eCom Success Academy Review 2021: Legit Course or Scam?

Welcome to my eCom Success Academy review for 2021

After buying this course and spending well over 26 hours going through it without pulling my hair out, i'll be able to tell you if you should buy it or not.

Afterall, if you end up spending $2500 on this thing and with no refund, won't you feel stupid if you realize it sucks or if it's not for you? ?

So if you want to make the right investment and not make a huge financial mistake, read on!

So What is the eCom Success Academy and who is it for?

Ecom Success Academy is an online course in drop shipping created by Adrian Morrison. He teaches you how to start your own ecom drop shipping business through Shopify.

You will learn everything in this course from setting up your store, picking a niche, creating Facebook ads and scaling your store.

When I purchased Ecom Success Academy – also known as ESA - a few years ago I paid $2495 for it. What irked me a bit was the no refunds policy but I bought it anyway.

Maybe you won't have to?

I was initially very hesitant to buy this course to be honest.

However, I felt that I was going to make my money back with ecom anyway, so the price tag was worth it, I thought.  I wanted to delve into Shopify Dropshipping, so I went all in.

Let’s take a look at the members area now shall we?

The first video is an introduction to the course and what you are going to learn which you'll see above. 

After clicking on the button to access the course material, it brings you to all the modules in ecom success center.


ESA now includes updates even for 2021 as shown in the most current menu of the course.

Adrian doesn't update that shirt though. It's still the same shirt from 2015?

The focus of these updates revolves around new strategies to find viral products, email marketing, mass conversion testing and building a 7 figure brand on Shopify.

But hey, if you look below you can just read it for yourself,

By the way, that's not the whole list either... it would ugly if I pasted the whole list. So yea, there's a lot of new updates for 2021.

I like the fact that Adrian Morrison keeps on top of things and bring in the fresh content.

As long as you are a member like I am, you get these updates for free. I've been a member for many years now so as you can see I still get the updates as indicated in the images below.

These are some, I didn't screenshot them all.

Ecom Success Academy Course Curriculum

So here is what you get as far as the modules go.

Module 1 - Shopify

There are 8 sub sections here and the first one is the most intense, Shopify setup, where there are 8 videos telling you how to set up your store. Here are all the sections in this module in order.

  • Shopify Setup
  • Dropshipping
  • Add Products
  • Promotion Strategies
  • Your Sales Page
  • Building Your Brand
  • Shopify App Arsenal
  • Shopify Quick Start

Module 2 - Sourcing Products

There are 15 sections in the Sourcing Products Module.

Adrian goes into a lot of detail here and it's a big module but pushes a lot of products from Teelaunch that everyone else is doing.

Nothing really groundbreaking here, but still has some useful information. You are still left wondering what to sell after this module but at least you might get some ideas.

Adrian also gives you access to Art licensing and i've taken advantage of it but the problem is you are limited to 10 artists and some of them you wont be able to use their work.

The best ones are usually used by everyone else, so by now most designs are probably saturated.

Here are the sections in this Module:

Module 3 - Facebook

In this module, Adrian does a pretty good job of explaining how to set up your ads for maximum success.

He does things differently than other marketers and it's hard to say if this is the right or wrong way.

However he insists on certain settings whereas other 7 figure ecom marketers do something different and explain why. Not sure who to believe?

Here are the sections in this Module:

  1. FB Marketing Setup
  2. FB Fan Pages
  3. FB Ad Types
  4. FB Ad Objectives
  5. FB Targeting
  6. Advanced FB Targeting
  7. FB Audiences
  8. The FB Pixel
  9. Writing a FB Ad
  10. FB Bidding Strategy
  11. Ads Kill or Scale
  12. Advanced Split testing
  13. FB Quick Start

And here's a screenshot. I watermarked it so scammers can't be scammers and and steal my image pretending they bought the course!

