will learn how to do it correctly without getting penalized by Google and how to scale your AI content.

As you can see, Matt Diggity's Affiliate Lab is no slouch. When Matt finds out new things from his testing and when new information is available that can help you as a member, you'll get it.

These are just some of the updates and will add them here as they come in.

Is Affiliate Lab Worth the Money?

The affiliate Lab is a bit on the high end of cost at $797 even with the discount. However, with the course being taught by someone who has been in this business for a long time and manages a portfolio of over 100 successful affiliate websites - I'd say it's worth the money.

I would never suggest you buy a course from any online guru that shows off his flashy cars or lavish lifestyle. You won't get any of that fakeness from Matt Diggity.

He's proven. And I think what he's asking is worth it.

Affiliate Lab VS The Authority Site System

You might be aware of the course - The Authority Site System by Authority Hacker. These two courses share the same goal - to build a profitable authority website that ranks in Google and makes you a lot of money.

These two courses directly compete with one another. But which one is better? Both teach you how to build an authority niche site, and both come from very reputable trainers. However, The Authority Site System is based on a case study site where you follow along and build your own.

The Affiliate Lab doesn't have this but still shows you around WordPress. TASS is more hand-holding and Affiliate Lab is more theory if I were to sum them both up.

What I like About the Affiliate Lab

Here are some Affiliate Lab pros and some good reasons why you might consider getting the course.

Taught by Matt Diggity, a Leading and Proven Affiliate Marketer

I don't need to tell you again who Matt Diggity is. But the point here is that you need to choose wisely who you learn from. Do you want to learn from some unknown that appears to be successful because of the car he drives or someone with a proven track record?

The latter wins all the time.

Video + Text Training

There is some supporting text at the end of each video. However, this is not a summary of the video. It really just lists some key points like what you'll learn, pitfalls to avoid and will include a list of resources when mentioned.

No Fluff

The Affiliate Lab cuts through all the useless talk and gets straight to the point. There is no wasted time on any lesson. At times I found myself reducing speed on the lessons just so I wouldn't miss anything.

Seo Strategies go Through Vigorous Testing

Matt Diggity has over 100 affiliate sites that he does SEO testing on. After determining if a strategy is going to be worthwhile to include in the Affiliate Lab, he will add it.

Not many other Guru's do this as they don't have the capacity to test. Matt has this at his disposal so he passes his findings off to you. There have been quite a few suggestions as of late like ensuring that your H1 Tag matches your Title tag for example. If you want to know why, get the course!

Always Looks For Outside Talent

Matt keeps tabs on what is going on in the SEO world and is always seeing what others are doing. One such example is the Semantic SEO strategy that an SEO from Turkey has developed. This guy was able to rank a site on Google without any backlinking. He was so impressed that he got him to teach his team the very same strategies.

You'll now find this training in the affiliate Lab.

No Upsells or Hidden Surprises

There are no Upsells with Affiliate Lab. When you pay for your membership, you get your login information and you're good to go. It's a complete course and you don't need to pay for anything extra.

Video Speed and Quality Enhancements

If you want to speed up or slow down the training, you are able to do so. The lowest speed is 0.5x and the highest is 2x. This really helps if you want to buzz through certain sections or slow it down when necessary.

Checklists for SEO

The Affiliate Lab's process for both on-page and off-page SEO can be quite complicated. What I found very beneficial were the checklists that you can download. This will provide all the steps in an easy-to-read format that was discussed in training.

This way, you'll never miss a step because it's all right there.

What I don’t Like About the Affiliate Lab

No course is perfect. Here I outline some things I wasn't too happy about.

Content Module Focuses on Outsourcing

Although you're provided good information such as how long your article should be based on your competition and how to write content briefs, there seems to be more focus on outsourcing. A lot of people will likely write themselves, so I think this section should be 'beefed up' a bit more with respect to tips on writing the content yourself.

No Refunds

This one is self-explanatory. It won't apply to you if you don't want a refund but in the case where some people get buyer's remorse, they might be disgruntled that they can't get a refund.

May be overwhelming for some - due to the huge amount of content! (but that's a pro really!)

There's a ton of information to take in with the Affiliate Lab training program. This is certainly not a course you can bang through on a weekend. You're going to have to take a lot of notes and really absorb what you're being taught.

It's all very methodical though, as everything is taught step by step.

Alternatives to the Affiliate Lab

Option 1 - The Authority Site System

I mentioned earlier that the Authority Site System competes with the Affiliate Lab. Therefore it's a worthy alternative.

TASS teaches you similar fundamentals - how to build a website, do on and off-page SEO, build backlinks, and rank on Google.

It's $599 which is slightly cheaper than the Affiliate Lab.

There are some subtle differences with strategies, but the courses are similar. As I mentioned earlier, TASS uses a case study website where they build it from scratch. To some, that might be an advantage.

My review goes into more details so if you want to learn more, have a look here.

Option 2 - Savage Affiliates

Savage Affiliates shows you how to build a website on WordPress just like Affiliate Lab does, but does not focus too heavily on SEO. The goal is to rank on Google for passive income, but it also includes modules on Funnel building, Facebook ads, Google ads, email marketing and social media marketing.

It's also very inexpensive at just $197.

For those looking to expand beyond SEO with their site, Savage Affiliates could be a good option. Learn more here.

Final Thoughts on The Affiliate Lab

In wrapping up this very long Affiliate Lab review, you can see this course has what it takes to help you build a profitable affiliate marketing business.

Affiliate Lab offered an incredibly comprehensive approach to affiliate marketing, with impressive attention paid to even the smallest details. 

Matt's engineering experience has prepared him perfectly for SEO - his methodical, detail-oriented approach is coupled with an abundance of testing to ensure top results.

Affiliate Lab is the LAST course you are going to need.

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Drew Mann

2 thoughts on “Affiliate Lab Review: Matt Diggity Course – All You Need to Know (2023)”

  1. Hello Drew,
    Nice review. I have seen in a few reviews about Affiliate Lab that it teaches risky SEO , grey hat stuff,PBN and link building strategies that could potentially land us up with Google penalties and the risk of getting banned. Is this true? Could this course be overwhelming for a newbie like me with almost nil SEO knowledge? Your guidance will enlighten me.

    • Hi Xavier, there is a section on PBN’s but Matt explicitly says that if you’re new that you should avoid doing this. The backlinking focus is on outreach and there is plenty of training on it so it’s newbie friendly. Don’t worry if you’ve never done SEO before. Everything is broken down for beginners so it’s going to be easy to understand. I hope that helps!

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