eCom Success Academy Review 2022: Legit Course or Scam?

Welcome to my eCom Success Academy review for 2022.

After buying this course and spending well over 26 hours going through it without pulling my hair out, i'll be able to tell you if you should buy it or not.

Afterall, if you end up spending $2500 on this thing and with no refund, won't you feel stupid if you realize it sucks or if it's not for you? ?

So if you want to make the right investment and not make a huge financial mistake, read on!

So What is the eCom Success Academy and who is it for?

Ecom Success Academy is an online course in drop shipping created by Adrian Morrison. He teaches you how to start your own ecom drop shipping business through Shopify.

You will learn everything in this course from setting up your store, picking a niche, creating Facebook ads and scaling your store.

When I purchased Ecom Success Academy – also known as ESA - a few years ago I paid $2495 for it. What irked me a bit was the no refunds policy but I bought it anyway.

Maybe you won't have to?

I was initially very hesitant to buy this course to be honest.

However, I felt that I was going to make my money back with ecom anyway, so the price tag was worth it, I thought.  I wanted to delve into Shopify Dropshipping, so I went all in.

Let’s take a look at the members area now shall we?

The first video is an introduction to the course and what you are going to learn which you'll see above. 

After clicking on the button to access the course material, it brings you to all the modules in ecom success center.


ESA now includes updates even for 2022 as shown in the most current menu of the course.

Adrian doesn't update that shirt though. It's still the same shirt from 2015?

The focus of these updates revolves around new strategies to find viral products, email marketing, mass conversion testing and building a 7 figure brand on Shopify.

But hey, if you look below you can just read it for yourself,

By the way, that's not the whole list either... it would ugly if I pasted the whole list. So yea, there's a lot of new updates for 2022.

I like the fact that Adrian Morrison keeps on top of things and bring in the fresh content.

As long as you are a member like I am, you get these updates for free. I've been a member for many years now so as you can see I still get the updates as indicated in the images below.

These are some, I didn't screenshot them all.

Ecom Success Academy Course Curriculum

So here is what you get as far as the modules go.

Module 1 - Shopify

There are 8 sub sections here and the first one is the most intense, Shopify setup, where there are 8 videos telling you how to set up your store. Here are all the sections in this module in order.

  • Shopify Setup
  • Dropshipping
  • Add Products
  • Promotion Strategies
  • Your Sales Page
  • Building Your Brand
  • Shopify App Arsenal
  • Shopify Quick Start

Module 2 - Sourcing Products

There are 15 sections in the Sourcing Products Module.

Adrian goes into a lot of detail here and it's a big module but pushes a lot of products from Teelaunch that everyone else is doing.

Nothing really groundbreaking here, but still has some useful information. You are still left wondering what to sell after this module but at least you might get some ideas.

Adrian also gives you access to Art licensing and i've taken advantage of it but the problem is you are limited to 10 artists and some of them you wont be able to use their work.

The best ones are usually used by everyone else, so by now most designs are probably saturated.

Here are the sections in this Module:

Module 3 - Facebook

In this module, Adrian does a pretty good job of explaining how to set up your ads for maximum success.

He does things differently than other marketers and it's hard to say if this is the right or wrong way.

However he insists on certain settings whereas other 7 figure ecom marketers do something different and explain why. Not sure who to believe?

Here are the sections in this Module:

  1. FB Marketing Setup
  2. FB Fan Pages
  3. FB Ad Types
  4. FB Ad Objectives
  5. FB Targeting
  6. Advanced FB Targeting
  7. FB Audiences
  8. The FB Pixel
  9. Writing a FB Ad
  10. FB Bidding Strategy
  11. Ads Kill or Scale
  12. Advanced Split testing
  13. FB Quick Start

And here's a screenshot. I watermarked it so scammers can't be scammers and and steal my image pretending they bought the course!

Module 4 - Email Marketing

In this module you are going to learn things like how to setup mailchimp, how to set up free promo offers, what to do with non openers, mailing non-clickers and so on.

Email marketing is important and he does a pretty good job explaining why.

Nothing that you can't get anywhere else to be honest though.

Module 5 - Building Your A-Team

This module is really for those that have "made it" so to speak.

If you're racking in the dough, it's time to start outsourcing so this module explains how to do all that.

Helpful if you are making money, not if you are a beginner.