Module 4 - Email Marketing

In this module you are going to learn things like how to setup mailchimp, how to set up free promo offers, what to do with non openers, mailing non-clickers and so on.

Email marketing is important and he does a pretty good job explaining why.

Nothing that you can't get anywhere else to be honest though.

Module 5 - Building Your A-Team

This module is really for those that have "made it" so to speak.

If you're racking in the dough, it's time to start outsourcing so this module explains how to do all that.

Helpful if you are making money, not if you are a beginner.

So if you're just starting out, you can skip this module - it's totally useless to you!

Module 6 - Project Management

Again, this section is for those who's ecom business is flourishing. It's all about managing your business if it takes off.

Adrian just gives you some options for managing your business and explains how to use them. 

Is it useless? Well in the beginning yes.

You can skip this module if you are just starting out.

And don't worry, there is so much training in this course you'll be glad to skip a module or two because you won't need ALL the training right away.

Module 7 - Longterm Exit Plan

Here Adrian Morrison talks about selling your business. It's true that you can sell your store for a lot of money if it is a success, but my gut feeling is that you are probably more interested in building a profitable business rather than already thinking about selling it.

However, not a bad module if your store becomes a success. Not really useful for newbies.

Module 8 - Bonus Section

In this Module, you'll find recordings of daily live coaching. His brother Anthony Morrison has a module on email marketing which is pretty good as well. Adrian also has a free tool that he offers that is called the sizzle sniper software and it is explained in this section.

It's a tool that helps you identify products in Ali Express and also shows ad performance in Facebook.

Case Studies

Here, Adrian gives you case studies of products that he has sold - some have generated close to $500,000 in sales. I actually tried this myself, using the same copy and a split test, with the same audiences that he used and I had no success with it.

The reason? These products peaked and then died. They were basically a trend and now any sales would be very minimal. This is very typical in the ecom world.

He has added some new case studies for 2021 though, which I will dive into to see if they are worth mentioning.

You can email me if you want to know - I might consider spilling the beanz!

Is eCom Success Academy for you?

If you like the Adrian Morrison brand and simply want to buy into it, they by all means you should pick it up.

I heard a lot of people discuss the Adrian Morrison scam but I don’t believe that. He’s got a decent product, it’s just very pricey.

It's especially good for newbies and even intermediate marketers.

Keep in mind that there are no refunds so you must be all in. There's no doubt that you will be able to start your own dropshipping business with this course. The only negative I can see is the price tag. If that doesn't bother you then it's worth the investment.

Watch me login to ESA and do a Video Walkthrough of the Course

Granted, this is an OLD video - I need to do an update!

Final Thoughts on Ecom Success Academy

So it comes down to this. Should you buy ESA... or choose something else?

The Ecom Success Academy is a damn good course and I do like that it gets updated. Hell, for that price it better get updated!


I've got a suitable and MUCH cheaper alternative for you. I know because I also bought this course - and it cost me under 300 bucks!

The course that is much cheaper and is also my #1 Recommended Ecommerce course is eCom Elites by Franklin Hatchett.

eCom Elites doesn’t go into things like selling your store or hiring staff to run it. He focuses on getting sales. And that's all that's important... because that's why you want to start an ecom store in the first place right?

Also, Adrian Morrison never discusses instagram influencers when Ecom Elites has a full module on it. That’s huge in ecom and should not be missed!

In eCom Elites you will learn how to do full product research, store setup, Instagram & Facebook marketing, how to get Google SEO traffic, chat bot setup, Google Shopping Ads training, sales funnels training and more.

It’s a beast of a course with over 200 videos and many student success stories.

I’m a member myself and his strategies have helped me make more $ with my own stores.

The money you save can be put to use in Facebook Ads. If you think that Franklin’s course doesn’t go into detail like Adrians ecom course, you’re wrong. There is just as much information.

This information is on the core of your business. eCom Elites doesn't include things like Project Management, a long-term exit plan, building an A-Team etc.

