Welcome to my Making Sense of Affiliate Marketing review. In case you don't know, this course was created by the very successful blogger Michelle Schroeder-Gardner.
I too read her blog and commend her on her huge success. What's interesting about what she does is that she includes her income reports on her blog for each month. Not many bloggers do this, (myself included lol) and it's something I might consider in the future.
Anyway, chances are you know about Michelle already and just want to know if her affiliate marketing course is any good, right?
Her course is hosted and created on "Teachable" which is a common platform for a lot of course creators. I do like Teachable for their clean layout.
One thing to note, this course is text based. you won't get any videos here. If you prefer to learn affiliate marketing through video, I would suggest you get Savage Affiliates instead.
Let's take a look into her course so you know what you are getting and i'll tell you at the end what I think of it and whether you should buy it or not.
WHAT'S INSIDE MAKING SENSE OF AFFILIATE MARKETING?
Like any course, it starts off with a welcome message and invites you to join the Facebook Mastermind Group.
It gives a summary of what you'll learn and talks about modules. Pretty basic stuff that you expect at the beginning of any course.
MODULE 1: WHAT IS AFFILIATE MARKETING
Here you will learn the basics of affiliate markeing and understand why it's important to bloggers and how they are missing out by not incorporating it.
She discusses how it's much easier than creating your own product, how the income generated is passive and how affiliate marketing is affordable to implement. You'll also learn of several suggested niches to get into that she recommends.
MODULE 2: HOW TO FIND AND APPLY TO AFFILIATE PROGRAMS
In this module you will learn about traffic and when you should apply to affiliate programs. You'll also learn how to determine what your readers want - this way you can match it up with an offer.
Relevance is also discussed and research tactics on how to find affiliate programs. Worksheets are also included with some lessons but I find taking notes in a notebook is much more effective.
Another section lists all the different types of niches you can apply for and the corresponding affiliate programs that are available. This is a pretty good resource but granted you can find this on the web too.
MODULE 3: FOLLOW THE RULES
This section is mostly about legal rules and the necessary steps you need to take care of when venturing into affiliate marketing. However, it only applies to the United States. If you're from another country you'll need to look into your own laws around affiliate marketing.
Added here is the discussion around no-follow links and why they are necessary for affiliate links.
MODULE 4: HOW TO GET YOUR READERS TO CONVERT
In this module you'll learn how to shorten and track your links with an plugin called "pretty links." It's the same plugin I use on most of my affiliate sites and you really don't need the paid version - the free one works just fine.
You'll also learn how to build trust with your audience which is an important factor for success. Also discussed is "click-thru-rate" which is essentially the effectiveness rating of a given affiliate link. You'll learn how to get better click thru rates with various tactics.
Also discussed is adding bonuses with your offer in order to boost sales and where and when you should use them.
You'll also learn how to improve your top ten blog posts. If you don't have a blog already, this section is of no use to you until you do.
MODULE 5: STRATEGIES AND WAYS TO PROMOTE YOUR AFFILIATE LINKS
This is a fairly large module but i'll try to condense it as much as I can. Hopefully you're still here! Anyway, the module starts off with an introduction on how you can promote affiliate products using 8 different methods. Some of these are tutorials, a blog post, interviews with the product creator, social media and more.
You'll also learn how to create successful affiliate reviews and why having a resources page on your blog is important,
You'll also learn how to market affiliate products through email. She suggests using Convertkit - which I don't recommend. I suggest you use GetResponse because its half the cost and allows affiliate marketing. I assume Convertkit does too but whatever - I like GetResponse and use it on most of my sites.
The rest of the module talks about promoting affiliate products on social media with an emphasis on Pinterest. I did find the Pinterest stuff pretty good as it's something I don't mess with right now but might in the future. However not every affiliate offer will work here so have to be creative.
Module 6: Rinse & Repeat
In this module you'll learn how to deal with your affiliate manager to get the most out of your campaigns. You'll also understand the importance of ensuring all your links stay valid, checking your stats, communicating with your affiliate manager and continually optimizing your top 10, Some advice is also given around sales during the holidays.
Again, most of the material in this module is good for those with existing blogs only. The info is common sense for the most part so nothing groundbreaking here.
In this section you'll learn how to get accepted into affiliate programs, more in-depth strategies into Pinterest, how to deal when and if a viral situation happens, how to increase page views and more. Some of this section comes from other guest contributors rather than Michelle herself.
There is a 30 refund guarantee with this product but it comes with a catch. You must prove you went through the material and took action. Not sure how you are going to prove that but if you're going to request a refund I am sure you can come up with something creative.
My Final Thoughts on Making Sense of Affiliate Marketing
Overall, I picked up some good tips here, such as in the Pinterest module and a couple of other suggestions.
However, I think this course is geared more towards those with an existing blog that is already making money. As a newbie, you'll still be scratching your head.
Also, there's no mention of how to get traffic, either through SEO or paid ads. It doesnt matter how good your on-page is - if you've got no traffic - you have no business! So in closing, this is pretty much a decent on-page course for bloggers on how to tweak it.
If you want to learn affiliate marketing from scratch, learning everything from A-Z, and along with SEO and Paid advertising, i'd go with Savage Affiliates. It's also the same price at $197 and you'll learn more. It's also helped me with my business.
My #1 Affiliate marketing Course recommendation
Making Sense of Affiliate Marketing Rating
Great for those with an existing blog that want to learn how maximize success. Newbies should consider my other suggestion.