So if you're just starting out, you can skip this module - it's totally useless to you!

Module 6 - Project Management

Again, this section is for those who's ecom business is flourishing. It's all about managing your business if it takes off.

Adrian just gives you some options for managing your business and explains how to use them. 

Is it useless? Well in the beginning yes.

You can skip this module if you are just starting out.

And don't worry, there is so much training in this course you'll be glad to skip a module or two because you won't need ALL the training right away.

Module 7 - Longterm Exit Plan

Here Adrian Morrison talks about selling your business. It's true that you can sell your store for a lot of money if it is a success, but my gut feeling is that you are probably more interested in building a profitable business rather than already thinking about selling it.

However, not a bad module if your store becomes a success. Not really useful for newbies.

Module 8 - Bonus Section

In this Module, you'll find recordings of daily live coaching. His brother Anthony Morrison has a module on email marketing which is pretty good as well. Adrian also has a free tool that he offers that is called the sizzle sniper software and it is explained in this section.

It's a tool that helps you identify products in Ali Express and also shows ad performance in Facebook.

Case Studies

Here, Adrian gives you case studies of products that he has sold - some have generated close to $500,000 in sales. I actually tried this myself, using the same copy and a split test, with the same audiences that he used and I had no success with it.

The reason? These products peaked and then died. They were basically a trend and now any sales would be very minimal. This is very typical in the ecom world.

He has added some new case studies for 2022 though, which I will dive into to see if they are worth mentioning. 

You can email me if you want to know - I might consider spilling the beanz!

Is eCom Success Academy for you?

If you like the Adrian Morrison brand and simply want to buy into it, they by all means you should pick it up.

I heard a lot of people discuss the Adrian Morrison scam but I don’t believe that. He’s got a decent product, it’s just very pricey.

It's especially good for newbies and even intermediate marketers.

Keep in mind that there are no refunds so you must be all in. There's no doubt that you will be able to start your own dropshipping business with this course. The only negative I can see is the price tag. If that doesn't bother you then it's worth the investment.

Watch me login to ESA and do a Video Walkthrough of the Course

Granted, this is an OLD video - I need to do an update!

Final Thoughts on Ecom Success Academy

So it comes down to this. Should you buy ESA... or choose something else?

The Ecom Success Academy is a damn good course and I do like that it gets updated. Hell, for that price it better get updated!


I've got a suitable and MUCH cheaper alternative for you. I know because I also bought this course - and it cost me under 300 bucks!

The course that is much cheaper and is also my #1 Recommended Ecommerce course is eCom Elites by Franklin Hatchett. See it here.

eCom Elites doesn’t go into things like selling your store or hiring staff to run it. He focuses on getting sales. And that's all that's important... because that's why you want to start an ecom store in the first place right?

Also, Adrian Morrison never discusses instagram influencers when Ecom Elites has a full module on it. That’s huge in ecom and should not be missed!

In eCom Elites you will learn how to do full product research, store setup, Instagram & Facebook marketing, how to get Google SEO traffic, chat bot setup, Google Shopping Ads training, sales funnels training and more.

It’s a beast of a course with over 200 videos and many student success stories.

I’m a member myself and his strategies have helped me make more $ with my own stores.

The money you save can be put to use in Facebook Ads. If you think that Franklin’s course doesn’t go into detail like Adrians ecom course, you’re wrong. There is just as much information.

This information is on the core of your business. eCom Elites doesn't include things like Project Management, a long-term exit plan, building an A-Team etc.

All that stuff you won't need right now anyway. Once your business takes off, you can easily research that stuff because it's not ecommerce specific.

Makes sense?

So go ahead and read my Ecom Elites Review right here. The value you get is tremendous. It’s a complete ecom course from start to finish.

Frequently Asked Questions

What is the Ecom Success Academy?

The Ecom Success Academy, or ESA for short, is an online course that teaches you how to create a store on the Shopify platform. You will learn the method of dropshipping where you will never have to store any inventory and have the manufacturer ship directly to your customer. The training is very detailed and robust, with many different modules covering all aspects of setting up your own ecommerce business.

How much does ESA cost?

The course costs $2495 USD, a one time fee and there are no upsells. There are no refunds either so please ensure you are fully confident in buying this course before you make that purchase (read my review carefully)

How long before I can make an Income with this course?