All that stuff you won't need right now anyway. Once your business takes off, you can easily research that stuff because it's not ecommerce specific.

Makes sense?

So go ahead and read my Ecom Elites Review. Judge for yourself. The value you get is tremendous. It’s a complete ecom course from start to finish.

Frequently Asked Questions

What is the Ecom Success Academy?

The Ecom Success Academy, or ESA for short, is an online course that teaches you how to create a store on the Shopify platform. You will learn the method of dropshipping where you will never have to store any inventory and have the manufacturer ship directly to your customer. The training is very detailed and robust, with many different modules covering all aspects of setting up your own ecommerce business.

How much does ESA cost?

The course costs $2495 USD, a one time fee and there are no upsells. There are no refunds either so please ensure you are fully confident in buying this course before you make that purchase (read my review carefully)

How long before I can make an Income with this course?

Results can vary but realistically it can happen as soon as you start running your first paid ads on Facebook. However in reality this can take some time and depends on your budget and how well you did your product research.

Is the Ecom Success Academy the best course for dropshipping?

Although this course is good, it is expensive and there are alternatives that cost much less of the same calibre if not better. 

Who Created ESA?

ESA was created by American Adrian Morrison, a respected marketer. He has many different courses under his belt and this is the flagship one. Him, with his brother Adrian Morrison have launched many courses and software over the years.

Where Can I buy ESA?

After reading my review and you're still convinced ESA is for you, you buy buy it here.

Related Articles

Drew Mann
My Ecom Success Academy Rating
  • Price
  • Features
  • Training
  • Value For Your Money


The Ecom Success Academy course by Adrian Morrison packed with content. You’ll learn how to research products, add them to your store, set up Shopify, use his techniques to find in-demand products, email marketing and how to scale your store. It’s an expensive course which is the only downside.

44 thoughts on “eCom Success Academy Review 2021: Legit Course or Scam?”

  1. Drew, how do people create Facebook ads to actually sell an item? Do I need to make a video, or is it best to just grab the same image that’s on aliexpress? For example I’ve seen ads on my Instagram that sell a Halloween costume that lights up like a stick figure, and the ad is a video of people wearing that outfit.. do you pay people to create stuff like this? If so, does any of the courses have art departments that do this stuff?

    • Hi Matt, the jury is out as to whether videos or images do best. I think it comes down more to the sales copy and how good your targeting is. A simiple image can easily outperform a video if it’s done right. If you are just starting out, I would not worry about this. The good thing is you can split test your ads with different images or videos. It all comes down to testing. If you really wanted to hand this part off, you could find someone on Fiverr to do it cheaply. Hope that helps.

  2. Hi, thanks for the review, I was almost sold on Adiran’s course even at the hefty price tag but will link through to ecom elites and check it out. One thing that really entices me about Adrian’s course is the ‘sizzle snipper’ software he talks about. Do you have any insight into this software and if ecom elites offers something similar?
    Thanks for your time.

    • Hi Amanda, when I bought ESA years ago I remember using that software and although it came in handy, it wasn’t a gamechanger. This software is a few years old now and there’s many different methods to find products. I seriously would not dwell on software much because there is no magic wand in this business. It all comes down to testing and getting your ads right. Franklin doesn’t offer software in eCom Elites but he does show you many different methods to find products (and some ways to save a lot of time) which I found to be much more valuable.

  3. Drew, I tried sourcing products from Alibaba before and didn’t like it. The quality wasn’t there and the delivery times were long. Does eComm Elites provide a resource section for US-based suppliers? I think that is key as well as finding the right niche.

  4. Hi Drew,
    After all fees from Shopify etc, is there money to be made on that platforn, or should one factor in losses as well?

    • Hi Leo, your biggest expense will be Facebook ads. Shopify fees are a very small part of your business. Money is made by scaling the ads that are working. Losses can be kept to a minimal by stopping ads that aren’t performing. Hope that helps!

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