Hey, Drew here. Welcome to my much anticipated review on Clickbank University 2.0! You'll be pleased to know I bought into the course and my goal here is to tell you what it's all about, who it's good for and whether you should pick it up or not.
You probably already know it goes for $47 a month. You probably know it's creators are Matt Hulett, Justin Atlan and Adam Horwitz.
What you're curious about though is - is it worth it for you and should you buy it. Right?
Now, i'm not sure how much of the flashy sales stuff you watched or how much you know about the course already.
Clickbank University 2.0 is a Bit Different From Most Affiliate Marketing Courses Out There
There's 2 options that you can learn. Pick one, or do both! That's your call.
- Learn how to create and sell your own product as a vendor
- Focus entirely on the classic affiliate marketing model where you sell other people's products.
I personally prefer the latter where you focus entirely on selling other people's products rather than creating your own. I think most people getting into this program will choose this option as well.
Creating your own product takes a lot of time and money. This is something you should consider doing only after you've done well selling other people's products. Perhaps you could create a BETTER product of the one that you are promoting. There's a tip for ya!
Some Things to Know if You Buy This Course
If you dread upsells, I hate to burst your bubble but you're going to get some. They're a doozie.
Here's the first one:
Do NOT buy the Clickbank Builder 2.0!
For $594 they are going to try to convince you to buy their builder which is really just landing page building software. Skip it.
There are better solutions available for WordPress page builders. My favorite one and the one I use on my site here is Thrive Architect. It's probably the best out there and only $67 for a single license, saving you $527. You can get Thrive Architect here. But, you don't need it right now so can come back later for it.
This one really bugged me. I mean you already are paying $47 a month for training, why shouldnt you get all the training? They want an additional payment of $97 for some advanced stuff. I skipped this part because I think it's kind of insulting to not have this included. If you get it please let me know what you think. I think it's not worth it.
Off to the CBU Members Area
On the main page of the course you'll get a welcome video from Adam and Justin. The video explains how to navigate around, how to get started, etc.
This is where you are going to decide if you want to be an affiliate or a vendor on Clickbank. Adam teaches the affiliate side while Justin teaches how to become a vendor where you'd create your own product and affiliates would promote it.
There's a few menu options but the two big ones are vendors and affiliates (choose one) and then there's a traffic section and a tools section. You'll also find access to the live webinars which you'll need to sign up to and the CBU forum as well.
The affiliate training module is conducted by Adam and is an 8 week program. To gain access to the full 8 weeks up-front, you have to enter your name an email on a form to get access. If you don't, you'll have to wait for the rest of the modules to unlock.
Let's break down these modules so you understand more of what you'll be getting inside. Pay attention to this part.
Week 1: Affiliate Marking on CB
Just 3 videos in this first week totaling approx 18 minutes. Your first week will be done in less than 20 minutes. Short week for you. Go grab a beer.
Week 2: Understanding Affiliate Marketing
Another short week with about 25 minutes of training. If you know the basics of affiliate marketing and have a general understanding of Clickbank, then this section will bore you. There's also no secret when it comes to products but it's a combination of your passions and what sells which Adam states. Very general stuff and nothing groundbreaking here.
Week 3: Finding Your Passion
In this module you are going to learn all about why promoting a product you are passionate about will help you with your success. You will learn how to research products and how to choose the right one to promote. Be careful with huge niches like health & fitness which is mentioned here. They are super competitive so if you choose this, you better niche down. Meaning, choose a sub category of a subcategory, i.e. - Lose weight on thighs for women 40 & over. Just as an example so you know what I am trying to get at.
Week 4: The Ultimate Affiliate Funnel
You'll get about 25 minutes worth of training in week 4. In the traffic section, Adam tells you that traffic should be sent to a landing page where you'll collect emails and market to these customers over and over. This is the correct strategy to build a long lasting business. Do not send traffic straight to the offer. The affiliate funnel 101 is all about offering something for free in exchange for an email. In the "building squeeze pages" video Adam tells you how to build a squeeze page with their product - the Clickbank builder. Again, do NOT buy this expensive software. Go with Thrive Architect instead, It's much cheaper and WAY better.
Week 5: Free, Free, Free - Always Over Deliver
This week covers the concept of "over-delivering" where you provide a ton of value for free. You'll learn how to build a relationship with your list. Without this it will be difficult to sell anything to them. You will also learn how to create content whether it be a PDF, a video, broadcasts, etc. Lastly, you will learn how to outsource this stuff so someone creates it for you. Strange enough, Adam mentions Elance. Elance is now Upwork and has been so for a few years now. Just exactly how old is this training? Even people in the comments section noticed this!
Week 6: Writing the Perfect Swipe
You'll be done week 6 in 20 minutes. Adam teaches you how to have the best chance for your customers to open their email and also make sure they click. The right subject lines and trigger words for clicks is his answer. Just so you know, you can't control this.
There's ways to enhance the chances but there are no guarantees. In some niches the open rates are higher than others. That is a reality no one can control. This section is all theory with no practical instruction. What's worrysome here is he's advocating "clickbaity" type headlines and anchors (text you can click on) that can trigger a spam filter. Then guess what - you'll go straight to your customer's spam box!
Week 7: The Email Blueprint
CBU 2.0 recommends using AWeber as your email solution. Personally I prefer GetResponse but then again I am biased because I've never used AWeber before. The custom workflows in GetResponse are awesome and fun to make. AWeber is ok I guess.
You'll get a basic over-the-shoulder video walkthrough of how to send a Broadcast email to all your subscribers. It's disappointing to see that you are going to be taught an archaic form of email automation. Adam walks you through a typical "autoresponder" setup where emails are sent based on intervals you set. This is old school! Nowadays we use "workflows" where you can track a customer's action and follow that up with a specific command. For example if the email wasn't opened, you can resend it after a few hours with a different headline or if i link was clicked, you can send more offers based on what was clicked.
What Adam teaches is the "dumb" way of doing email marketing which was introduced more than 20 years ago. You aren't learning the new way how to do email marketing.
Week 8: Scaling and Expanding
After a brief introduction Adam talks about traffic and how you should focus only on one method. He then will direct you to the traffic section, so nothing to learn here. Don't worry I will cover the traffic section to see what they've got. I've got you covered!
In opening the floodgates he again "talks traffic" but doesn't actually teach anything, You'll need to head to the traffic section. He does go on talking about how you can get traffic from Influencers, Facebook ads and Youtube traffic.
In creating a product it's just an intro to the Vendor section where you would create your own product and potentially integrate the email list you have built up.
Summary of The Affiliate Training
I feel like I don't even need to sum this up for you because you probably know already. If you haven't read above, please go back and read it. It's really important for you to understand what you are getting and not getting.
The training is incredibly light. It's mostly theory with no practical examples. It's outdated. To be honest with you I am shocked. I was expecting a lot more because i've read other reviews saying how great and how much content there is. WHAT? Unreal.
To REALLY put this in perspective. You can finish 8 weeks of training in less than 3 hours.
When you compare 3 hours of training to the 100 plus hours of training in a course like Savage Affiliates - well, I think you'll soon see how shortchanged you are with CBU 2.0. In the meantime you can check out my Savage Affiliates review here.
Let's hope the Vendor section will be better and more robust. That's next.
... This review is being continued. Please check back later! I promise it won't be too long as I am currently working on it.