Results can vary but realistically it can happen as soon as you start running your first paid ads on Facebook. However in reality this can take some time and depends on your budget and how well you did your product research.

Is the Ecom Success Academy the best course for dropshipping?

Although this course is good, it is expensive and there are alternatives that cost much less of the same calibre if not better. 

Who Created ESA?

ESA was created by American Adrian Morrison, a respected marketer. He has many different courses under his belt and this is the flagship one. Him, with his brother Adrian Morrison have launched many courses and software over the years.

Where Can I buy ESA?

After reading my review and you're still convinced ESA is for you, you buy buy it here.

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Drew Mann

44 thoughts on “eCom Success Academy Review 2022: Legit Course or Scam?”

  1. Looks to me like you’ve never even seen inside the members area of ESA, and are just doing the Wealthy Affiliate Method of giving it a poor review in order to promote something else.

    Sad, but at least I know to not trust your reviews

    Michael James
    USMC Retired
    Raleigh NC

    • Hi Michael,

      I’m sorry you feel that way. I guess you never checked out my Youtube channel where I log in and do a video walkthrough of ESA. If you need proof here it is –
      I did this review quite some time ago and I still stand by it. I’ve invested probably over 20K in internet marketing training over the last decade and came to the conclusion that expensive doesn’t always mean good. Sure, ESA is a good program (I did not give it a poor review btw) but is it worth $2495? I think a lot of people would ask the same question. I see eCom Elites as it’s equal (and better in some ways) at a fraction of the cost. I think a lot of people would appreciate that advice to save them a hell of a lot of money so i’m not sure why you are offended by this? Anyway, I understand your skepticism but you are free to purchase whatever you like. Thanks for taking the time to read my reviews. Best of luck to you.

    • Hi Angela, do you mean Adrian? He’s definitely in the business for courses as he’s got a ton of them. Not that they’re bad but yes the agenda is clear 🙂

    • Its true he makes money from affiliate links, but I’d be glad to use his affiliate link in exchange for the advice. I did do when I bought both PWB bundle and ecom elites a while back. If I hadn’t gone with this mans advice, I would have been close to buying a overrated and over ualked about course by Hayden Bowels. And if I did, I would never be as good as I am in ecom as I am today. This may just be a site, but it can go a long way for everyone who uses this guide because for me, success would have never come if I wasnt smart and hadn’t look at this mans reviews. I would have just given up because the course I would have bought teaches nothing but basics. So I’d thank Drew if I were you. Oh and thanks for serving sir, means a lot. My cousin was in the USMC.

    • So glad I was able to help you out Nick and save you some dollars in the process. Yes I sometimes have affiliate links on my site but I vet everything I recommend. I’d burn my blog by recommending garbage so making a little on the side helps me buy courses to review. It’s a win for everyone and thank you for the positive comments, it’s much appreciated. And to Michael – thank you for your service as well!

  2. Hi there and thanks for your review, I got value out of it. Yet I am wondering, the cost aside, id this course is still on tracks and up to date in June 2019..Like the FB strategies evolved, new apps came out..Do you guys still think, if money wasn’t an issue, that this course is a good investment ? I got your point on the alternative your suggest Ecom Elites that is much more affordable.. Still my point stands in June 2019, Would love to hear your honest thoughts on that.

    • Hi Dave, I logged in to ESA recently and did see that some updates are coming. The one thing that Adrian and Franklin have in common is that they don’t charge extra for any updates to the course. Franklin has updated eCom Elites quite a bit since his first edition and those that got in got all updates for free. The same goes for ESA.
      Both courses offer a ton of value in the training. They are slightly different but one course is not better than the other. The outcomes will be the same in my opinion because when it comes down to it, the course does NOT make you money. You do. Taking action is what it’s all about and that is why some are successful while others are not.

  3. Much appreciated, thanks for replying. I’ll use your affiliate links when I’m ready to get started (personnal stuff prioritised)

  4. Thanks Drew, I thought the esa price tag was a bit much, especially when your already struggling. Im also so glad you gave a much cheaer alternative cause I was looking for one. I thank you.

    • You’re welcome Lisa. Ecom Elites is probably the best alternative out there right now, nothing comes close. Best of luck!

