Hey 'ol buddy 'ol pal - to coin a phrase Alex Becker loves to say. Welcome to my H-Com 2020 review.
This course has been around for some time now but it is still getting some attention and I thought i'd do a review on it. After all, I respect Alex Becker and have bought quite a few products in the past including this one.
I've also had the pleasure of hearing him speak at a live event. I took a picture when he was on stage which you can see below.
H-Com 2020 Review
So let's talk about H-Com 2020. There's a lot of ecom courses out there and i've reviewed quite a few. Is this course something you should invest in?
I'm going to take you into the course so you can see what you're getting for $1997 or five payments of $597 - that's kinda steep. Partnered with Alex Becker on this is Devin Zander and Matt Schmidt - two well known marketers in the industry. Matt is very successful with drop shipping and print on demand products while Devin is the founder of Smar7, a company that produces apps used on the Shopify platform.
The course is broken down into a 10 week training program. In the first two weeks, the focus is on diving right in and taking action.
This is followed by an overview of the course and videos on what Shopify is, how to register your store, set up your store and store design.
You'll also get videos on:
- Essential Apps
- Getting Started with Smar7 Apps
- Finding & Importing Products
- Shopify Product Optimization
- Creating your Facebook Page
This first section is called the "Quickstart" section and it basically allows you to bypass everything else in the course and just get your first product up to sell right away. It's a different way of doing things and it's totally Alex Becker's style.
You can take this info in and take action, or just continue on with the course material, the choice and desired pace is up to you.
Choosing the Perfect Products
In the "Products Section" you'll learn how to find products, what to look for, a video on Print on Demand VS Drop Shipping, and POD types.
They don't only reference Ali-Express for finding products but others as well. You'll also learn how to scale your products once you start finding winners. Trend spotting is also taught which is good to know so you can catch products in their infancy.
This week is all about setting up your store to maximize conversions. Ugly stores just won't cut it! Here you will learn:
- How to get your logo made
- Picking the right color scheme
- Product page optimization
- Editing your home page
- Creating pages & more
There's a lot to follow in this section and although it good, you're probably better off getting a premium theme which is already optimized for both speed and conversions. They push apps here too and a good premium theme will have the same functions you look for in an app come with the theme.
You can check out my top recommendations for drop shipping themes here.
Here you will learn what types of offers you should be selling and how to present them for maximum conversions. It's a rather small section but worth the listen to anyway,
Print On Demand
There's a separate section on print on demand so if this interests you pay attention to this section that Matt teaches.
If you're going to open a drop shipping store, you really need to focus on your brand. I don't care what you are selling, if people don't recognize your brand, chances are they are not going to buy from you.
This is why retargeting is so important but hey - that's for another time. In this section of the course you will learn:
- How to create logos
- How to create sales materials
- Learn how to create trust right away
- Learn how to use your brand to create conversions
This is where you will learn Facebook Ads from Matt Schmidt. Some of the videos include topics like finding your audiences, what to look for, power editor targets, scaling targeting, understanding Ads, Ad Copy and the Facebook pixel,
The Facebook training is ok, but for what you pay for in this course I would have expected a whole lot more. It's not nearly as intense of a module as i've found in Ecom Elites, which goes into much greater detail with Facebook Ads.
In this module you will learn about Google Analytics basics, reporting, tracking Facebook Ads, Data Analysis & Scaling, goals and funnel set up and product performance tracking.
All the videos in this section total under 2 hours and it gives you a good idea on how to analyze your data which is something so important in ecom. Ignore this and you'll end up losing money and miss opportunities.
Alex does pitch his own autoresponder - Market Hero in this module. He gives a brief introduction as to why you need to use email for ecom, explains the relationship between you and your customer, what you should be selling to your Shopify list and more.
You get a free trial with Market Hero (along with training) if you buy H-Com 2020 but if you wanted to use an autoresponder of your own choosing like Get Response, you can, but the training here is with Market Hero - not surprisingly.
Instagram Influencer Marketing
Five videos in this section averaging 5 minutes each will teach you the strategies of getting Influencers from Instagram.
A lot of marketers are choosing this form of advertising and if you know what you are doing you can make a good profit from it. It's a small section but you'll still takeaway something from it if you have never looked into this before.
This section goes into greater detail with showing you the format of a perfect sales video, how to analyze a sales video, creating webinars, webinar pitches, etc.
Not many of you will use this tactic but it's included should you decide to look for other avenues in selling different from what you are used to.
There's also a section on Youtube where you'll learn how to set up and create ads on Youtube.
Final Thoughts on H-Com 2020
I hate to say it, as much as I like Alex Becker I can't recommend this product only for 1 reason - the price tag. I think it's WAY too expensive for what you are getting.
Don't get me wrong, it's not a bad course, and H-COM 2020 is not a scam as some people say, I just would expect more from a course at this price point.
If you want to get into eCom and don't want to spend a fortune on a course, go with eCom Elites - it's my #1 pick right now and at only $197 it's a no-brainer.
You'll also get more content - the Facebook section alone is massive.
So check it out and also look over my eCom Elites review, where I take you inside the course so you can see more.
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H-COM 2020 RATING
It’s a decent course however the price tag makes it unattainable for many. There are other options available at a lower price point that are just as good if not better.