Updated by Drew Mann - November 15, 2021
Hey 'ol buddy 'ol pal - to coin a phrase Alex Becker loves to say - at least before he became Youtube's most woke minimalist millionaire - Welcome to my H-Com 2020 review.
This course has been around for some time now but it is still getting some attention and I thought i'd do a review on it. After all, I respect Alex Becker and have bought quite a few products in the past including this one.
Is this right for you though or does is suck and cost too much? Let's find out.
Update on H-Com 2020
Becker has moved onto bigger and better things since I wrote this review back on Feb 14, 2019. That seems like eons ago.
It appears that H-Com 2020 no longer exists. I cannot find it online anywhere. If you go to Alex Becker's website, Alexbecker.org, under courses, you won't find it there either.
Since the course is no longer available (as far as I can see) then there's no way I can check to see if the course has been updated. It's likely gone at this point.
For those that are curious about what it was all about, I will leave this up for those interested parties that want to look at Becker's past as an ecom teacher guy!
Now he's really into Crypto. That's all he talks about on his Youtube channel these days. Oh and gaming, can't forget that.
What is H-COM 2020?
H COM 2020 is an Ecommerce drop shipping course created by Alex Becker, It will teach you how to set up an ecommerce store on Shopify. You will learn how to do branding, Facebook Ads, email marketing, print on demand and more. The course is designed for newbies so learning how to properly set up an ecom business from A-Z won't be a challenge.
The course sells for $1997 or 5 payments of $597.
Who is Alex Becker?
Chances are you know already but for those who don't Alex Becker is a very successful online entrepreneur. His main focus now is developing software for internet marketers but he also does a lot of teaching both with free content on Youtube and also courses that you can buy.
He has a unique, straight forward way of teaching mixed in with the occasional swear words that makes me laugh. His teaching style is entertaining which makes learning easier.
I've had the pleasure of hearing him speak at a live event. Here's a picture I took when he was on stage back in 2016 which you can see below.
H-Com 2020 Review
So let's talk about H-Com 2020. There's a lot of ecom courses out there and i've reviewed quite a few. Is this course something you should invest in?
I'm going to take you into the course so you can see what you're getting for $1997 or five payments of $597 - that's kinda steep. Partnered with Alex Becker on this is Devin Zander and Matt Schmidt - two well known marketers in the industry.
Matt is very successful with drop shipping and print on demand products while Devin is the founder of Smar7, a company that produces apps used on the Shopify platform.
The course is broken down into a 10 week training program. In the first two weeks, the focus is on diving right in and taking action.
This is followed by an overview of the course and videos on what Shopify is, how to register your store, set up your store and store design.
You'll also get videos on:
- Essential Apps
- Getting Started with Smar7 Apps
- Finding & Importing Products
- Shopify Product Optimization
- Creating your Facebook Page
This first section is called the "Quickstart" section and it basically allows you to bypass everything else in the course and just get your first product up to sell right away. It's a different way of doing things and it's totally Alex Becker's style.
You can take this info in and take action, or just continue on with the course material, the choice and desired pace is up to you.
Choosing the Perfect Products
In the "Products Section" you'll learn how to find products, what to look for, a video on Print on Demand VS Drop Shipping, and POD types.
They don't only reference Ali-Express for finding products but others as well. You'll also learn how to scale your products once you start finding winners. Trend spotting is also taught which is good to know so you can catch products in their infancy.
Store Design
This week is all about setting up your store to maximize conversions. Ugly stores just won't cut it! Here you will learn:
- How to get your logo made
- Picking the right color scheme
- Product page optimization
- Editing your home page
- Creating pages & more
There's a lot to follow in this section and although it good, you're probably better off getting a premium theme which is already optimized for both speed and conversions. They push apps here too and a good premium theme will have the same functions you look for in an app that will come with the theme.
You can check out my top recommendations for drop shipping themes here.
Offers
Here you will learn what types of offers you should be selling and how to present them for maximum conversions. It's a rather small section but worth the listen to anyway,
Print On Demand
There's a separate section on print on demand so if this interests you pay attention to this section that Matt teaches.
Branding
If you're going to open a drop shipping store, you really need to focus on your brand. I don't care what you are selling, if people don't recognize your brand, chances are they are not going to buy from you.
This is why retargeting is so important but hey - that's for another time. In this section of the course you will learn:
- How to create logos
- How to create sales materials
- Learn how to create trust right away
- Learn how to use your brand to create conversions
Ad Targeting
This is where you will learn Facebook Ads from Matt Schmidt. Some of the videos include topics like finding your audiences, what to look for, power editor targets, scaling targeting, understanding ads, Ad Copy and the Facebook pixel,
The Facebook training is ok, but for what you pay for in this course I would have expected a whole lot more. It's not nearly as intense of a module as i've found in Ecom Elites, which goes into much greater detail with Facebook Ads.
Analytics
In this module you will learn about Google Analytics basics, reporting, tracking Facebook Ads, Data Analysis & Scaling, goals and funnel set up and product performance tracking.
All the videos in this section total under 2 hours and it gives you a good idea on how to analyze your data which is something so important in ecom. Ignore this and you'll end up losing money and miss opportunities.
Email Marketing
Alex does pitch his own autoresponder - Market Hero, in this module. He gives a brief introduction as to why you need to use email for ecom, explains the relationship between you and your customer, what you should be selling to your Shopify list and more. I also did a review on Market Hero you should check out too.
You get a free trial with Market Hero (along with training) if you buy H-Com 2020 but if you wanted to use an autoresponder of your own choosing like Get Response, you can, but the training here is with Market Hero - not surprisingly.
