Facebook affiliate marketing is a fantastic way to make money for experienced and new affiliate marketers alike.
Nearly everybody that engages in affiliate marketing will dabble in Facebook at some point. There is a very good reason for this too. There are a whole host of benefits to going down this route.
The major benefit of affiliate marketing on Facebook is that Facebook makes it easy to tap into the millions and millions of users that they have. This is fantastic if you are using Facebook ads, as you can segregate the users like no other platform, and this means you can laser-focus your promotion, which can lead to a higher conversion rate.
If you do things properly, then you can even build up a community around your affiliate marketing promotions, and this can lead to greater commissions in the long term.
Obviously, affiliate marketing is also affordable. If you do not run your own website and do not use Facebook ads, then it is effectively free. It becomes harder to do, but you still won't be paying a cent for marketing. If you are looking for some ways to do affiliate marketing for free, check out this blog post.
If you are interested in Facebook affiliate marketing, then the rest of this page is dedicated to teaching you the basics of doing this.
Starting Affiliate Marketing on Facebook
In this section, I want to give you an overview of the various things that you will need to do if you want to start affiliate marketing on Facebook.
If you have ever read a guide to affiliate marketing before. or perhaps have done some yourself, then you will quickly notice that a lot of what you do on Facebook is the same.
You are just using a different platform to promote your offers.
Choosing a Niche
Your first step should be choosing a niche. I recommend that you bear the following in mind when you are doing that:
Do bear in mind that while there are businesses that work on Facebook, this is very much a social network for the individual.
This means that a niche that focuses on business probably wouldn't do as well as one where you are trying to sell consumer products.
I am not saying you will not make money with a business-focused niche, you probably will if you do everything properly, but you'll need to do your research.
Create a Facebook Page or Facebook Group Page in That Niche
Once you have selected your niche, it is time to create a Facebook Page or a Facebook Group that you can start to add content to and promote.
If you are unsure which one is right for you, then I have put together a quick little primer near the end of this page which should give you an idea as to the advantages and disadvantages of both.
Don't Spam Offers
One of the keys to being successful with affiliate marketing on Facebook is to not go 'over the top' when it comes to sharing offers on the platform.
Those that are seen as spamming offers will never really be able to garner a following through social media. You are doing nothing but irritating people.
To make money with Facebook affiliate marketing, you need to create content that has value and maybe pepper a couple of ads in here and there. Under 10% of your posts should be ads.
Don't Link Directly To An Offer
If you want to increase your conversion rate, then you should never link directly to an offer. Instead, put together a landing page and try to convert customers that way.
You will probably benefit from the fact that you have an extra chance to convert a person (and thus make more money), and you have little chance of falling foul of affiliate marketing rules on Facebook.
Use Facebook Ads to Grow Your Page
The quickest method for generating a ton of traffic for your Facebook Pages and Groups is to pay for advertising via Facebook.
Obviously, this will cost you a bit of money, but as long as you know what you are doing when it comes to putting together the advertizing, you should make a return on your investment.
If not, kill the ad or tweak it accordingly.
Use Social Media To Get Traffic
Ads are brilliant and all, but they can get pretty costly. This is why I recommend that you also use various social media channels to drive as much traffic as you possibly can towards your Facebook Pages and Groups.
Obviously, sharing posts on Facebook is a great method to do that, but do not forget to target the other social media outlets too e.g. Instagram, Twitter, etc.
Do Facebook Ads Allow Affiliate Links?
The general consensus is that, yes, Facebook does allow you to use affiliate links in their ads, but it is not really recommended.
Facebook has blacklisted certain affiliate links from appearing in their ads. They are also not fans of people linking to websites that have an obscene number of pop-ups.
The one time you cannot use Facebook Ads for affiliate links is if you are paying to boost a post that contains an affiliate link. Facebook loathes this, and it won't be long before you are banned from their platform.
You may be able to get away with having affiliate links on your ads, but I do not recommend it.
For starters; you are running the risk of being banned from using Facebook advertising. A lot of people that have gone heavy on the affiliate links have found this to be the case, and since Facebook ads are so powerful, this probably isn't something that you really want to be dealing with.
Secondly; if you are linking people directly to offers, you do not really have the option to 'capture' these people for marketing to them in the future.
Once you have sent them to your affiliate link, you have passed them over. You get a commission once. Think long-term and build that list!
Keep them using your content? This could lead to multiple commissions and, in many cases, a higher conversion rate.
I suggest that you either link people to a landing page that you have put together yourself or, the better option, start to cultivate a following on a Facebook Group or Page. You will make a lot more money like that.
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Facebook Affiliate Marketing Rules
The affiliate marketing rules for Facebook are pretty much the same as acting as an affiliate marketer anywhere else.
Your main concern will be to live by FTC rules which explicitly require you to state that a link is an affiliate link. This is, again, why you will want to be linking to a landing page.
It means that the FTC required warning can be there as opposed to on the Facebook page, which can bog down your promotion.
It is also worth noting that Facebook does not allow the following to be promoted using their platform.
You will need to create an external landing page if you want to promote offers from:
Clickbank links are just flat-out banned, and Amazon doesn't allow you to link from Facebook.
Affiliate Marketing on Facebook Groups VS Facebook Pages
When you are choosing to do a spot of affiliate marketing on Facebook, you will need to make the choice between running a Facebook Group or a Facebook Page. Both have their own benefits.
With Facebook Pages, you will have full control over all of the content that gets posted on the page. Obviously, this means you will need to be pouring a ton of effort into producing content, but full control means that you can post whatever you like, whenever you like.
Although, some people have claimed that it is a bit harder to attract people to Facebook Pages.
With Facebook Groups, anybody can post to the Facebook Group. This means that you will have your users creating content for you. It also means that the affiliate posts that you make will not seem out of place. The community feeling really helps to increase the conversion rate too.
However, do bear in mind that Facebook Groups can be a little bit more difficult to moderate as you have all of your community making posts.
Spam can very quickly make the group go downhill, so a couple of rogue users that are not kept 'in check' can result in you losing your Facebook affiliate business.
Affiliate marketing on Facebook is a tremendous idea. It is a brilliant way to promote your offers on the largest social media network in the world.
While it can be difficult at times, as long as you stick to the affiliate marketing rules and pour a lot of effort into promoting your pages and groups and do a lot of testing - you could do quite well!
- Sophie Howard Amazon: Product University, Amazon Navigator & Blue Sky Amazon Review - November 20, 2020
- Affiliate Marketing For Dummies | A Guide for 2020 and Beyond - November 14, 2020
- How to be Successful With Affiliate Marketing on Facebook - November 9, 2020