  5. Thank you for this. I got caught into Adrian’s webinar which he said was live but a) he fails to mention date b) he kept saying it was evening but it’s the afternoon here in the UK so even if he was in California it would be very early in the morning and not the evening and c) shows some of his students who said they were flat broke when they started…. but obviously not so broke they couldn’t afford $2500! d) spoke about updating it in May! Well it’s August so is he talking about in ten months time or is it just recorded as we all know. It’s this total inauthenticity that rings all my ‘suspicious’ bells, so I googled and came across your site. Ecom Elites is affordable in a whole different way so I’ll probably give that a go.

    • Hi Karen, you’d be surprised how many courses & software Adrian and his brother Anthony have. Last time I checked it was about 25. They release them under “Morrison Publishing.” Not that they are bad courses but it’s clear that’s how they make their money. That’s why i like eCom Elites because Franklin Hatchett isn’t a serial course releaser and just focuses on what he does best – affiliate marketing and ecommerce and provides TONS of value for a very low fee. He’s one of the more genuine course creators out there.

  6. Hi Drew, is eCom Elites ok for UK based. It’s just everything seems to be American and so surely when dropshipping from overseas sources the delivery could be up to 6 weeks waiting? How would you explain such a huge waiting time to a customer? Also how do refunds and returns work if you’re a drop Shipper? As the customer is going to want to return it to the e-commerce shop they bought it from?

    Kind regards

    • Hi Michelle, eCom Elites is created by Franklin Hatchett and he’s a New Zealander, so he knows all about doing this stuff internationally so that part is covered. For the products that will be shipping out from China, not all will take that long. 2-3 weeks is the average for most and in some cases it could take a little longer. You have to set the expectations with your customer first and when you do that they are buying knowing it’s going to take some time. As long as you’re transparent, there’s usually no issues. As for refunds and returns, it’s handled differently for each scenario. For example if it is defective, you would contact the supplier and arrange for them to send out another item at their expense. If the customer just isnt happy, you would refund them amount and tell them they can just keep the product. Since you’re only paying $1 – $7 on average for the cost of your products on your end, it makes sense to do it this way and just absorb that cost and call it a day. For more expensive items, you could set up a P.O. box. I only had to use mine once so believe me it’s a rarity and at this point should not be a concern at all. Hope that helps!

  7. Thank you for saving me big bucks. I was magnetized by the way he presented it. You are a gift to us newbies. I will definitely use your affiliate link with Frank.

  8. Hi Drew, I purchase Adrian Morrison’s ESA course and I wished I saw your review before. I am in Australia and the price for me was a whopping $3791.64, I tried to cancel and get a refund only to find out they have a no refund policy. Since then I found the actual Shopify Academy and they have a dropshipping course by Corey Ferreira that would have been good enough to start. I really wish I could have my money back to invest in Ads and marketing. I guess this is not really a question, just venting… Unless you know how can I cancel and get a refund, I would even purchase the EcomElite by Franklin Hatchett, he is in NZ and would be more relevant to me here in Australia.

    • Hi Cici, don’t feel bad about your purchase because ESA is a good product so I would just go ahead and follow along with the training. As far as getting a refund, I suppose you could always ask (in spite of their refund policy) or look into other possibilites to get a refund. If you’re successful only then I would suggest picking up eCom Elites. The training is just as good so having both wouldn’t really make much sense. Best of luck!

  9. Hi Drew,

    Thank you so much for your reply. I did contact the ESA Success Academy on the same day I purchased the course, even before I get the log ins and they reply the below; Also you mention that there are other possibilities to get my money back, can you please help me with these? I really appreciate.


    At this time we can’t issue a refund and here’s why.

    We’ve adopted a no refund policy on our products and digital trainings over 5 years ago in an effort to provide better support for our students. To often people gain access, download/rip our content and then simply ask for a refund. That is something we had to put a stop to in order to provide top level support.

    Your order form link (the page you checked out on) clearly said all sales are final. Note that it did not require you to click to go anywhere else in order to find that and there was absolutely no sense of “hurry up and order” on the webinar.

    • HI Cici, whenever I was unhappy with a purchase and couldnt get anywhere with the retailer I would just put in a dispute with the credit card company/bank I used. Not saying this will work here but I would imagine it would apply to any purchase made online.