Instagram Influencer Marketing
Five videos in this section averaging 5 minutes each will teach you the strategies of getting Influencers from Instagram.
A lot of marketers are choosing this form of advertising and if you know what you are doing you can make a good profit from it. It's a small section but you'll still takeaway something from it if you have never looked into this before.
Advanced Selling
This section goes into greater detail with showing you the format of a perfect sales video, how to analyze a sales video, creating webinars, webinar pitches, etc.
Not many of you will use this tactic but it's included should you decide to look for other avenues in selling different from what you are used to.
Youtube Videos
Final Thoughts on H-Com 2020
I hate to say it, as much as I like Alex Becker I can't recommend this product only for 1 reason - the price tag. I think it's WAY too expensive for what you are getting.
Don't get me wrong, it's not a bad course, and H-COM 2020 is not a scam as some people say, I just would expect more from a course at this price point.
Alternative Option to HCOM-2020
Since you now know that Hcom-2020 is now defunct, what are your options? The good news is that if you want to still do dropshipping, I suggest eCom Elites.
Compared to what HCOM 2020 offered, you'll also get more content - the Facebook section alone is massive. Ecom Elites covers everything in Alex Becker's course including additional training in SEO, Chatbot Training, Google Shopping Ads, a complete done-for-you funnel and more.
Related Articles
Drew is the founder of drews-review.com. He quit his day job in 2013 and makes a living with his laptop full time while traveling the world. He has several affiliate marketing and ecommerce websites and is an authority in this space. Read more...
- What is Content Marketing? A Step by Step Guide for 2022 - June 16, 2022
- 10 Simple Video Editing Tips You Need to Master - June 13, 2022
- How to Write a Blog Post in 13 Easy Steps – Ultimate Guide 2022 - June 9, 2022
Can i run this business model if i situated in india?
Absolutely. You can run a dropshipping business anywhere and target US customers which is advisable.
Hi Drew,
Do you think the addition of the VMA and Blackfile video info is worth the price of Alex’s course? Is eCom Elites as thorough of a course and does it offer the mentorship of H-com?
Hi Londa, i’ll have to look into that first part. Ecom Elites has more than Hcom with over 200 videos of instruction now. It also has a mentorship program as well, yes. One thing to understand is true success comes from taking action and applying what you learn. Based on the courses I still believe Ecom Elites has an edge over 2020 and is far more affordable. The savings can be put to better use such as ads. Hope that helps.
Thank you Drew! It is very helpful. I was looking into DSL also. So many options 🙂 You’re site is really helpful. Is the price tag the only reason why you suggest eCom Elites above the rest?
Hi Londa,
If eCom Elites was the same price as the higher priced options i’d still recommend it over them. Franklin has it priced very low and the content is outstanding. It’s pretty impressive what you’ll learn.
I’ve been watching a lot of videos like the ones you showed us on here and I really want to get into this, but I literally have no experience with much of anything. I’m just on the fence because I really want to put in the work to start a business, but I feel like I’m aiming in the dark… any suggestions??
Hi Lucas, which video are you referring to? Since you’re on the HCOM 2020 page i’ll just assume you are looking to get into eCom. I’d suggest you start with this blog post here to give you some ideas on what to do. It will help you in the right direction – https://drews-review.com/i-want-to-start-my-own-business-but-dont-know-what-to-do/
Oh yes, I was referring to the video that was on this page. Thank you for your time giving me something to start off with!
Anytime! Just take your time and choose something you like and will stick with. Don’t chase the money at first. That will come in time.
This very review saved me from buying the wrong course. I found the information helpful and it was in a language that I could understand. In return for the value you are giving me, I’m using your link to buy Hatchet’s course. I am grateful!
Hey Trung,
Glad I saved you too! There’s no need to drop 2K on an eCom course when you have eCom Elites that is actually a better course! It’s a no-brainer and I do hope others find this review as well. I wish you the best success in your venture and thank you!
Can you now do a review on Alex’s new program HCOM 3030?
Hi Nathan, I am looking into this.
Thanx Drew!!! I was really excited about the course & programs Alex was offering – until he gave the price at the end of the presentation which didn’t suit my current circumstances. I’ll definitely check out Ecom Elites as well as an alternative in the meantime.
You’re welcome Jace. I’m sure you will be impressed with content on Ecom Elites. I do a video walk-thru inside the course as well that you can find on the review page.
Hi Sharon, thanks for checking out my site and info on Ecommerce. I have more info on Ecom here that you can check out – https://drews-review.com/category/ecom/.
Hope that helps!
Your a quality man Drew!
Many thanks
Steve
Thank you Steve! Cheers
I like Becker as well. Watched his pitch on HCOM. Looked good but couldn’t pull the trigger when he finally gave us the price. Ill check out Ecom Elites.
Agreed Mark. I’ve bought plenty of other products from him in the past too. He has good stuff but I think this course is overpriced. Can’t go wrong with Ecom Elites!
Can you recommend a better course for a cheaper price?
Yes Rajin – it’s Ecom Elites. My review link is at the bottom of this article so you can check it out to see what you get. Hope that helps!
Great review. You saved me having to watch 3 hours of video sales to get the same information!!
Excellent! Glad I was able to help you out. Becker talks a lot but at least he’s entertaining lol
This was freaking excellent. You explained the course extremely well while also providing your recommended alternative. I literally have no questions after reading, so thank you!
Thanks for your comment Kenny! Glad to hear you liked my review.