What is Funnel Hacking? How to Properly Hack Sales Funnels

If you’re not familiar with the term “Funnel Hacking” you might at least have heard about Clickfunnels.

Funnel Hacking is a termed coined by the CEO of Clickfunnels, Russell Brunson.

The way to simply explain it is this:

It’s a process by which one will examine competitor sales funnels and copy them. Now, you aren’t going to copy word for word but you will put your own little spin on it, change things around a little to make it a bit more unique.

The core will still be there, you will just tweak it – a little.

What is a Sales Funnel?

A sales funnel is simply a series of steps that a visitor takes when visiting your website or an advertisement. The end goal is for them to make a purchase.

Ok, so now you should get the idea of what funnel hacking is. You’re simply modeling someone else’s proven sales funnels by making them your own.

If you want to learn more about funnel hacking from Russel Brunson himself, you should pick up his free Funnel Hacker Cookbook.

Why Funnel Hacking is so Important

Before you set up your online business the very first thing you should do is analyze your competition and identify patterns of how they are marketing to their customers.

When you take a look at your competition you need to analyze their sales process and pretty much reverse engineer everything they do.  By doing a deep analysis you should be able to uncover important information as to what is working well for them.  Think of this logically.  If they’re getting a lot of traffic to their site, ranking well in Google, or seem to have a very aggressive sales campaign on any platform you can bet that they are using the most effective sales strategy possible.  If not, they would be losing a lot of sales. Top marketers know this and consistently tweak their campaigns to get the most out of them.

The funnelhacking that you do on their campaign could very will be the 10th version of many previous campaigns that didn’t perform as well.  If you see the same funnel up for a long time, it’s probably a winner.

How to Start as a Funnel Hacker

To start your funnel hacking venture you need to know who your competition is.  Your competition will be anyone that is selling the same product or service similar to your business.

The first thing to do to nail your funnelhacks is to get all your competitors in a list. This process is pretty simple. Just Google the keyword or group of keywords related to your product or service and see who comes up on the first page. Make a note of all of them in a spreadsheet along with the relative url’s. Most of these will not be the homepage so keep that in mind.

Once you have your list, you can commence with your funnelhacking methods on all of them.

Sample Funnels You May Wish to Copy

To give you an idea of what funnels you can hack, it’s pretty much open to everything whether it’s a physical product, an online course or a service that you may offer.

Let’s illustrate an example of a funnel so we can have a clear idea on how this works.  If you have an e-commerce site that sells fishing equipment and you want to create a funnel for fishing rods, you would do a google search for something like best fishing rod, fishing rod reviews and so on.  You can also do the search on Facebook or even Youtube.

Once you have found either the websites or ads talking about fishing rods, you will use this information to hack their funnels.  Keep in mind some of them may be done through e-mail so you will want to sign up to their list.  You can also hack their emails.  Pay attention to the emails that you get because you can use the same structure for your own email list should you choose to do so.

What we’re looking for in these emails though are the links.  Where do these links go to?  These links generally will take you through a funnel that you can copy and turn into your own.

How to Organize Your Data

If you are in a niche that is super competitive you’re going to have a lot of results when you do your research.  You will want to use some tools that can help to speed up the process.

If you’re doing a Google search then just use the snipping tool found in windows.  For you Mac users I am sure you have the same tool I just don’t remember what it is (sorry Mac folks!).  Grab a screen shot of the first two pages or even the third if it’s super competitive.

Once you have this data you won’t be able to copy and paste from it but you’ll be able to use it as a reference.  Your friend in this case is going to be Microsoft excel.

Within Excel, the first column should be the name of your competitor. In the second would include the link to the product or service that you want to hack.

You then will need another folder where you will take screenshots of the actual funnels themselves. Grab a screen shot of each step in the funnel and put this into a subfolder with the name of the competitor. Keep the names consistent so you can refer back to your excel sheet.

This process does take time, but the information you are going to get is valuable. Next, you want to compare the funnels to see if there are any patterns. Are they doing the same thing? Any differences? Pay attention mostly to the funnels found through paid advertising on Google Ads, Facebook or Instagram for example. As I stated before, they are not going to waste money on ads with funnels that are not winning!

Discover How Competitor Funnels are Successful

Analyze your competitors landing pages. Are they short and impactful or do they use a lengthy information rich approach?

Look at the general layout. How is it structured? Where do they put their email forms? Is it at the middle, bottom or is it a pop up?

Here are some other tips when analyzing competitor pages:

  • What kind of fonts do they use?
  • Look at copywriting – specifically headlines
  • What colors do they use?
  • Is there an email form or no?
  • Are the ads all text or do they incorporate video?
  • Are benefits or features of the product listed?
  • What is the goal of the funnel? Is it to capture emails or to do straight on page selling?

Email Hacking

As mentioned before, make sure you get on their email list. Most email captures are done by “enticing” the viewer with a free download of some related product. You are basically exchanging your email for a freebie. Once you are subscribed you are then in their funnel.

Typically you’ll get emails a few times a week. This process is going to take time but after 2 weeks you will generally get the concept as to how they are structuring their emails.

Are they providing value followed by an offer that takes you through a funnel? Make note of all this. Some email sequences might take you to a webinar sign up form where they try to sell you a product on a webinar. There are many different ways to get you in their funnel and you need to pay close attention as to what they are doing.


I hope that by now you understand the process and know exactly what funnel hacking is all about. You’re a pro now. It’s pretty simple really and just takes some work and dedication.

If you are ready to become a funnel hacker you will need an account with Clickfunnels. Click here for a free trial.

Is There a Clickfunnels Alternative?

Most people think that you need to have Clickfunnels to be a funnelhacker. This simply isn’t true. Although I admit Clickfunnels is the king of funnels, there are other options.

Check out my alternatives to Clickfunnels article to see what other choices you have. Your research will be the same, just the builders will be different. See what works best for you in my review. You're going to save some money too if that's a concern. 

Drew Mann

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