  10. Do you still think it’s worthwhile to do drop shipping with all the competition now? Do you think people can still make a lot of money with it because I’m interested but heard it’s starting to fizzle out because of all the competition…

    • Hi Haley,
      Dropshipping has been competitive for a long time now and competition isn’t a bad thing. You can steal a lot of ideas from other stores that are doing well to your advantage. Having the right training too will separate you from your competitors that don’t have that benefit. Many people just dive into this business from free Youtube training which isn’t advised. Hope that helps!

  11. Hey Drew, in one of Adrian’s Webinars he mentions his Sizzle Product Snipper Software which helps you find a product that is likely to sell and work for you. Is there something similar with Franklin Hatchett that is as effective??

    • Hi Everado, I’ve used that software since i’m an ESA member and it’s ok, sometimes it was a bit buggy. I got better results with sellthetrend to be honest. That is a paid tool though but there are other ones out there that do the same thing. I might put a list together one day but a Google search should find some more. Franklin doesn’t offer any similar software but what he does do is show you many different methods how to find products which cuts down time drastically. Hope that helps!

  12. Hi Drew! Since you tried both courses, can you share which one gave you more return? And how long it took you after you started to make a sale?
    Also, Adrian says that his course is better because a lot of gurus out there doesn’t teach a few things like optimize customer emails. Do you think Ecom elites is complete enough and for a newbie is possible to make money?

    Thank you

    • Hi Marina, I had some success after starting with ESA and it was about a month after that I found a product doing well. To be fair, the return had nothing to do with either course, it was about testing and finding the right product. Both courses are quite similar. As for email, Module 5 in eCom Elites is dedicated to Email marketing with 12 videos on different ways to optimize emails from warming up leads to getting better open rates etc. So yes, eCom Elites is a complete course just like ESA is, just a lot cheaper. As with any business, your success is what you put into it.

  13. Thank you thank you thank you!!! I’m watching Adrian right now and he’s an excellent salesman! I just signed up with Kibo Code over 3 weeks ago and my refund period is up on Wednesday. Kibo is $4k! I paid the first installment of 997 and was thinking I’d get my money back and buy Adrian’s, but you’ve just saved my life! I’m on disability and I huge burden to my family and they’re all really hurting, so I need this big time! I’m getting my money back and investing it with ecomm elites! Thank you thank you thank you!

    • Hi Hope,
      I’m very glad then that you found my review and jumped at the opportunity with eCom Elites. All that money you saved can go towards ads now if you wish. Best of luck 🙂

  14. Drew, how do people create Facebook ads to actually sell an item? Do I need to make a video, or is it best to just grab the same image that’s on aliexpress? For example I’ve seen ads on my Instagram that sell a Halloween costume that lights up like a stick figure, and the ad is a video of people wearing that outfit.. do you pay people to create stuff like this? If so, does any of the courses have art departments that do this stuff?

    • Hi Matt, the jury is out as to whether videos or images do best. I think it comes down more to the sales copy and how good your targeting is. A simiple image can easily outperform a video if it’s done right. If you are just starting out, I would not worry about this. The good thing is you can split test your ads with different images or videos. It all comes down to testing. If you really wanted to hand this part off, you could find someone on Fiverr to do it cheaply. Hope that helps.

  15. Hi, thanks for the review, I was almost sold on Adiran’s course even at the hefty price tag but will link through to ecom elites and check it out. One thing that really entices me about Adrian’s course is the ‘sizzle snipper’ software he talks about. Do you have any insight into this software and if ecom elites offers something similar?
    Thanks for your time.

    • Hi Amanda, when I bought ESA years ago I remember using that software and although it came in handy, it wasn’t a gamechanger. This software is a few years old now and there’s many different methods to find products. I seriously would not dwell on software much because there is no magic wand in this business. It all comes down to testing and getting your ads right. Franklin doesn’t offer software in eCom Elites but he does show you many different methods to find products (and some ways to save a lot of time) which I found to be much more valuable.

  16. Drew, I tried sourcing products from Alibaba before and didn’t like it. The quality wasn’t there and the delivery times were long. Does eComm Elites provide a resource section for US-based suppliers? I think that is key as well as finding the right niche.

  17. Hi Drew,
    After all fees from Shopify etc, is there money to be made on that platforn, or should one factor in losses as well?

    • Hi Leo, your biggest expense will be Facebook ads. Shopify fees are a very small part of your business. Money is made by scaling the ads that are working. Losses can be kept to a minimal by stopping ads that aren’t performing. Hope that helps!

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